Director Ultra Luxury Integrated Brand Marketing
InterContinental Hotels Group, Atlanta, GA, United States
Director Ultra Luxury Integrated Brand Marketing
Hotel:
1 - Corp Atlanta Ravinia, Three Ravinia Drive, Suite 100, 30346 Your day to day
Define and lead the global marketing strategy and multi-year roadmap for the ultra-luxury brand portfolio, aligned to brand and enterprise objectives Define and deepen understanding of ultra-luxury and high-value audiences globally Oversee segmentation, targeting, and personalization strategies grounded in insight, data, and cultural trends Serve as IHG's ultra luxury editor-in-chief with the vision to transform our approach to ultra luxury marketing Use research, performance data, and emerging trends to inform strategic direction and course correct as required Champion compelling storytelling that reinforces brand codes, heritage, and contemporary relevance Transform the activation of ultra-luxury brands by orchestrating channels, content, partnerships, and experiences, ensuring property-level execution delivers distinctive coverage and content What we need from you
Bachelor’s degree in Marketing, Business, Management, or a related field (advanced degree preferred) 10+ years of progressive experience in luxury or ultra-luxury marketing, brand management, or a closely related field Demonstrated passion and experience for and understanding of luxury brands, consumers, and cultural dynamics Proven track record leading global, integrated campaigns across paid, owned, and earned media Strong commercial acumen with experience linking brand investment to performance and ROI Deep expertise in consumer insight, digital and social platforms, and emerging marketing technologies Ability to translate insight into clear strategic direction and decisive action Exceptional storytelling and stakeholder-influencing skills PR, creative leadership experience is a plus Strong proficiency in Microsoft Office and growing capability with AI-enabled marketing tools Location – Our hybrid work structure is an expectation of three days a week in the Atlanta office. This expectation may be adjusted to evolve with the changing needs of the business. The salary range for this role is $140,000.00 to $170,000.00. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
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Hotel:
1 - Corp Atlanta Ravinia, Three Ravinia Drive, Suite 100, 30346 Your day to day
Define and lead the global marketing strategy and multi-year roadmap for the ultra-luxury brand portfolio, aligned to brand and enterprise objectives Define and deepen understanding of ultra-luxury and high-value audiences globally Oversee segmentation, targeting, and personalization strategies grounded in insight, data, and cultural trends Serve as IHG's ultra luxury editor-in-chief with the vision to transform our approach to ultra luxury marketing Use research, performance data, and emerging trends to inform strategic direction and course correct as required Champion compelling storytelling that reinforces brand codes, heritage, and contemporary relevance Transform the activation of ultra-luxury brands by orchestrating channels, content, partnerships, and experiences, ensuring property-level execution delivers distinctive coverage and content What we need from you
Bachelor’s degree in Marketing, Business, Management, or a related field (advanced degree preferred) 10+ years of progressive experience in luxury or ultra-luxury marketing, brand management, or a closely related field Demonstrated passion and experience for and understanding of luxury brands, consumers, and cultural dynamics Proven track record leading global, integrated campaigns across paid, owned, and earned media Strong commercial acumen with experience linking brand investment to performance and ROI Deep expertise in consumer insight, digital and social platforms, and emerging marketing technologies Ability to translate insight into clear strategic direction and decisive action Exceptional storytelling and stakeholder-influencing skills PR, creative leadership experience is a plus Strong proficiency in Microsoft Office and growing capability with AI-enabled marketing tools Location – Our hybrid work structure is an expectation of three days a week in the Atlanta office. This expectation may be adjusted to evolve with the changing needs of the business. The salary range for this role is $140,000.00 to $170,000.00. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
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