Creative Director, Performance Marketing
Slope, San Francisco, CA, United States
Overview Owner.com is the AI growth system for local restaurants.
Owner continuously improves SEO, marketing, and online ordering to grow first‑party orders. We provide a proven system run by experts to help small business owners succeed without requiring them to master complex software.
Owner is like having an army of engineers and marketers on your side, similar to the big chains.
Our vision We’re starting by helping independent restaurants succeed online. We believe most local businesses face the same challenges. Large technology companies can threaten profitability; our goal is to solve these problems for restaurants first and then scale to other local business types. In the future tens of millions of local business owners will use our technology to succeed in the digital age.
Read our Series C memo for more context.
Our traction Since 2020, we’ve generated tens of millions in revenue and processed over half a billion dollars of online orders. Approximately 1 in 5 Americans has used an Owner.com website. We have helped over 20,000 restaurant owners and saved them nearly $200 million in fees.
Our team Our team is in the low hundreds with talent from leading SMB software companies including Shopify, HubSpot, DoorDash, ServiceTitan, Rappi, Faire, and Stripe. We expect faster growth in 2026 to meet customer demand.
Where we work Owner is remote-first and global, headquartered in San Francisco with a sales hub in Toronto. Some roles require in-person collaboration at an office location. Most teammates are distributed worldwide. Review the role description and discuss location with your recruiter.
Why we’re looking for you Media has been an unfair advantage as we scale. Our organic social channels generate 5M+ impressions monthly and our paid media engine is a key acquisition channel. We’re seeing convergence between organic and paid strategies, and the best marketing teams blend both domains.
The Creative Director, Performance Marketing will drive the creative quality and strategic direction of paid media campaigns (e.g., Meta ads, YouTube ads, CTV). You’ll shape how millions of small business owners experience Owner’s brand across our high‑leverage marketing surfaces. This role is based in San Francisco, California.
The impact you’ll have Produce and direct creative across all paid marketing surfaces (Meta, YouTube, CTV, lifecycle, CRO) with tens of millions of dollars of annual ad spend
Own and understand the P&L impact of campaigns across channels; partner with teams to ensure coherence from ad impression to activation
Shape the expression of Owner’s brand across channels; ensure assets meet brand and quality standards for a consistent experience
Build and own the creative testing framework: write hooks, scripts, concepts, and briefs for each testing sprint
Oversee the QC process for in‑house and contractor creatives; create scalable review processes and quality standards for high volume
Establish the organic‑to‑paid creative pipeline: develop feedback loops to identify top organic performers and adapt them for paid channels and vice versa
Collaborate with the growth team on performance analytics to track impact and iterate on top performers
Who you’ll work with Report directly to the VP of Media and Chief of Staff to the CEO
Partner with Growth Marketing Managers on media buying, channel strategy, and execution
Collaborate with the Design team to maintain brand identity across surfaces
Manage relationships with contractors, agencies, and external creative partners
What we’re looking for 5+ years of experience in creative direction for performance marketing
Demonstrated portfolio of performance creative across multiple channels (Meta, YouTube, CTV, lifecycle)
Data fluency: ability to build infrastructure to ingest campaign performance data and translate insights into creative direction
Experience building creative testing frameworks and production pipelines at scale
Comfort with full‑funnel creative: ads, landing pages, email, CRO
Bias for clear systems and documentation
Active use of AI‑enabled tools, automation, and workflows
Pay and benefits The estimated base salary range for this role is $190K–$200K USD, plus a generous pre‑IPO equity package. Other benefits include comprehensive health coverage, remote‑first workplace, unlimited PTO — plus extra perks.
Notice — Employment Scams
Communication from our team regarding job opportunities will come only from an Owner team member with an @owner.com email address. We do not conduct interviews over email or chat platforms, and we will never ask for personal or financial information. If you suspect a scam, mark the communication as phishing or spam and do not respond.
