Senior Marketing, Communications & Digital Specialist
C.D. Smith Construction, Inc., Fond du Lac, WI, United States
SUMMARY/OBJECTIVE:
The Senior Marketing, Communications & Digital Specialist is a hands‑on, execution focused role responsible for advancing C.D. Smith’s marketing, digital presence, and communication in support of business growth.
This role assumes full ownership of digital strategy, website management, inbound activity, and marketing platforms. In addition, the role supports project pursuits, client and community engagement, and visual storytelling through design and multimedia.
This position is for a proactive marketing professional who combines strategy with execution by designing, writing, facilitating, and engaging to help ideas take root and grow.
ESSENTIAL FUNCTIONS:
Marketing, Communications & Design
Develop clear, compelling written and visual content that supports business development and brand consistency
Design marketing, pursuit, event, and communication materials using Adobe Creative Suite
Execute marketing campaigns and initiatives with speed, quality, and clarity
Digital Strategy & Website Ownership
Own and execute digital marketing strategy supporting credibility, recruiting, pursuits, and growth
Manage website content, pages, images, forms, and metadata using HubSpot CMS
Oversee inbound activity through HubSpot, including leads, media inquiries, and community requests
Define and monitor meaningful performance indicators tied to business outcomes (not vanity metrics)
Project Pursuit Support
Design and support proposal and pursuit materials tailored to specific clients and opportunities
Translate strategy into clear messaging and visual storytelling
Support fast moving pursuits
Collaborate closely with business development and project teams
Client Engagement & Client Events
Plan and support client facing events, including preparation, materials, and follow up
Interact directly with clients and partners at events and meetings
Translate insights gained through client interaction into stronger marketing and pursuit support
Assist with education focused events, initiatives, and outreach
Photo, Video & Multimedia Facilitation
Plan and facilitate photo and video capture for marketing, recruiting, digital, and pursuit needs
Develop shot lists and creative direction
Coordinate with internal teams or external partners as needed for production
Apply multimedia assets across marketing channels and materials (Hands on capture a plus; strong facilitation required)
BASIC QUALIFICATIONS:
7–10+ years of experience in marketing, communications, or a related field
Active, hands on proficiency in Adobe InDesign, Illustrator, and Photoshop
Working knowledge of HubSpot (forms, CMS, inbound activity)
Strong written and visual communication skills
Experience supporting proposals, pursuits, or client facing materials
Comfortable interacting with clients, partners, and community stakeholders
Highly organized, self directed, and able to manage multiple priorities
PREFERRED QUALIFICATIONS:
Construction, AEC, or professional services experience a plus
Experience with photo, video, or multimedia production tools a plus
Familiarity with CRM and lead tracking workflows a plus
PERSONALITY & WORKING STYLE:
Approachable, open, and easy to work with
Naturally engages with people and builds trust across teams
Leads from where they are by taking ownership, influencing without direct reporting authority, and setting the tone through actions
Growth minded and curious, welcoming collaboration and new perspectives
Helps create a marketing team culture that feels accessible, supportive, and inviting
#J-18808-Ljbffr
The Senior Marketing, Communications & Digital Specialist is a hands‑on, execution focused role responsible for advancing C.D. Smith’s marketing, digital presence, and communication in support of business growth.
This role assumes full ownership of digital strategy, website management, inbound activity, and marketing platforms. In addition, the role supports project pursuits, client and community engagement, and visual storytelling through design and multimedia.
This position is for a proactive marketing professional who combines strategy with execution by designing, writing, facilitating, and engaging to help ideas take root and grow.
ESSENTIAL FUNCTIONS:
Marketing, Communications & Design
Develop clear, compelling written and visual content that supports business development and brand consistency
Design marketing, pursuit, event, and communication materials using Adobe Creative Suite
Execute marketing campaigns and initiatives with speed, quality, and clarity
Digital Strategy & Website Ownership
Own and execute digital marketing strategy supporting credibility, recruiting, pursuits, and growth
Manage website content, pages, images, forms, and metadata using HubSpot CMS
Oversee inbound activity through HubSpot, including leads, media inquiries, and community requests
Define and monitor meaningful performance indicators tied to business outcomes (not vanity metrics)
Project Pursuit Support
Design and support proposal and pursuit materials tailored to specific clients and opportunities
Translate strategy into clear messaging and visual storytelling
Support fast moving pursuits
Collaborate closely with business development and project teams
Client Engagement & Client Events
Plan and support client facing events, including preparation, materials, and follow up
Interact directly with clients and partners at events and meetings
Translate insights gained through client interaction into stronger marketing and pursuit support
Assist with education focused events, initiatives, and outreach
Photo, Video & Multimedia Facilitation
Plan and facilitate photo and video capture for marketing, recruiting, digital, and pursuit needs
Develop shot lists and creative direction
Coordinate with internal teams or external partners as needed for production
Apply multimedia assets across marketing channels and materials (Hands on capture a plus; strong facilitation required)
BASIC QUALIFICATIONS:
7–10+ years of experience in marketing, communications, or a related field
Active, hands on proficiency in Adobe InDesign, Illustrator, and Photoshop
Working knowledge of HubSpot (forms, CMS, inbound activity)
Strong written and visual communication skills
Experience supporting proposals, pursuits, or client facing materials
Comfortable interacting with clients, partners, and community stakeholders
Highly organized, self directed, and able to manage multiple priorities
PREFERRED QUALIFICATIONS:
Construction, AEC, or professional services experience a plus
Experience with photo, video, or multimedia production tools a plus
Familiarity with CRM and lead tracking workflows a plus
PERSONALITY & WORKING STYLE:
Approachable, open, and easy to work with
Naturally engages with people and builds trust across teams
Leads from where they are by taking ownership, influencing without direct reporting authority, and setting the tone through actions
Growth minded and curious, welcoming collaboration and new perspectives
Helps create a marketing team culture that feels accessible, supportive, and inviting
#J-18808-Ljbffr