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Automotive Sales Consultant

Forest Lake Ford, Forest Lake, MN, United States


About Us Forest Lake Ford, your hometown dealership proudly serving the Forest Lake community. Nestled in our brand-new, state-of-the‑art facility, we are thrilled to introduce the NEW Forest Lake Ford, where innovation meets the familiar warmth of a locally owned, family‑operated dealer group. At Forest Lake Ford, we understand the importance of community and family values. Our experienced sales and service staff embody this ethos, bringing a personalized touch and a deep knowledge of Ford vehicles to every interaction.

Position Summary The Full Time Sales Consultant is the dealership’s primary customer representative. You are responsible for all aspects of the sales process from identifying prospective customers to maintaining ongoing customer relationships that encourage repeat business. Throughout the process, you may be called upon to assist customers in choosing new or used vehicles, financial services, accessories, and options. You also play an important role in representing the dealership’s Parts and Service Departments to your customers.

Schedule Monday – Saturday. Sunday and one other scheduled day off per week

Willingness to work holidays and Saturdays (required)

Key Responsibilities

Converting showroom visitors into customers by understanding their needs and interests and matching them to the most appropriate car.

Understanding the characteristics, capabilities, and features of vehicles.

Providing the potential customer with detailed information, including comparing different competitive models.

Taking customers on test drives and demonstrating vehicle features.

Building a rapport with potential customers to improve the possibility of a sale in the future.

Maintaining a customer database and communicating with them.

Assisting customers with completing the relevant paperwork required for a successful sale to be processed.

Maintaining reporting structures and recording sales and inventory into CRM software.

Collaborating with team members to reach sales targets

Qualifications

Ability to be competitive while maintaining the client’s best interests (required)

Excellent communication and interpersonal skills (preferred)

Strong customer service and negotiation skills (preferred)

Superb written and verbal communication skills (preferred)

Willingness to work holidays and weekends (preferred)

A passion for sales and customer satisfaction (preferred)High School Diploma, GED, or equivalent experience

Valid driver’s license (required)

Work Environment

Fast‑paced automotive sales department

Primarily indoor work environment with occasional service shop or parts department interaction

Ability to stand and move around dealership

Frequent contact with customers, sales and management to ensure sales completion.

Team‑oriented dealership culture focused on efficiency and customer satisfaction

Indoor and outdoor work environment with occasional service shop or parts department interaction

Compensation and Benefits

Base Salary: $24,000 - $100,000 annually with Commission

Benefits Package

Medical

Dental

Vision

Short‑Term Disability

Long‑Term Disability

401(k) plan with employer match

Paid Time off and Holidays

Employee Discounts on vehicles and service

Why Choose Forest Lake Ford? At Forest Lake Ford, we’re committed to helping you thrive. Here’s what makes us a standout choice for your career development:

Hands‑On Learning: Work in a state‑of‑the‑art service department with expert mentors.

Supportive Team: Collaborative environment focused on growth and excellence.

Career Advancement: Long‑term growth with clear opportunities at Forest Lake Ford.

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