Fitt Insider is hiring: PR & Communications Director in New York

Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies.

We’re filling this role for a global brand at the forefront of longevity and health optimization, redefining how people approach performance, wellbeing, and long-term health.

About the Role

The PR & Communications Director, Americas will be responsible for building, elevating and protecting the company’s brand reputation across the U.S. and the broader Americas region, with a strong focus on the U.S. as a strategic growth market.

This is a high-impact, externally facing leadership role, designed for a well-connected communications expert with a proven track record in premium/luxury brands, ideally within health, wellness, longevity, or lifestyle sectors.

This role will be instrumental in shaping the company’s perception as a leading global authority in health optimization and longevity.

Responsibilities

PR Strategy & Brand Positioning

• Define and execute the PR & Communications strategy for the Americas, aligned with global brand objectives


• Position the company as a category-defining leader in longevity and proactive health


• Lead storytelling across key verticals:


• Longevity & preventive medicine


• Executive health & performance


• Women’s health & hormonal optimization


• Regenerative therapies & advanced diagnostics


• Lifestyle transformation & healthspan

Media Relations & Earned Media

• Own and grow relationships with top-tier media outlets


• Secure high-impact coverage, features, profiles, and expert placements


• Actively manage media pipeline, ensuring consistent top-tier visibility

Network, Influencers & Thought Leaders

• Leverage and expand a strong network of:


• Editors, journalists, and producers


• Top-tier podcast hosts and platforms


• KOLs in health, longevity, biohacking, performance, and luxury lifestyle


• Identify and activate ambassadors and credible voices aligned with the company’s positioning


• Drive participation of internal experts in high-authority conversations and platforms

Partnerships & Brand Collaborations

• Develop strategic partnerships with:


• Leading health & wellness brands


• Longevity platforms and communities


• Premium/luxury lifestyle brands


• Corporate and executive networks


• Structure collaborations that generate:


• Visibility


• Credibility

Events, Experiences & Market Activation

• Media luncheons and press events


• Thought leadership panels


• Scientific and longevity-focused activations


• Support flagship global moments


• Ensure presence in relevant high-level ecosystems (private clubs, curated communities, industry events)

Executive & Medical Thought Leadership

• Position founders, executives, and medical experts as:


• Global authorities in health optimization and longevity


• Secure speaking opportunities, interviews, and editorial placements


• Shape narratives that reinforce scientific credibility and aspirational lifestyle positioning

Crisis & Reputation Management

• Act as guardian of brand reputation in the region


• Develop and implement crisis communication frameworks


• Ensure message consistency and alignment with global standards

Performance & Reporting

• Define and track PR KPIs:


• Share of voice


• Brand sentiment


• Audience reach and quality


• Provide monthly and quarterly reporting to leadership

Qualifications

• Experience: 10+ years in PR, Communications, or Brand Communications leadership roles


• Luxury hospitality, wellness, health, or lifestyle brands


• Preferably proactive health, longevity, or performance-driven brands


• Demonstrated success driving high-impact earned media and brand visibility


• Network: Established personal relationships with:


• Top-tier media editors and journalists


• Leading podcast hosts and platforms


• Influencers and KOLs in health, wellness, and lifestyle


• Strong access to the U.S. media ecosystem and cultural tastemakers