Digital Marketing Specialist *PC 1604

Role Overview This position is primarily responsible for executing and optimizing digital campaigns and analyzing campaign performance data to drive brand visibility, customer engagement, and qualified lead generation. The role supports digital campaign execution, CRM lead entry and management, and tracking marketing performance analytics to ensure measurable impact and alignment with business objectives. It partners closely with Product Marketing, CRM, HQ Digital Marketing, Sales, and regional Marketing teams to ensure seamless campaign delivery, accurate lead routing, strong data integrity, and actionable reporting that supports leadership decision‑making. Responsibilities Support digital marketing and marketing automation tasks. Help build, execute, and optimize multi‑channel digital campaigns (email, landing pages, social, paid media). Assist with cleaning and managing the digital marketing database. Help build and deploy landing pages. Support MarCom projects and special marketing initiatives as needed. Collect, analyze and report on data from CRM, SAP Marketing Cloud, digital platforms, web analytics, advertising channels, and surveys. Monitor campaign performance metrics, including open rates and click‑through rates, and help route marketing‑qualified leads to Sales via CRM. Perform marketing data analysis, build dashboards and executive‑ready reports to communicate insights. Clean, validate, and organize data to ensure reporting accuracy. Support marketing lead planning, forecasting, and tracking. Maintain CRM data integrity and quality standards. Monitor and provide feedback during marketing‑to‑sales handoff processes. Analyze lead quality, conversion rates, and marketing pipeline contribution. Support annual pricing processes and pricing list development. Align digital marketing and CRM initiatives with prioritized business objectives. Contribute insights to leadership to inform strategic planning. Requirements and Experience Bachelor's degree in Marketing, Business, Life Sciences, Data Analytics, or related field. Minimum of 1 year of experience in digital marketing, marketing analytics, or a related field (internships included). Knowledge, Skills and Abilities Familiarity with CRM systems, marketing automation platforms, and basic lead management processes. Understanding of digital marketing channels (email, web, social, paid media, SEO/SEM). Some knowledge of CRM data management and marketing automation best practices. Basic understanding of marketing performance metrics and reporting. Familiarity with reporting tools such as Power BI, Tableau, IBM Cognos Analytics, or similar. Familiarity with Marketing analytics platforms (e.g., Google, Adobe Analytics, etc.). Exposure to CRM systems and SAP Marketing Cloud or similar platforms. Exposure to executing and analyzing multi‑channel digital campaigns. Some experience with data visualization or business intelligence tools. Basic proficiency in Microsoft Excel and PowerPoint. Strong analytical and critical thinking skills. Ability to translate data into actionable insights. Clear written and verbal communication. Ability to manage multiple priorities in a deadline‑driven environment. High attention to detail and data accuracy. Preferred Qualifications Experience with the SAP CRM platform or similar enterprise CRM platforms. Familiarity with SQL, Python, or other data tools. Physical Demands While performing the duties of this job, the employee is regularly required to walk; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is required to stand; climb or balance and stoop, kneel, crouch. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception and ability to adjust focus. Must have ability to handle more than one task at a time and must work at a rapid pace while maintaining attention to detail. Must be able to travel occasionally by car and plane. Work Environment The work environment is a temperature‑controlled, handicap‑accessible facility without exposure to extreme temperatures. The role is performed in an office environment, with occasional visits to customer sites, exposing the employee to natural elements due to travel requirements. Compensation and Benefits The hiring range for this position is $30.79 – $36.21 per hour, reflecting the range candidates can reasonably expect to be considered for at the time of offer, based on factors such as experience, internal equity, and qualifications. Salary will be set based on internal equity, experience, education, specialization, skills, abilities, and training. In addition to salary, the Company offers a comprehensive benefits package, including health, vision, and dental insurance, as well as a 401(k) plan. Benefits are subject to eligibility requirements. Certain positions may also be eligible for additional compensation such as bonuses or commissions. EEO Statement Miltenyi Biotec, Inc. is an EO Employer – M/F/Veteran/Disability/Sexual Orientation/Gender Identity. Miltenyi Biotec, Inc. participates in E‑Verify. All applicants have equal opportunity to apply for employment, regardless of race, color, religion, sex, national origin, age, or disability status. For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr