Overview
A well-established Personal Injury Law Firm in Boynton Beach, FL, is currently seeking a proficient Senior-Level Marketing Manager to join our team.
Responsibilities and details: full-time, 40 hours per week, non-exempt. Working hours are Monday to Thursday 8:30 am to 5:30 pm, Fridays 8:30 am to 5:00 pm. Compensation: $65,000 - $110,000 commensurate with experience. Benefits are listed below. The role requires adherence to Florida Bar Ethics Rules.
Responsibilities
- Create and implement comprehensive marketing strategies, communications, and public relations activities, both internally and externally, while ensuring adherence to Florida Bar Ethics Rules.
- Manage and supervise all aspects of creating and releasing advertising materials and branded content.
- Align the marketing needs of the organization with other departments strategically to maintain compliance with the company’s brand standards and marketing objectives.
- Develop an annual Marketing and Business Development plan and budget, including specifying key strategic and tactical objectives and means to achieve annual goals using both traditional and digital activities.
- Evaluate and analyze the performance of campaigns and reporting to the ownership.
- Create, maintain, and analyze law firm KPIs and reporting to ownership.
- Engage in research and analysis and competitive intelligence-gathering for strategic planning, competitive Firm positioning, and business development activities.
- Create promotional messages and themes to drive business.
- Coordinate and integrate marketing strategies across multiple channels, including digital and traditional media outlets.
- Manage third-party vendors and negotiate media buys.
- Identify internal and external event opportunities (including sponsorship and speaking slots), assess the value, relevance, and costs/benefits of these opportunities, and supervise events.
- Draft and maintain up-to-date materials about the Firm’s staff and its activities in both traditional and digital formats.
- Evaluate the client experience from start to finish, identify areas for improvement, and develop and implement means to achieve improvement of the client experience.
- Manage day-to-day responsibilities to ensure that all assignments and projects are effectively managed and in alignment with the Firm’s overall strategic efforts.
- Work with Firm attorneys to develop and execute marketing/business development strategies, plans, and projects.
Qualifications
- An undergraduate degree is required, and a secondary degree (e.g., a Master’s degree, a Ph.D., an M.B.A.) is preferred.
- Minimum of 5+ years of demonstrated success in a business development/marketing-related field.
- Experience in a professional services environment with previous law firm experience preferred.
- Demonstrated experience in planning and executing a marketing campaign from start to finish while working in a leadership capacity.
- Proven success in strategically identifying competitive opportunities and leading organizations to unprecedented growth. Expertise in branding, tactical marketing initiatives, marketing communications, media, and online and offline.
Benefits
- Competitive salary
- Health insurance
- 401(k) retirement savings plan
- Paid time off (PTO)
- Opportunities for career growth and professional development
Compensation
$65,000 - $110,000 commensurate with experience
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