Lifecycle Marketing Manager (for JustAI customers)
JustAI, California, MO, United States
About the Role As a Lifecycle Marketing Strategist, you are the face of JustAI for our enterprise customers.
You will partner with leading companies to design and run lifecycle marketing strategies from the ground up, and show them how to scale it using AI decisioning.
In many ways, this role is like being a fractional lifecycle marketer across multiple enterprise companies. You’ll get exposure to different industries, user behaviors, and growth challenges, while being at the forefront of how lifecycle marketing is being redefined with AI.
You’ll sit at the intersection of strategy, execution, and customer success:
Acting as a trusted advisor to marketing leaders
Building lifecycle systems that drive real revenue outcomes
Translating customer needs into product and AI improvements
If you enjoy thinking like a marketer, operating like a builder, and pushing the boundaries of what’s possible with AI — this role is for you.
What You’ll Do 1. Own the Customer Relationship Be the primary point of contact for a portfolio of enterprise accounts
Build deep relationships with lifecycle, growth, and product teams
Act as a strategic partner, not just support
2. Design Lifecycle Strategy (0→1) Work with customers to define their lifecycle marketing strategy from scratch
Map user journeys across email, push, in-app, and more
Identify high-impact opportunities across activation, engagement, and retention
3. Run Lifecycle with AI Help customers translate strategy into AI-driven campaigns using JustAI
Push beyond “best practices” — experiment with personalization, sequencing, and decisioning at scale
Move customers from manual campaigns → always-on, self-optimizing systems
4. Drive Adoption, Retention, and Expansion Monitor performance and identify opportunities to improve outcomes
Proactively solve problems before they surface — across strategy, execution, or tooling
Expand usage across new use cases, teams, and channels
5. Close the Feedback Loop Dive into technical and usability challenges alongside customers
Bring structured insights back to product and engineering
Influence roadmap based on real customer needs
What Success Looks Like (First 90 Days) Day 0–30
Understand customer lifecycle strategies, current gaps, and goals
Shadow key accounts and start contributing to strategy discussions
Get hands-on with JustAI workflows and experimentation
Day 30–60
Own 1–2 accounts end-to-end
Design and launch lifecycle campaigns or experiments
Drive measurable improvements in engagement or conversion
Day 60–90
Become a trusted advisor to customers
Scale lifecycle systems across channels and use cases
Influence both customer strategy and internal product direction
About You Background 2–6 years in lifecycle marketing, growth, consulting, or customer success
Experience working with B2C products or high-scale user journeys
What You Can Do Design lifecycle journeys across email, push, in-app, etc.
Translate business goals into campaigns, experiments, and systems
Analyze performance and turn data into clear recommendations
Communicate complex ideas simply, to both marketers and technical teams
How You Think You’re a problem solver first, you don’t stop at surface-level answers
You’re AI-forward, excited to use new tools and rethink how marketing gets done
You naturally push boundaries, not satisfied with incremental improvements
You operate like a builder, proactive, resourceful, and action-oriented
You care about outcomes (revenue, engagement), not just activity
Why This Role is Different As a Lifecycle Marketing company, this role is pivotal in dogfooding the core product while providing other Lifecycle teams strategic support throughout.
This role is about:
Owning strategy, not just execution
Building lifecycle systems, not just campaigns
Driving revenue impact, not just adoption metrics
Reimagining lifecycle marketing with AI, not following playbooks
You’re not just helping customers use the product, you’re helping them push the limits of what lifecycle marketing can be.
#J-18808-Ljbffr
You will partner with leading companies to design and run lifecycle marketing strategies from the ground up, and show them how to scale it using AI decisioning.
In many ways, this role is like being a fractional lifecycle marketer across multiple enterprise companies. You’ll get exposure to different industries, user behaviors, and growth challenges, while being at the forefront of how lifecycle marketing is being redefined with AI.
You’ll sit at the intersection of strategy, execution, and customer success:
Acting as a trusted advisor to marketing leaders
Building lifecycle systems that drive real revenue outcomes
Translating customer needs into product and AI improvements
If you enjoy thinking like a marketer, operating like a builder, and pushing the boundaries of what’s possible with AI — this role is for you.
What You’ll Do 1. Own the Customer Relationship Be the primary point of contact for a portfolio of enterprise accounts
Build deep relationships with lifecycle, growth, and product teams
Act as a strategic partner, not just support
2. Design Lifecycle Strategy (0→1) Work with customers to define their lifecycle marketing strategy from scratch
Map user journeys across email, push, in-app, and more
Identify high-impact opportunities across activation, engagement, and retention
3. