Marketing & Digital Experience Manager

About Splan Splan is a fast-growing leader in Physical Identity & Access Management (PIAM), helping enterprises unify physical and digital identity, streamline access governance, and enhance security operations. With strong traction, global customers, and expanding partnerships across the Identity ecosystem, Splan is redefining security through AI-driven innovation.
Role Overview Splan is looking for a Marketing & Digital Experience Manager to lead digital marketing, brand experience, and demand generation initiatives. This role will own Splan’s end-to-end digital presence —from website and campaigns to content, SEO, tradeshows/events, and conversion optimization.
You will play a key role in building a modern, high-impact digital experience that drives awareness, engagement, and pipeline growth across enterprise buyers and partners.
Key Responsibilities Digital Experience & Web Strategy Own and continuously optimize Splan’s website for user experience, storytelling, and conversion
Manage site architecture, landing pages, and campaign microsites
Drive SEO/SEM strategy to improve organic visibility and inbound traffic
Demand Generation & Campaigns Plan and execute multi-channel marketing campaigns (digital, ABM, email, paid media, social)
Partner with sales to drive pipeline generation and account-based marketing (ABM)
Content & Brand Develop compelling content including thought leadership, blogs, case studies, and product messaging
Elevate Splan’s brand positioning in PIAM, Agentic AI Physical Security, Mobile Credentials and security convergence
Ensure consistent messaging across all digital touchpoints
Partner & Ecosystem Marketing Collaborate with industry leading partners in Identity and Access Management, Physical Access Control Systems and channel partners on joint GTM campaigns
Support co-marketing initiatives with GSIs like Accenture, Deloitte, PWC, Convergint, Sage, Securitas etc
Drive partner-led awareness and co-branded digital programs
Analytics & Optimization Track, analyze, and report on campaign performance, website metrics, and ROI
Use data-driven insights to continuously optimize campaigns and user journeys
Manage marketing automation and CRM integrations
Events & Digital Engagement Support major industry events (e.g., ISC West) with digital campaigns and follow-ups
Drive webinars, podcasts, virtual events, and online engagement programs
Qualifications Experience 5–10 years in B2B marketing , digital marketing, or growth marketing in SaaS, cybersecurity, or enterprise tech
Proven track record of driving digital demand generation and pipeline growth
Experience managing websites, SEO/SEM, and marketing automation platforms
Skills Strong understanding of digital marketing channels and buyer journeys
Experience with tools like HubSpot, Marketo, Salesforce, Google Analytics, etc.
Ability to blend creative storytelling with data-driven execution
Strong project management and cross-functional collaboration skills
Preferred Experience in IAM, IGA, cybersecurity, physical security and AI
Familiarity with partner marketing and alliance ecosystems
Exposure to AI-driven marketing tools and personalization strategies
Success Metrics Website traffic growth and conversion rates
Marketing-sourced and influenced pipeline
Campaign ROI and cost per lead (CPL)
SEO rankings and inbound lead growth
Engagement metrics across digital channels
Why Join Splan Be part of a high-growth company shaping the future of AI-driven security and identity
Opportunity to build and scale a world-class digital marketing engine
High visibility role with direct impact on revenue growth
Collaborative, fast-paced, innovation-driven culture
Work Location: 39899 Balentine Drive, Suite# 109 Newark, CA 94560, US

#J-18808-Ljbffr