Marketing Manager

Overview
Location: Orange, CA (role will transition to Corona, CA)

Salary: $90,000 – $105,000 DOE + performance-based bonus

About Airpedic

Airpedic is a division of Custom Comfort Mattress and is a small but established online and phone-sales mattress brand dedicated to improving our customers’ quality of life through better sleep. We believe a great night’s sleep leads to a more productive, healthier, and happier life—as a spouse, parent, employee, and individual. Our customers span diverse demographics, and we pride ourselves on delivering clear communication, thoughtful design, and a customer-first experience.

About the Role

We are seeking a Marketing Manager to take ownership of key marketing responsibilities and initiatives. This role reports directly to the Director of Marketing and plays a critical role in driving phone calls, optimizing website performance, managing vendor relationships, and ensuring a strong customer experience across all touchpoints.

This role is focused exclusively on direct-to-consumer marketing, supporting online and phone-based sales channels (no retail locations).

This individual will serve as the connective link between strategy, execution, vendors, data, and customer experience—balancing creativity, analytics, and technical execution.

KEY RESPONSIBILITIES

Manage relationships with third-party vendors, including creative agencies, Google Ads, SEO providers, and reputation management partners

Ensure vendor performance aligns with company goals and KPIs

Coordinate campaigns, review performance, and recommend optimizations

Escalate major decisions, contracts, or changes for approval as needed

Digital Marketing & Call Generation

Oversee paid search, paid social, and programmatic marketing strategy with a strong focus on phone call generation

Monitor and analyze call data to ensure quality and relevance

Work with partners to develop campaigns that highlight promotions and support ongoing customer engagement

Manage the creation of consistent social media content that is engaging and on brand

Identify opportunities to improve call volume, duration, and conversion

Promotions

Develop a promotional calendar based on seasons and key calendar events

Work with creative agencies to design promotional assets with a clear call to action

Ensure promotional events align with sales goals

Website Management & Optimization

Oversee WordPress and WooCommerce website performance

Evaluate every page of the site for clarity, ease of use, accessibility, reduction of friction, and SEO (including evolving AI-driven search strategies)

Ensure promotions are clear, compelling, and easy to understand

Collaborate on web updates and optimizations, submitting major changes for approval

Perform other relevant duties as assigned

Customer Experience & Accessibility

Advocate for customers across diverse demographics in all marketing and design decisions

Ensure inclusive design considerations, including readable fonts, clear messaging, and intuitive navigation

Design and optimize with empathy for customers with varying accessibility needs

Uphold a customer-first, service-oriented mindset

Develop creative concepts including photos, videos, and ad campaigns that highlight product quality and value

Improve organic social media presence and brand storytelling

Ensure creative aligns with brand voice, clarity, and trust

Data Analysis & Reporting

Analyze performance data across phone calls, web sales, and marketing campaigns

Use insights to determine what is working and where to improve

Make data-driven recommendations for ongoing optimization

Technical Adaptability

Own and actively use new tools and technologies as they are introduced

Ensure systems and platforms are fully implemented and not underutilized

Take responsibility for learning, managing, and integrating new solutions

TOOLS & PLATFORMS

Google Ads, Google Analytics, Looker Studio, Google Search Console, HubSpot, Basecamp, NetSuite, CRM platforms, CallRail, Mailchimp, WhatConverts, WordPress, WooCommerce

Emphasis on high-quality calls (3+ and 5+ minute call durations)

Increase online sales activity (goal of approximately 15 per month)

Ongoing improvement in call quality, conversion rates, and web sales

Track performance week-over-week, month-over-month, and year-over-year

IDEAL CANDIDATE PROFILE

Strong problem-solving skills with attention to detail

Creative thinker with an eye for storytelling and brand communication

Data-driven and comfortable analyzing trends over time

Technically capable and adaptable

Organized, proactive, and able to manage multiple initiatives simultaneously

QUALIFICATIONS

Bachelor’s degree or equivalent practical experience

3–6 years of experience in digital marketing, performance marketing, or a related role

Experience managing or working with external vendors/agencies

Hands-on experience with digital marketing channels

Strong analytical skills with the ability to interpret data and make performance-driven decisions

Experience with website platforms and understanding of user experience optimization

Strong project management and organizational skills

Excellent communication skills with the ability to collaborate cross-functionally and with external partners

Comfortable working in a role that blends strategy and hands-on execution

Proficiency in marketing tools

PHYSICAL REQUIREMENTS

Prolonged periods of sitting and working on a computer

May occasionally move or lift items up to 15 pounds

EQUAL OPPORTUNITY EMPLOYER

We are an equal opportunity employer and consider all qualified applicants in accordance with applicable laws.

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