Trade Marketing Graphic Designer
Dorman Products, Anderson, IN, United States
SuperATV wasn't born in a boardroom. It started with one mission: build parts that riders can trust. The same hands‑on, do‑it‑yourself mindset still drives everything we do. Our fast‑paced and casual work environment is highly focused on "Working to Wow" our customers, community, and employees. SuperATV is a premier provider of ATV and UTV accessories, dedicated to enhancing off‑road experiences for enthusiasts worldwide. In 2022, SuperATV joined the Dorman team which is publicly traded under the stock ticker DORM. With more than 3,800 employees across 29 different locations and a family of brands that also includes Dorman, Dayton Parts and Eagle Suspension, Dorman reached a revenue of $2.13 billion in 2025.
Job Summary The Trade Marketing Graphic Designer is responsible for creating high‑impact visual assets that drive dealer engagement, product sell‑through, and brand consistency across all B2B trade channels. This role sits at the intersection of sales and marketing, translating trade strategies into compelling, conversion‑oriented creative for dealers, distributors, and events.
This position partners closely with the Trade Marketing Manager, Brand Director, Creative Director, and Director of Dealer Sales to deliver assets that support promotions, product launches, dealer programs, and in‑market execution.
Primary Duties Trade Channel Creative Execution
Design and produce dealer‑facing marketing assets including:
POP displays, signage, and in‑store merchandising materials
Dealer flyers, promo sheets, and sales enablement tools
Co‑op advertising templates and partner‑ready creative
Adapt brand creative into channel‑specific executions optimized for dealer environments
Dealer & Sales Enablement Support
Create sales tools that help reps and dealers sell more effectively:
Product one‑pagers and comparison sheets
Promo guides and seasonal campaign assets
Dealer graphics and downloadable assets
Ensure assets are practical, easy to deploy, and aligned to real‑world dealer use
Campaign & Promotion Support
Execute creative for:
Promotional calendars (Q1‑Q4 campaigns, Big 5 events, etc.)
Product launches and sell‑in initiatives
Dealer incentive programs and spiffs
Events & Experiential Design
Design visual assets for:
Trade shows and dealer events
Event‑specific promotional materials and handouts
Brand Consistency & Adaptation
Maintain brand standards across all trade marketing materials while adapting for channel needs
Collaborate with Creative Director to ensure alignment with overall continuity
Cross‑Functional Collaboration
Work closely with:
Trade Marketing Manager for priorities and execution timelines
Brand Director & Creative Director for visual direction
Dealer Sales Team to understand field needs and feedback
Incorporate real‑world dealer and rep feedback into creative improvements
Asset Management & Production
Organize and maintain trade marketing asset library for dealer access
Prepare files for print, digital distribution, and large‑format production
Manage versioning across channels, promotions, and dealer types
Qualifications Education / Experience
Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field.
3+ years of graphic design experience, preferably in:
Trade marketing
Retail, dealership, or aftermarket environments
Experience supporting sales teams or B2B channels strongly preferred
Strong proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign)
Ability to design for both print and digital formats
Understanding of merchandising principles and in‑store visual impact
Ability to translate business objectives into effective visual communication
Strong attention to detail with ability to execute quickly under deadlines
#SuperATV
#LI-BM1
Compensation The actual base pay offered to the successful candidate will depend on multiple factors, including but not limited to job‑related knowledge and skills, experience, business needs, geographical location, and internal pay equity. Compensation decisions are made based on the specific facts and circumstances of each role and candidate. This role is also eligible for a bonus.
Benefits As a Dorman US contributor, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid time off (sick/vacation), and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and paid time off starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match and profit‑sharing) and Discounted Employee Stock Purchase Plan.
EEO Statement Dorman Products is an equal opportunity employer; we value a combination of ideas, perspectives, and cultures at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status. EEO/AA Employer M/F/D/V. www.DormanProducts.com
Location Nearest Major Market: Bloomington Indiana
Nearest Secondary Market: Seymour
Job Segment: Advertising, Equity, Marketing, Finance
#J-18808-Ljbffr
Job Summary The Trade Marketing Graphic Designer is responsible for creating high‑impact visual assets that drive dealer engagement, product sell‑through, and brand consistency across all B2B trade channels. This role sits at the intersection of sales and marketing, translating trade strategies into compelling, conversion‑oriented creative for dealers, distributors, and events.
This position partners closely with the Trade Marketing Manager, Brand Director, Creative Director, and Director of Dealer Sales to deliver assets that support promotions, product launches, dealer programs, and in‑market execution.
Primary Duties Trade Channel Creative Execution
Design and produce dealer‑facing marketing assets including:
POP displays, signage, and in‑store merchandising materials
Dealer flyers, promo sheets, and sales enablement tools
Co‑op advertising templates and partner‑ready creative
Adapt brand creative into channel‑specific executions optimized for dealer environments
Dealer & Sales Enablement Support
Create sales tools that help reps and dealers sell more effectively:
Product one‑pagers and comparison sheets
Promo guides and seasonal campaign assets
Dealer graphics and downloadable assets
Ensure assets are practical, easy to deploy, and aligned to real‑world dealer use
Campaign & Promotion Support
Execute creative for:
Promotional calendars (Q1‑Q4 campaigns, Big 5 events, etc.)
Product launches and sell‑in initiatives
Dealer incentive programs and spiffs
Events & Experiential Design
Design visual assets for:
Trade shows and dealer events
Event‑specific promotional materials and handouts
Brand Consistency & Adaptation
Maintain brand standards across all trade marketing materials while adapting for channel needs
Collaborate with Creative Director to ensure alignment with overall continuity
Cross‑Functional Collaboration
Work closely with:
Trade Marketing Manager for priorities and execution timelines
Brand Director & Creative Director for visual direction
Dealer Sales Team to understand field needs and feedback
Incorporate real‑world dealer and rep feedback into creative improvements
Asset Management & Production
Organize and maintain trade marketing asset library for dealer access
Prepare files for print, digital distribution, and large‑format production
Manage versioning across channels, promotions, and dealer types
Qualifications Education / Experience
Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field.
3+ years of graphic design experience, preferably in:
Trade marketing
Retail, dealership, or aftermarket environments
Experience supporting sales teams or B2B channels strongly preferred
Strong proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign)
Ability to design for both print and digital formats
Understanding of merchandising principles and in‑store visual impact
Ability to translate business objectives into effective visual communication
Strong attention to detail with ability to execute quickly under deadlines
#SuperATV
#LI-BM1
Compensation The actual base pay offered to the successful candidate will depend on multiple factors, including but not limited to job‑related knowledge and skills, experience, business needs, geographical location, and internal pay equity. Compensation decisions are made based on the specific facts and circumstances of each role and candidate. This role is also eligible for a bonus.
Benefits As a Dorman US contributor, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid time off (sick/vacation), and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and paid time off starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match and profit‑sharing) and Discounted Employee Stock Purchase Plan.
EEO Statement Dorman Products is an equal opportunity employer; we value a combination of ideas, perspectives, and cultures at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status. EEO/AA Employer M/F/D/V. www.DormanProducts.com
Location Nearest Major Market: Bloomington Indiana
Nearest Secondary Market: Seymour
Job Segment: Advertising, Equity, Marketing, Finance
#J-18808-Ljbffr