Senior Retail Community Marketing Specialist, Boston
Brooks Sports Inc, Boston, MA, United States
Your Job:
We believe in the power of movement and the running community. Our stores are more than a retail space, they are a hub for connection, performance, and purpose. We deliver premium products and best‑in‑class service to runners of all levels, and we bring that to life through community events, local activations, and authentic storytelling.
As the Senior Community Event & Marketing Specialist, Retail at Brooks, your work will be the heartbeat of grassroots outreach and hometown marketing to drive forward Brooks’ mission to “awaken the runner in everyone” . You will be responsible for ideating, planning, and executing experiential marketing events and community initiatives that build deep local engagement, drive foot traffic, and reinforce Brooks’ leadership in performance running. This role is perfect for someone who thrives at the intersection of retail, marketing, and community building – someone who understands both the power of brand storytelling and the importance of authentic local relationships.
Responsibilities
Community Engagement & Events (50%)
Work cross‑functionally and independently to develop and execute a calendar of community events, including fun runs, training groups, wellness workshops, product trials, local race support, Brooks Run Club activities, and seasonal activations.
Partner with local run clubs, race directors, fitness influencers, and nonprofit organizations to amplify event impact and store visibility.
Serve as on‑site lead for all events – ensuring smooth logistics, high energy, and strong representation of our brand values.
Leverage customer and team feedback to continuously improve event experiences.
Local Marketing & Brand Advocacy (20%)
Champion the store’s brand presence in the local market through innovative grassroots marketing.
Work closely with the regional and HQ Marketing teams to localise national campaigns and product launches.
Identify and cultivate local brand ambassadors, running leaders, and athlete advocates.
Act as the in‑market expert on what resonates locally – delivering insights on trends, competitor activity, and community needs.
Content & Communication (20%)
Create compelling, local‑first social media content (in partnership with the corporate Loyalty, PR, and Event Marketing teams) to promote events, tell community stories, and spotlight store experiences.
Own email outreach and local event promotion strategies with a focus on conversion and attendance through work with the corporate Customer Relationship Management (CRM) team.
Gather and share content (photos, testimonials, short videos) that reflect the vibrancy of our community and store culture.
Retail Support & Integration (10%)
Support store staff in delivering premium shopping experiences – specifically during event‑related traffic.
Educate the store staff on upcoming events and campaigns to be able to effectively communicate with customers.
Collaborate with store leadership to measure event ROI and customer acquisition.
Qualifications
Bachelor’s degree in Business, Marketing, or related field; equivalent combination of education and years of experience can be considered in lieu of degree(s)
3+ years of experience in community marketing, relevant brand owned retail, event coordination, or retail marketing; experience working in specialty retail ideally in performance, lifestyle, or outdoor brand setting, preferred
Proficient in event planning, grassroots outreach, and social media engagement
Experience managing local partnerships or grassroots ambassador programs
Familiarity with Canva, Eventbrite, Mailchimp, and Instagram for business
Background in fitness coaching, running leadership, or nonprofit community organising
Ability to lift up to 50 lbs. and stand for extended periods
Comfortable working evenings and weekends to support community events
Self‑starter with a strong sense of ownership and initiative
Strong organisational skills with the ability to juggle multiple projects and timelines
Ability to anticipate how a decision made can affect our customers, our partners, our products or other departments’ operations and/or morale; “connecting the dots”
Excellent interpersonal skills that inspire and build trust, resulting in effective working relationships across the store and company
Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication
Keen attention to detail in planning, organisation and execution of tasks, while still seeing the big picture and understanding how all of the pieces fit together and affect one another
Passionate participation in Brooks’ sports activities a plus, overridden by the ability to understand and empathise with the runner in order to develop loyal, engaging relationships with our customers and the Brooks community
Embraces and lives the Brooks values!
Compensation
The pay range for this position is $70,007 - $105,064 per year. Base pay offered will vary depending on job‑related knowledge, skills, and experience.
Benefits
Medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance programme, and transportation assistance.
Bonus: employees may also be offered an annual bonus based on company performance.
Paid Time Off: generous paid time off package with paid holidays, paid sick and parental leave.
Perks: product discounts and giveaways, employee recognition, and fitness discounts.
At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, creed, colour, national origin, age, sex, gender, gender identity or expression, two‑spirit identity, sexual orientation, genetic information, the presence of a physical, mental, or sensory disability, marital status, pregnancy (including childbirth and related conditions), caste, citizenship or immigration status, honourably discharged veteran or military status, actual or perceived victims of domestic violence, harassment, sexual assault or stalking, HIV or Hepatitis C infection, political ideology, use of a trained service animal by a person with a disability, or on any other basis protected by federal, state, or local law, or any other non‑merit based factors.