Apply for this role (instructions will be provided by the recruiter)
#J-18808-Ljbffr
Owner continuously improves SEO, marketing, and online ordering to grow first‑party orders. We provide a proven system run by experts to help small business owners succeed without requiring them to master complex software.
Owner is like having an army of engineers and marketers on your side, similar to the big chains.
Our vision We’re starting by helping independent restaurants succeed online. We believe most local businesses face the same challenges. Large technology companies can threaten profitability; our goal is to solve these problems for restaurants first and then scale to other local business types. In the future tens of millions of local business owners will use our technology to succeed in the digital age.
Read our Series C memo for more context.
Our traction Since 2020, we’ve generated tens of millions in revenue and processed over half a billion dollars of online orders. Approximately 1 in 5 Americans has used an Owner.com website. We have helped over 20,000 restaurant owners and saved them nearly $200 million in fees.
Our team Our team is in the low hundreds with talent from leading SMB software companies including Shopify, HubSpot, DoorDash, ServiceTitan, Rappi, Faire, and Stripe. We expect faster growth in 2026 to meet customer demand.
Where we work Owner is remote-first and global, headquartered in San Francisco with a sales hub in Toronto. Some roles require in-person collaboration at an office location. Most teammates are distributed worldwide. Review the role description and discuss location with your recruiter.
Why we’re looking for you Media has been an unfair advantage as we scale. Our organic social channels generate 5M+ impressions monthly and our paid media engine is a key acquisition channel. We’re seeing convergence between organic and paid strategies, and the best marketing teams blend both domains.
The Creative Director, Performance Marketing will drive the creative quality and strategic direction of paid media campaigns (e.g., Meta ads, YouTube ads, CTV). You’ll shape how millions of small business owners experience Owner’s brand across our high‑leverage marketing surfaces. This role is based in San Francisco, California.
The impact you’ll have Produce and direct creative across all paid marketing surfaces (Meta, YouTube, CTV, lifecycle, CRO) with tens of millions of dollars of annual ad spend
Own and understand the P&L impact of campaigns across channels; partner with teams to ensure coherence from ad impression to activation
Shape the expression of Owner’s brand across channels; ensure assets meet brand and quality standards for a consistent experience
Build and own the creative testing framework: write hooks, scripts, concepts, and briefs for each testing sprint
Oversee the QC process for in‑house and contractor creatives; create scalable review processes and quality standards for high volume
Establish the organic‑to‑paid creative pipeline: develop feedback loops to identify top organic performers and adapt them for paid channels and vice versa
Collaborate with the growth team on performance analytics to track impact and iterate on top performers
Who you’ll work with Report directly to the VP of Media and Chief of Staff to the CEO
Partner with Growth Marketing Managers on media buying, channel strategy, and execution
Collaborate with the Design team to maintain brand identity across surfaces
Manage relationships with contractors, agencies, and external creative partners
What we’re looking for 5+ years of experience in creative direction for performance marketing
Demonstrated portfolio of performance creative across multiple channels (Meta, YouTube, CTV, lifecycle)
Data fluency: ability to build infrastructure to ingest campaign performance data and translate insights into creative direction
Experience building creative testing frameworks and production pipelines at scale
Comfort with full‑funnel creative: ads, landing pages, email, CRO
Bias for clear systems and documentation
Active use of AI‑enabled tools, automation, and workflows
Pay and benefits The estimated base salary range for this role is $190K–$200K USD, plus a generous pre‑IPO equity package. Other benefits include comprehensive health coverage, remote‑first workplace, unlimited PTO — plus extra perks.
Notice — Employment Scams
Communication from our team regarding job opportunities will come only from an Owner team member with an @owner.com email address. We do not conduct interviews over email or chat platforms, and we will never ask for personal or financial information. If you suspect a scam, mark the communication as phishing or spam and do not respond.
Apply for this role (instructions will be provided by the recruiter)
#J-18808-Ljbffr