Senior Marketing Manager

A well-established Personal Injury Law Firm in Boynton Beach, FL, is currently seeking a proficient Senior-Level Marketing Manager to join our team.

Responsibilities:

• Create and implement comprehensive marketing strategies, communications, and public relations activities, both internally and externally, while ensuring adherence to Florida Bar Ethics Rules.
• Manage and supervise all aspects of creating and releasing advertising materials and branded content.
• Align the marketing needs of the organization with other departments strategically to maintain compliance with the company's brand standards and marketing objectives.

Qualifications:

• Proven ability to work autonomously and effectively manage multiple projects.

Job Details:

• Type: Full Time, 40 hours per week, non-exempt
• Working hours: Monday to Thursday 8:30 am to 5:30 pm, Fridays 8:30 am to 5:00 pm

Benefits:

• Competitive salary
• Health insurance
• 401(k) retirement savings plan
• Paid time off (PTO)
• Opportunities for career growth and professional development

Join our team and play a crucial role in advancing our firm's marketing strategies to contribute to our continuous success.

Responsibilities:
• Developing an annual Marketing and Business Development plan and budget, including specifying key strategic and tactical objectives and means to achieve annual goals using both traditional and digital activities
• Evaluating and analyzing the performance of campaigns and reporting to the ownership
• Create, maintain, and analyze law firm KPIs and reporting to ownership
• Engaging in research and analysis and competitive intelligence-gathering for strategic planning, competitive Firm positioning, and business development activities
• Creating promotional messages and themes to drive business
• Coordinating and integrating marketing strategies across multiple channels, including Digital and traditional media outlets
• Managing third-party vendors and negotiating media buys
• Identifying internal and external event opportunities (including sponsorship and speaking slots), assessing the value, relevance, and costs/benefits of these opportunities, and supervising events
• Drafting and maintaining up-to-date materials about the Firm’s staff and its activities in both traditional and digital formats
• Evaluating the client experience from start to finish, identifying areas for improvement, and developing and implementing means to achieve improvement of the client experience
• Managing day-to-day responsibilities to ensure that all assignments and projects are effectively managed and in alignment with the Firm’s overall strategic efforts
• Working with Firm attorneys to develop and execute marketing/business development strategies, plans, and projects

Qualifications:
• An undergraduate degree is required, and a secondary degree (e.g., a Master’s degree, a Ph.D., an M.B.A.) is preferred
• Minimum of 5+ years of demonstrated success in a business development/marketing-related field
• Experience in a professional services environment with previous law firm experience preferred
• Demonstrated experience in planning and executing a marketing campaign from start to finish while working in a leadership capacity
• Proven success in strategically identifying competitive opportunities and leading organizations to unprecedented growth. Expertise in branding, tactical marketing initiatives, marketing communications, media, and online and offline

About Company:
Benefits

Health insuranceRetirement Plan 401(k)Paid time off (PTO) - 10 daysPaid holiday time - 8 and ½ daysAnnual reviewNo overtime required