Lead the end-to-end B2B marketing strategy for InMobi Advertising, owning the full marketing engine that drives awareness, brand affinity, and demand across the US and EMEA markets. Partner closely with the VP, Global Enterprise Marketing to translate the high-level brand vision into a cohesive, multi-channel strategy that elevates InMobi’s leadership in the advertising and programmatic ecosystem. This role is accountable for delivering strong MQL generation, demand acceleration, and incremental revenue growth.
Key Responsibilities
Strategic Communications Leadership
- Develop and own the master corporate narrative for InMobi Group in the U.S.
- Design and execute a high-level communications strategy to strengthen InMobi’s positioning as a global technology leader and the U.S. authority in Agentic Commerce.
- Align messaging across business units, leadership, and communication channels.
Media Relations & Press Strategy
- Lead all media relations efforts, building strong relationships with top-tier U.S. press and industry reporters.
- Drive proactive and reactive press engagement to secure meaningful coverage across business, technology, and advertising verticals.
- Oversee development of press releases, statements, media briefings, FAQs, and spokesperson preparation.
Thought Leadership & Content Strategy
- Architect a thought leadership roadmap showcasing InMobi executives and SMEs across earned, owned, and paid channels.
- Produce high-quality content including op-eds, whitepapers, speaking abstracts, and industry POVs.
- Identify and activate high-impact, opportunistic moments to reinforce InMobi’s leadership narrative.
Brand & Narrative Amplification
- Create and maintain a strong cadence (“drumbeat”) of company announcements, partnerships, product innovations, and market insights.
- Ensure consistent, compelling messaging that supports business growth and market expansion for both InMobi Advertising and Glance Enterprise.
Cross-Functional Collaboration
- Partner closely with leadership, marketing, product, and regional teams to ensure unified communication efforts.
- Provide strategic counsel on internal and external communications issues, mobilizing resources and embedding best practices across teams.
Qualifications & Experience
- 10–15 years of communications experience, tech/advertising industry preferred.
- Proven track record in leading U.S. corporate communications and media strategy for a global technology company.
- Strong storytelling, writing, and executive counsel capabilities.
- Deep relationships with Tier 1 U.S. media and familiarity with the digital advertising and emerging tech landscape.
InMobi is proud to be an Equal Employment Opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace.
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