Regional Marketing Specialist

Summary Of Functions The Regional Marketing Specialist is responsible for executing localized marketing strategies that drive traffic, support leasing performance, and elevate the brand experience across a portfolio of communities. Blending creativity with strategy, this role ensures that every campaign, partnership, and activation connects with audiences in a way that builds trust, enhances reputation, and supports the overall growth of our communities. Key Responsibilities Execute Local Marketing Strategy Implement marketing plans tailored to the market, audience, and leasing goals for priority and new development communities. Align all efforts with the overarching brand strategy and positioning. Adjust tactics based on performance, seasonality, and market trends. Identify and establish relationships with local businesses, influencers, and organizations to build strategic marketing and outreach plans. Plan and support resident events, campaigns, and community activations. Strengthen the brand’s presence as a connected and engaged community partner. Drive Traffic & Leasing Performance Monitor and provide recommendations for lead generation channels. Analyze key reports to evaluate lead volume, quality, and trends. Ensure marketing efforts are aligned with each community’s occupancy goals, pricing strategy, and unit availability. Recommend and execute strategies to increase qualified traffic and conversions. Brand Consistency & Experience Ensure all community marketing reflects the brand voice, tone, and visual identity of Hawthorne. Create and manage social media content, email campaigns, and on‑site collateral. Regularly audit and refresh community marketing materials to keep them current and impactful. Coordinate signage, digital campaigns, outreach efforts, and promotional materials. Maintain Digital & Online Presence Lead and execute social media strategies for active marketing campaigns, priority communities, and new development. Partner with the Digital Marketing team to ensure accuracy and optimization across community websites, ILS listings, and Google Business profiles. Monitor and support online reputation management, including reviews and ORA performance. Partner with on‑site teams to improve response quality and engagement. Collaborate Cross‑Functionally Work closely with Community Managers, Regional Managers, and the Marketing Team. Provide guidance and support to on‑site teams on marketing best practices and tools. Act as a liaison between field teams and corporate marketing. Qualifications 2+ years’ experience in marketing or related fields. Experience in multifamily, real estate, or hospitality strongly preferred. Experience in marketing, branding, or content creation. Strong written and visual communication skills. Strong self‑management skills. Ability to oversee timelines and proactively advance projects to ensure on‑time completion. Ability to manage multiple priorities and travel regularly. Comfort working autonomously and cross‑functionally. Creative thinker with an eye for detail and storytelling. Attendance/Travel Requirements This position is exempt from overtime and may entail working hours as needed to perform the position requirements satisfactorily. Remote based. Overnight travel may be required. Transportation Must have a reliable vehicle to fulfill all the job’s functions. Must have proof of liability insurance for same. Bondable and valid driver’s license required. Supervisory Responsibilities Yes FLSA Status Exempt Physical Demands Must be able to see, hear, talk, sit, stand, walk, reach, climb, stoop, kneel and crouch. Must be able to lift a minimum of 60 lbs. as needed. Communication Must be able to communicate effectively both verbally and in written form with senior leadership team, regional managers, corporate team members, and outside vendors. Language Skills Ability to read, write and verbally communicate in English. Working Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Skills The position requires the ability to work well with people and exhibit strong leadership and influencing skills. Evidence of leadership qualities must be exhibited with the region, the company and/or the industry. Reasoning Ability Must be able to apply principles of logical thinking to define problems, collect pertinent data, establish facts, draw valid conclusions, and initiate appropriate course of action. Mathematical Skills The position requires the ability to perform advanced business mathematical functions. Pre‑Employment Testing Successfully complete pre‑employment psychological and basic skills exam, including interest patterns. Pass drug test and background check requirements. Benefits That Matter When you join our team, you’re stepping into a culture built around growth, wellbeing, and genuine care for our people. We’re committed to helping you thrive—professionally, personally, and financially. Personal & Financial Benefits Enjoy your time off: start with 22 days of vacation, sick, and personal time. Make an impact: enjoy 16 hours of paid volunteer time annually. Recharge & celebrate 10 paid holidays + 1 floating holiday of your choice. 8 hours off to celebrate your birthday. Future planning: company 401(k) match to support your financial goals. Financial wellness reimbursement: resources to support your long‑term financial health. Referral bonuses: earn rewards for bringing great talent to the team. Exclusive discounts: access to savings at over 1 million retailers and Hawthorne guest suite discounts. Personal & Professional Development Comprehensive onboarding: feel supported and prepared from day one. Ongoing learning: tailored training programs to help you grow your skills and career. Education reimbursement: we invest in your continued learning. Health & Wellness Benefits Medical & vision: comprehensive plans designed for peace of mind. Dental and life insurance: 100 % company‑paid coverage. Paid family leave: maternity, paternity, and adoption leave so you can focus on what matters most. 24/7/365 telehealth access: connect with doctors anytime, anywhere. Wellness incentives: earn rewards for taking care of your health. Long‑term disability plan: added protection for life’s unexpected moments. Leave bank: additional paid time off during medical emergencies or natural disasters. Fitness reimbursement: cash toward your gym or fitness membership. Mental wellness tools: free premium health and wellness subscriptions (a $450 value). New parent perk: one year of free diapers for growing families. #J-18808-Ljbffr