Freelance Digital Marketer - Washington D.C.
We’re a shared‑housing operator expanding in Washington, D.C., looking for a freelance digital marketing expert with proven experience in real estate rental growth and a creative mindset to help us drive qualified leads through data‑driven Meta (Facebook/Instagram) and Google Ads campaigns. Our goal: increase visibility and qualified applications for our four D.C. shared houses: premium, design‑led homes for young professionals staying three months or more.
Your mission
- Market Expertise: Use your deep understanding of the D.C. housing and rental landscape to identify target audiences (young professionals, students, remote workers) and craft tailored, high‑performing campaigns.
- Campaign Strategy: Build and manage performance‑driven Meta + Google Ads campaigns to generate qualified inquiries and applications.
- CAC Optimization: Pilot our cost‑per‑acquisition (CAC) tracking and testing framework to continuously improve efficiency across campaigns.
- Tracking & Analytics: Implement and refine conversion tracking (Meta Pixel, GA4, Google Ads) to measure tangible results like booked calls and signed leases.
- Creative Direction: Bring fresh, locally relevant ideas to position coliving in a market that’s still maturing—testing angles, visuals, and copy that educate and inspire new audiences.
- Scaling & Iteration: Recommend strategies for retargeting, lookalike audiences, and keyword expansion based on campaign learnings.
What we’re looking for
- Proven success running Meta + Google Ads for real estate, housing, or rental growth.
- Strong knowledge of the Washington, D.C. market and local audience dynamics.
- Demonstrated ability to pilot and lower CAC through experimentation and analysis.
- Strong creative instincts—able to turn insights into compelling campaigns.
- Based in the U.S. (East Coast time zone preferred).
How to apply
Please send toelisa@cohabs.com
- A brief case study showing campaign results and performance metrics.
- A short note on your approach to researching and activating local markets like D.C.
Your hourly or fixed‑fee proposal for an initial pilot phase.
#J-18808-Ljbffr