Senior Sales & Field Marketing Manager - Cincinnati, OH

Job Purpose
The Senior Sales & Field Marketing Manager is responsible for driving revenue growth by tightly aligning field marketing programs with sales strategy. This role owns the connection between market activation, sales enablement, and pipeline performance, ensuring that marketing efforts—both in the field and in sales support—result in measurable business outcomes. This role will partner with sales to create tailored, localized marketing plans that generate pipeline opportunities and accelerate deals.

This is a senior, highly integrated role designed to serve as the primary marketing partner to sales leadership while also owning the strategy, execution, and optimization of field marketing programs across assigned markets or channels.

Essential Functions
Sales Strategy Alignment

Serve as the primary marketing partner to sales leadership across assigned channels or markets

Translate sales goals into coordinated field marketing strategies

Ensure marketing programs directly support sales priorities, pipeline health, and conversion objectives

Influence annual and quarterly planning to embed sales needs into marketing roadmaps

Field Marketing Strategy & Market Activation

Own field marketing strategy & execution for assigned markets, including:

Events, sponsorships, and brand activation

Channel-specific marketing campaigns including media, direct marketing, digital and social

Hyperlocal activations aligned to priority segments and geographies

Marketspecific sales support initiatives

Ensure local execution aligns with broader sales and acquisition strategies

Oversee market calendars, budgets, and prioritization of field investments

Maintain strong relationships with internal stakeholders and external partners to ensure execution excellence

Sales Enablement & GotoMarket Execution

Lead the development of sales enablement tools and materials, including:

Sales presentations, pitch decks, collateral & fliers

Case studies, testimonials, and proofpoint content

Retail marketing support

Channel-specific marketing and lead generation campaigns

Partner with product marketing to translate product strategy into sales-ready messaging

Support go-to-market launches with coordinated field activation and sales enablement plans

Ensure sales teams are equipped with consistent, effective tools to support prospecting, conversion, and close

Execution & Operational Excellence

Oversee end-to-end execution of field programs and events, including logistics, staffing, materials, and onsite support

Ensure compliance with brand, legal, and operational requirements across all activations

Act as escalation point for execution issues, ensuring rapid resolution

Leadership & CrossFunctional Collaboration

Collaborate closely with Sales, Operations, Marketing, Analytics, Product Marketing, and Community Engagement

Communicate clearly with senior stakeholders on priorities, progress, risks, and results

Education

Four years of college resulting in a bachelor's degree or equivalent experience

Relevant Work Experience

8 to 10 years in related field

Progressive experience in sales marketing, field marketing, acquisition marketing, or revenue marketing

Proven experience directly supporting Sales teams and owning market-level execution

Demonstrated success tying marketing activity to revenue and pipeline performance

Excellent organizational, project management, and prioritization capabilities

Comfortable operating in both hands‑on execution and senior‑level strategic contexts

Experience managing budgets, agencies, vendors, or staff preferred

Special Knowledge, Skills and Abilities

Experience providing channelized sales enablement and funnel acceleration

Strong field marketing and event activation experience with a performance mindset

Deep content marketing experience, including planning, storyboarding, copywriting and design direction

Ability to translate strategy into both sales tools and on‑the‑ground execution

Excellent cross‑functional influence and executive communication skills

Comfortable operating at both strategic and hands‑on execution levels

Highly organized, proactive, and adaptable in fast‑moving environments

Supervisory Responsibility

Has 2 or more full-time direct reports

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