Social Media Specialist

About The Kendall Group
The Kendall Group is comprised of eight divisions with 75+ locations in ten states. We serve the Electrical, Automation, Pipe, Valve, and Fitting products, Steam, Lighting, Industrial Controls, and Instrumentation industries. The Kendall Group is a 100% employee‑owned company, offering a rewarding career opportunity.

Why The Kendall Group?
Our employee‑ownership model is the core of who we are. You will own part of the company and shape your future. At Kendall, you will learn, grow, and be coached and mentored. We pride ourselves on a workforce where more than 60% have over 5 years of tenure and more than 40% have over 10 years. Your ideas will be heard, your voice matters, and you’ll work alongside people who care about your success.

Role Summary
Reporting to the Marketing Manager, the Social Media Specialist is a key member of the Marketing Team. The person in this role will create and deploy social media assets supporting The Kendall Group’s campaigns and brand initiatives.

Exciting Work You Will Do

Create the content strategy and calendar for all Kendall Group social platforms and profiles in collaboration with the Marketing Communications team.

Maintain all social profiles, regularly auditing and updating imagery, descriptions, and links to ensure accurate information across all platforms.

Develop and deploy engaging social content—graphics, short‑form video, and copy—tailored to specific channels and real‑time opportunities.

Manage the social inbox for all divisions, replying to conversations and customer‑service inquiries, and escalating issues as needed.

Maintain Kendall Group’s brand identity standards, ensuring ongoing brand awareness and consistency in all creative materials. Preserve a consistent brand voice across all platforms.

Create reporting dashboards to track social KPIs and goals for marketing leadership; evaluate analytics to inform future strategies.

Stay up to date on social media advertising tactics to deploy and advise on opportunities and best practices.

Collaborate with the marketing communications team on integrated campaigns, advising on best practices for social media engagement and paid advertising.

Analyze existing and emerging social channels to advise on channel suitability and identify opportunities for expansion or enhancement.

Curate social advocacy content for field teams to amplify campaigns, brand, and partner messages that position Kendall Group as industry leaders.

Other duties as assigned.

Competencies You Possess

Service Excellence

Result‑oriented action

Accountability and responsibility

Teamwork and collaboration

Decision quality

Priority setting

Planning and organizing

What You’ll Need

Work Experience: 2 years in social media management, including organic and paid.

Education: Bachelor’s degree in communications, marketing, or related field.

Analytics/Computer Skills: Proficiency in Adobe Creative Suite and content creation tools with a strong portfolio; experience with Oktopost, Hootsuite, Sprout Social; familiarity with emerging platforms.

Organization Skills: Strong attention to detail; ability to multitask and meet deadlines.

Cross‑functional Skills: Ability to work independently and in a team; assertive, resourceful problem solving.

Communication Skills: Excellent written and verbal communication.

Physical, mental, and visual skills: Required to meet the essential functions of this job. Reasonable accommodations may be made for individuals with disabilities.

Ability to see, talk, and hear.

Ability to sit for 8 hours a day.

Physical Environment: Normal office environment.

Travel: Occasional travel for meetings or conferences.

Qualifications We Prefer But Don’t Require

Work Experience: 2+ years in social media management, including organic and paid.

The Kendall Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, age, physical or mental disability, citizenship, military status, protected veteran status, genetic information, or any other characteristic protected under applicable federal, state, or local law.

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