Marketing Communications Specialist
The Ohio State University, Columbus, OH, United States
Overview The Ohio State University’s Veterinary Medical Center (VMC) is seeking a strategic, creative, and versatile Marketing Communications Specialist to join our Marketing and Business Development team. Reporting to the Associate Director of Marketing & Business Development, this role is essential in strengthening the VMC brand, expanding its referral base, and developing integrated marketing campaigns that elevate visibility with external audiences. The ideal candidate is a compelling storyteller and relationship builder with strong production skills across digital and traditional platforms. We are looking for a tech-enabled, AI-aware, and future-ready professional who can balance creative execution with strategic, analytical thinking.
Key Responsibilities Strategic Planning: Partner with the Associate Director to develop and implement a cohesive VMC marketing and messaging strategy.
Referral Growth: Support the growth of the veterinarian referral base through targeted outreach, relationship-building initiatives, and the end-to-end management of Continuing Education (CE) events (coordination, promotion, and certification).
Content & Campaign Execution: Plan and execute multimedia marketing materials across digital, print, and social media platforms.
Stakeholder Collaboration: Work closely with VMC leadership, clinical faculty, the College of Veterinary Medicine (CVM) communications team, and external agency partners to align messaging.
Data Storytelling: Use analytics tools to measure campaign performance, extract actionable insights, and communicate results to stakeholders.
Innovation: Foster a culture of experimentation to ensure the VMC remains a leader in a competitive healthcare environment.
Minimum Qualifications and Education Education: Bachelor’s degree or an equivalent combination of education and experience.
Experience: 4 years of hands-on experience in marketing and business development required.
Proven track record of growing a customer base within a service industry.
Exceptional written and verbal communication skills, with the ability to translate complex clinical information into clear, engaging content.
Strong organizational skills with the ability to manage multiple high-priority projects simultaneously.
Technological fluency and comfort with emerging tools, including AI and digital production technologies.
Desired Qualifications and Education Education: Master’s degree in Marketing, Communications, Business, or a related field.
Experience: 6–8+ years of hands-on experience in marketing and business development.
Healthcare Experience: Direct experience in healthcare or medical marketing.
Collaboration: Experience collaborating with creative agencies, media outlets, or referral-driven organizations.
Hiring Range - $64,900 - 84,850
Working Conditions Occasional evening or weekend work and local travel may be required for events.
Pushing/pulling/lifting up to 35 pounds.
Potential exposure to animal dander and/or zoonotic diseases.
Location: Veterinary Medical Center (0299) • Position Type: Regular • Scheduled Hours: 40 • Shift: First Shift
Final candidates are subject to successful completion of a background check. A drug screen or physical may be required during the post offer process.
The university is an equal opportunity employer, including veterans and disability.
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Key Responsibilities Strategic Planning: Partner with the Associate Director to develop and implement a cohesive VMC marketing and messaging strategy.
Referral Growth: Support the growth of the veterinarian referral base through targeted outreach, relationship-building initiatives, and the end-to-end management of Continuing Education (CE) events (coordination, promotion, and certification).
Content & Campaign Execution: Plan and execute multimedia marketing materials across digital, print, and social media platforms.
Stakeholder Collaboration: Work closely with VMC leadership, clinical faculty, the College of Veterinary Medicine (CVM) communications team, and external agency partners to align messaging.
Data Storytelling: Use analytics tools to measure campaign performance, extract actionable insights, and communicate results to stakeholders.
Innovation: Foster a culture of experimentation to ensure the VMC remains a leader in a competitive healthcare environment.
Minimum Qualifications and Education Education: Bachelor’s degree or an equivalent combination of education and experience.
Experience: 4 years of hands-on experience in marketing and business development required.
Proven track record of growing a customer base within a service industry.
Exceptional written and verbal communication skills, with the ability to translate complex clinical information into clear, engaging content.
Strong organizational skills with the ability to manage multiple high-priority projects simultaneously.
Technological fluency and comfort with emerging tools, including AI and digital production technologies.
Desired Qualifications and Education Education: Master’s degree in Marketing, Communications, Business, or a related field.
Experience: 6–8+ years of hands-on experience in marketing and business development.
Healthcare Experience: Direct experience in healthcare or medical marketing.
Collaboration: Experience collaborating with creative agencies, media outlets, or referral-driven organizations.
Hiring Range - $64,900 - 84,850
Working Conditions Occasional evening or weekend work and local travel may be required for events.
Pushing/pulling/lifting up to 35 pounds.
Potential exposure to animal dander and/or zoonotic diseases.
Location: Veterinary Medical Center (0299) • Position Type: Regular • Scheduled Hours: 40 • Shift: First Shift
Final candidates are subject to successful completion of a background check. A drug screen or physical may be required during the post offer process.
The university is an equal opportunity employer, including veterans and disability.
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