NEWS PRODUCER (PRIMARY) - WBRC
Gray Media, Birmingham, AL, United States
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of U.S. television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
WBRC 6 News is the number one station in Central Alabama, known for producing award-winning news that makes an impact. It has a strong digital reach through WBRC.com, news and weather apps, and presence on every major social platform.
Job Summary/Description
WBRC 6 News is looking for a news producer who sees rundowns as a blank canvas and can deliver fast-moving, high-impact newscasts that serve and surprise viewers. The role requires bold editorial instincts, strong news judgment, and creativity to shape weekend evening newscasts, with support on weekday shows and holidays as needed.
What you’ll do
Use editorial judgment to decide what makes the show and what doesn’t.
Work closely with reporters and managers to build fast‑paced, impactful, and original newscasts.
Keep a close eye on social media to spot trends, find fresh angles, and highlight stories people are discussing.
Get creative with visuals, graphics, viewer photos, webcam interviews, and other elements that bring a story to life.
Write for all platforms, from web to social, and post with visuals and video that grab attention.
Interview subjects and dig into stories to ensure accuracy, fairness, and watchability.
Pitch in on live breaking news and special coverage, sometimes unscripted, always high‑stakes.
Work with reporters and producers on promos, teases, and content development.
Follow up on tips, chase leads, and help find the next big story.
Make smart, fast decisions under pressure, especially when things change at the last minute.
Write clean, clear copy across platforms, even when the deadline clock is ticking.
Follow journalistic and legal guidelines.
Edit video for both broadcast and digital.
Qualifications/Requirements
Minimum one year of experience in a newsroom.
Self‑starter with a passion for news.
Willingness to work weekends, holidays, and overnights when needed.
Not a beginner position.
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
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WBRC 6 News is the number one station in Central Alabama, known for producing award-winning news that makes an impact. It has a strong digital reach through WBRC.com, news and weather apps, and presence on every major social platform.
Job Summary/Description
WBRC 6 News is looking for a news producer who sees rundowns as a blank canvas and can deliver fast-moving, high-impact newscasts that serve and surprise viewers. The role requires bold editorial instincts, strong news judgment, and creativity to shape weekend evening newscasts, with support on weekday shows and holidays as needed.
What you’ll do
Use editorial judgment to decide what makes the show and what doesn’t.
Work closely with reporters and managers to build fast‑paced, impactful, and original newscasts.
Keep a close eye on social media to spot trends, find fresh angles, and highlight stories people are discussing.
Get creative with visuals, graphics, viewer photos, webcam interviews, and other elements that bring a story to life.
Write for all platforms, from web to social, and post with visuals and video that grab attention.
Interview subjects and dig into stories to ensure accuracy, fairness, and watchability.
Pitch in on live breaking news and special coverage, sometimes unscripted, always high‑stakes.
Work with reporters and producers on promos, teases, and content development.
Follow up on tips, chase leads, and help find the next big story.
Make smart, fast decisions under pressure, especially when things change at the last minute.
Write clean, clear copy across platforms, even when the deadline clock is ticking.
Follow journalistic and legal guidelines.
Edit video for both broadcast and digital.
Qualifications/Requirements
Minimum one year of experience in a newsroom.
Self‑starter with a passion for news.
Willingness to work weekends, holidays, and overnights when needed.
Not a beginner position.
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
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