We are seeking an Associate Media Director to be hands‑on in planning and activation for both online and offline strategies for a new client in the B2B space. The Associate Director is responsible for driving media strategy and ensuring the program meets client objectives and KPIs. The Associate Director will partner with clients and agency partner teams to develop strategy and tactical plans to execute media most effectively across core digital media tactics including search, social, display, programmatic video, and integrate and execute strategy for key offline channels as needed. The Associate Director is accountable for working with the team to ensure performance is hitting KPIs and meeting client goals, providing oversight as necessary. Proven excellence and experience in digital media required.
Responsibilities
- Responsible for gathering the research and data needed to formulate strategic plans that will grow client business
- Lead client relationship as day‑to‑day contact and partner agencies (where applicable) by ensuring a seamless communication process
- Coordinate streamlining omni‑channel strategies with key partners
- Present strategic recommendations, solicit feedback, and ensure the team can execute on strategy to effectively hit goals
- Report to Media Director, but act as key day‑to‑day account lead over team
- Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments
- Develop skills by participating in ongoing training, workshops, etc.
- Support any new business pitches and related work as required
- Mastery of all relevant tools for reporting, analytics and competitive analysis
- Respond timely to daily communication regarding campaign‑level inquiries (client, vendors, internal)
- Maintain professional, productive rapport with sales representatives/media vendors
Qualifications
- Bachelor’s Degree required
- Strong understanding of media landscape
- 5+ years of hands‑on media management experience in online advertising with a focus on performance
- In‑depth experience with Search, Social, and/or Programmatic channels is a must
- Understanding of activation & optimization techniques across self‑serve performance platforms is a must
- 2+ years of demonstrated success in managing and leading people
- Proven ability to lead and manage teams
- Technically strong quantitative skills, including analytical abilities and math proficiency
- Demonstrated critical thinking and problem‑solving abilities
- Solid verbal and written communication skills, with polished presentation skills a must
- Ability to work successfully with teams on multiple projects under tight deadlines
- Desire to work in an industry that is constantly evolving and presenting new and unique challenges
- Ability to sell ideas clearly and deliver value
- Knowledge of offline media planning is a plus
- Experience in marketing for both brand‑building and direct response initiatives
Benefits
- Global maternity and parental leave
- Competitive benefits package
- Vacation, compassionate leave, wellness days, and flex days
- Access to online services for families and new parents
- Early dismissal Fridays (off at 3:00 PM local time every Friday)
- 13 affinity groups
- Internal learning and development programs
- Enterprise‑wide employee discounts
Salary Range: $110,000—$140,000 USD
Critical Mass is an equal opportunity employer.
#J-18808-Ljbffr