Senior Graphic Designer Job at Wisconsin Foundation and Alumni Association in Ma

The Wisconsin Foundation and Alumni Association (WFAA) is seeking a Senior Graphic Designer to join the Creative team. The Senior Graphic Designer develops innovative solutions that combine written and visual elements across multiple platforms, leads cross-functional teams through the creative process to meet objectives, upholds brand standards for consistency, and works in a hybrid role requiring in‑office presence in Madison, WI at least two days per week.

Essential Functions

• Produce innovative graphic solutions to meet marketing objectives in support of strategic communication priorities.
• Design and produce original graphics for print, digital, and environmental touchpoints with emphasis on direct mail, email marketing, publications, and social media.
• Manage multiple projects simultaneously while maintaining high standards of quality and creativity.
• Demonstrate a high level of creativity and attention to detail.
• Implement pre-press processes for production of digital files.

Concept development and leadership

• Apply strategic thinking and key points of the creative brief to develop concepts and present original ideas through graphic solutions.
• Research design ideas to determine the best approach for style, technique, and production methods.
• Collaborate with cross-functional teams from ideation through production.
• Demonstrate professional client relations and interpersonal skills to establish and maintain positive relationships with internal and external constituents.
• Present design concepts to stakeholders with clarity and confidence.
• Deliver against timelines, identify potential delays, and proactively find solutions.

Brand Management

• Conceive and execute consistently branded campaigns across multiple channels.
• Ensure quality control in the presentation of UW and WFAA brands across platforms.
• Coach junior designers to meet brand standards and maintain brand consistency.

Other Responsibilities

• Plan and direct photo shoots.
• Provide direction and collaborate with vendor-partners to develop and produce creative materials.
• Maintain knowledge of new technology and how it relates to design; continually update design and technical skills.
• Stay current with trends and best practices in graphic design, communications, and marketing.
• Engage with alumni and students to increase brand affinity and involvement in WFAA activities.
• Contribute to organization and content of the photo library.

Qualifications

Required Qualifications

• Bachelor’s degree in Art, Fine Arts, Graphic Design, or related field.
• 5+ years of graphic design experience in an in-house marketing and/or agency environment.

Other Qualifications

• Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator, Acrobat) and Microsoft Office.
• Animation experience; familiarity with Figma.
• Excellent sensibility for design and typography.
• Demonstrated creativity, attention to detail, and problem-solving skills.
• Ability to organize, multitask, and meet deadlines while delivering a high level of creativity.

At WFAA, we are committed to creating an inspiring and respectful work environment. We are an Equal Opportunity Employer.