Central Market Targeted Marketing Manger

Overview
Central Market is a specialty grocery that started in Austin, Texas in 1994, and has grown to multiple locations across the state.

We go straight to the source to bring you the finest food and drink the world has to offer. With hundreds of cheeses, thousands of wines, acres of produce, and aisles of experts, Central Market is a foodie’s wonderland. Our commitment beyond the plate is another reason we’re a cut above. We believe food is a way of uniting families and communities, of preserving cultures, and of starting new traditions. Each of our stores is a market in the truest sense and is a place to exchange goods, services, and ideas for those really into food.

Job Summary
As a Targeted Marketing Manager II, you\'ll manage / be ultimately accountable for multi-channeled, targeted marketing campaign projects via direct mail, email, coupons, SMS, and push.

Responsibilities & Essential Functions

Manages / executes campaign projects through post-campaign analysis; plans timelines, ensures they\'re met; develops / manages campaign strategy; owns targeted marketing campaigns and results

Ensures flawless set-up of campaign elements that directly impact budget, forecasting, and closed-loop reporting

Collaborates with Business Development Managers to understand business needs / opportunity areas to inform campaign strategy

Collaborates with creative, design, and development Partners to bring targeted marketing campaigns to life; ensures they meet intended business needs, stay on-brand, and put the customer first

Collaborates with Customer Data Analytics to inform strategy, customer targeting, test design, content, offers, and measurement plans, and deliver closed-loop results with actionable insights

Collaborates with Coupon Team on offer strategies

Collaborates with promotions team and Digital Tech Partners to create effective targeted offers

Finalizes creative briefs, marketing plans

Ensures adherence with process standards and channel best practices

Oversees / adheres to campaign budgeting

Applies financial / operational understanding to focus on key performance metrics / financial drivers to prioritize data-driven testing plans and make results-based decisions

Records / reports on pre- and post-campaign learnings

Creates / publishes executive-level summaries, annual plans, and roadmaps to drive awareness and understanding of department-level efforts

Qualifications & Key Requirements
Work Experience

experience in project management

customer reporting

retail operations

and / -

traditional and digital marketing channels

Knowledge/Skills/Abilities

Strong working knowledge of Salesforce Marketing Cloud (CRM), Tableau, Power BI

Understanding of marketing-related financial / operational aspects, specifically key performance metrics and financial drivers that help prioritize planning and decision-making

Advanced skills in MS Office (Word, Excel, PowerPoint) and programs / applications required by the job

Advanced communication skills

Advanced analytical skills

Ability to work in a collaborative, dynamic environment

Ability to manage multiple priorities and shift focus between projects / tasks

Ability to foster / mentor more junior members of the team

Education

in a related field, or comparable experience

Licenses/Certifications
Physical Demands & Working Conditions

Function in a fast-paced, retail, office environment

Travel by car or plane with overnight stays

Work extended hours; sit for extended periods

The work environment characteristics described here are representative of those a Partner encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Last revised 9/1/2020

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