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We believe in the power of movement and the running community. Our stores are more than a retail space, they are a hub for connection, performance, and purpose. We deliver premium products and best‑in‑class service to runners of all levels, and we bring that to life through community events, local activations, and authentic storytelling.
As the Senior Community Event & Marketing Specialist, Retail at Brooks, your work will be the heartbeat of grassroots outreach and hometown marketing to drive forward Brooks’ mission to “awaken the runner in everyone” . You will be responsible for ideating, planning, and executing experiential marketing events and community initiatives that build deep local engagement, drive foot traffic, and reinforce Brooks’ leadership in performance running. This role is perfect for someone who thrives at the intersection of retail, marketing, and community building – someone who understands both the power of brand storytelling and the importance of authentic local relationships.
Responsibilities
Community Engagement & Events (50%)
Work cross‑functionally and independently to develop and execute a calendar of community events, including fun runs, training groups, wellness workshops, product trials, local race support, Brooks Run Club activities, and seasonal activations.
Partner with local run clubs, race directors, fitness influencers, and nonprofit organizations to amplify event impact and store visibility.
Serve as on‑site lead for all events – ensuring smooth logistics, high energy, and strong representation of our brand values.
Leverage customer and team feedback to continuously improve event experiences.
Local Marketing & Brand Advocacy (20%)
Champion the store’s brand presence in the local market through innovative grassroots marketing.
Work closely with the regional and HQ Marketing teams to localise national campaigns and product launches.
Identify and cultivate local brand ambassadors, running leaders, and athlete advocates.
Act as the in‑market expert on what resonates locally – delivering insights on trends, competitor activity, and community needs.
Content & Communication (20%)
Create compelling, local‑first social media content (in partnership with the corporate Loyalty, PR, and Event Marketing teams) to promote events, tell community stories, and spotlight store experiences.
Own email outreach and local event promotion strategies with a focus on conversion and attendance through work with the corporate Customer Relationship Management (CRM) team.
Gather and share content (photos, testimonials, short videos) that reflect the vibrancy of our community and store culture.
Retail Support & Integration (10%)
Support store staff in delivering premium shopping experiences – specifically during event‑related traffic.
Educate the store staff on upcoming events and campaigns to be able to effectively communicate with customers.
Collaborate with store leadership to measure event ROI and customer acquisition.
Qualifications
Bachelor’s degree in Business, Marketing, or related field; equivalent combination of education and years of experience can be considered in lieu of degree(s)
3+ years of experience in community marketing, relevant brand owned retail, event coordination, or retail marketing; experience working in specialty retail ideally in performance, lifestyle, or outdoor brand setting, preferred
Proficient in event planning, grassroots outreach, and social media engagement
Experience managing local partnerships or grassroots ambassador programs
Familiarity with Canva, Eventbrite, Mailchimp, and Instagram for business
Background in fitness coaching, running leadership, or nonprofit community organising
Ability to lift up to 50 lbs. and stand for extended periods
Comfortable working evenings and weekends to support community events
Self‑starter with a strong sense of ownership and initiative
Strong organisational skills with the ability to juggle multiple projects and timelines
Ability to anticipate how a decision made can affect our customers, our partners, our products or other departments’ operations and/or morale; “connecting the dots”
Excellent interpersonal skills that inspire and build trust, resulting in effective working relationships across the store and company
Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication
Keen attention to detail in planning, organisation and execution of tasks, while still seeing the big picture and understanding how all of the pieces fit together and affect one another
Passionate participation in Brooks’ sports activities a plus, overridden by the ability to understand and empathise with the runner in order to develop loyal, engaging relationships with our customers and the Brooks community
Embraces and lives the Brooks values!
Compensation
The pay range for this position is $70,007 - $105,064 per year. Base pay offered will vary depending on job‑related knowledge, skills, and experience.
Benefits
Medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance programme, and transportation assistance.
Bonus: employees may also be offered an annual bonus based on company performance.
Paid Time Off: generous paid time off package with paid holidays, paid sick and parental leave.
Perks: product discounts and giveaways, employee recognition, and fitness discounts.
At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, creed, colour, national origin, age, sex, gender, gender identity or expression, two‑spirit identity, sexual orientation, genetic information, the presence of a physical, mental, or sensory disability, marital status, pregnancy (including childbirth and related conditions), caste, citizenship or immigration status, honourably discharged veteran or military status, actual or perceived victims of domestic violence, harassment, sexual assault or stalking, HIV or Hepatitis C infection, political ideology, use of a trained service animal by a person with a disability, or on any other basis protected by federal, state, or local law, or any other non‑merit based factors.
#J-18808-Ljbffr