Caterpillar Inc. is hiring: Audience Segmentation Lead — Salesforce Marketing Cl

A leading construction equipment manufacturer is seeking an Audience Segmentation Manager to bridge strategic planning and technical execution in digital marketing at scale. The role requires a Salesforce Marketing Cloud Consultant Certification and focuses on developing segmentation strategies using multiple data sources. The successful candidate will collaborate closely with business partners and optimize marketing efforts based on campaign performance. This role offers significant career development opportunities within a globally recognized company.
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