Sr Associate, Toy Marketing, Tracks & Playsets
Mattel, Inc., El Segundo, CA, United States
Opportunity
CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
This role supports toy portfolio management by assisting with strategy and the product development pipeline, with a focus on marketing support for Thomas & Friends toy products.
Responsibilities
Support the development of toy strategy by segment
Support the toy pricing architecture and competitive positioning
Assist in gathering consumer/play insights specific to toy usage and play patterns
Collaborate with Design/R&D to bring toys from concept to shelf
Support toy business performance (POS performance and SKU metrics revenue, margin, productivity)
Provide input to Brand Marketing on packaging, messaging, and feature storytelling
Qualifications
Minimum of 3 years of marketing experience
Project management skills with potential to manage complex product development timelines
Strong quantitative/analytical/financial skills (forecasting, pricing, SKU productivity and competitive analysis)
Financial acumen and experience with P&L management
Experience partnering with cross‑functional teams (e.g., design and manufacturing)
Excellent storytelling, presentation, and influencing skills
Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word, and Excel
Experience in category management, product marketing, or product development
Background in CPG or toy companies, ideally with exposure to retail buyer dynamics
Retail/channel knowledge and the ability to leverage insights to build mass, specialty, and e‑commerce distribution strategies
Benefits and Compensation
The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach every full potential.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
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CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
This role supports toy portfolio management by assisting with strategy and the product development pipeline, with a focus on marketing support for Thomas & Friends toy products.
Responsibilities
Support the development of toy strategy by segment
Support the toy pricing architecture and competitive positioning
Assist in gathering consumer/play insights specific to toy usage and play patterns
Collaborate with Design/R&D to bring toys from concept to shelf
Support toy business performance (POS performance and SKU metrics revenue, margin, productivity)
Provide input to Brand Marketing on packaging, messaging, and feature storytelling
Qualifications
Minimum of 3 years of marketing experience
Project management skills with potential to manage complex product development timelines
Strong quantitative/analytical/financial skills (forecasting, pricing, SKU productivity and competitive analysis)
Financial acumen and experience with P&L management
Experience partnering with cross‑functional teams (e.g., design and manufacturing)
Excellent storytelling, presentation, and influencing skills
Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word, and Excel
Experience in category management, product marketing, or product development
Background in CPG or toy companies, ideally with exposure to retail buyer dynamics
Retail/channel knowledge and the ability to leverage insights to build mass, specialty, and e‑commerce distribution strategies
Benefits and Compensation
The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach every full potential.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
#J-18808-Ljbffr