Job Description
The Vox Media Podcast Network is the home to the most influential voices in podcasting, including A Touch More with Sue Bird and Megan Rapinoe, Pivot with Kara Swisher and Scott Galloway, Where Should We Begin? with Esther Perel, Waveform with Marques Brownlee, Pretty Tough with Maria Sharapovaand many more award‑winning shows across categories. Our Podcast Marketing team is dedicated to the strategic planning and execution of all consumer marketing efforts intended to develop and retain our show’s audiences across audio, video and social, ultimately helping us grow Vox Media’s overall podcast business.
As a community of journalists and storytellers, business professionals, creators and technologists, we believe it is a moral and business imperative to amplify voices: to cultivate diversity, equity, and inclusion throughout our organization and media. This applies to our candidates, our teams, our storytelling, our creative work, and our platforms, products, and partnerships.
Responsibilities
- Work with business and revenue teams to align marketing priorities with business goals and impact.
- Establish new processes to reduce busy work and improve efficiency, especially around launching and onboarding new shows.
- Develop thoughtful points of view on new audience trends, platform changes, and other risks or opportunities to audience performance.
- Develop and present new ideas and recommendations for growing audience to senior leadership.
- Build repeatable launch processes and continually refine them.
- Create and present launch strategies for new shows, defining audience targets, key tactics, and messaging.
- Build and strengthen relationships with talent and production partners across a range of genres and show types.
- Oversee the design process for new shows, developing show branding, promotional materials, and visual assets.
- Spearhead opportunities for innovative internal and external collaborations between relevant shows and editorial brands.
- Expand our toolbox of promotional tools through targeted, measurable experiments with new tactics and channels.
- Work closely with the communications team to identify earned PR opportunities, collaborations and guest opportunities for new shows and key talent.
- Partner with data and analytics teams to develop and improve audience data reporting, ensuring accuracy, usefulness, and clarity for stakeholders.
- Regularly analyze video, social and audio performance for our shows and report key takeaways to teams and leadership.
- Use research and data to better understand target audiences, industry trends and the competitive space for our shows.
- Collaborate across departments to develop surveys, focus groups and research projects that deepen audience insights.
- Develop best practices for building and sustaining audiences across audio, video and social platforms.
- Work with editorial teams, talent and the Executive Director of Marketing to establish long‑term social and video audience strategies for ongoing shows.
- Create compelling social assets and useful templates for each of our shows.
- Research, test and execute innovative ways to reach and engage podcast audiences across audio, video and social.
- Monitor and report on audience data across social, video and audio channels, providing thoughtful recommendations to improve performance.
Qualifications
- 6+ years of experience building audiences across multiple channels.
- Deep experience analyzing data and translating numbers into useful insights and actionable recommendations.
- Proven ability to work with diverse stakeholders and build strong relationships with internal and external partners, with experience in client service a plus.
- Strong experience writing consumer‑facing marketing copy (e.g. social media posts, video titles, or promotional language).
- A creative, proactive, solutions‑oriented mindset.
- Experience in fast‑paced and dynamic environments.
- A track record of learning new channels, industries and markets quickly.
- Enthusiasm for learning and growing.
- Experience working with high‑profile talent a plus.
- Preferred experience growing YouTube channels or building social‑first brands.
Location
This is a New York based position.
Salary
Pay Range: $110,000 - $125,000 USD
Equal Opportunity Employer
Vox Media is an Equal Opportunity Employer and qualified applicants will receive consideration without regard to race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law. Vox Media will also consider all qualified applicants with criminal histories in accordance with applicable Fair Chance laws. We are also committed to providing reasonable accommodations as part of the application process to candidates with disabilities. If you require a reasonable accommodation as part of the application process, please contact our People & Culture team ( ).
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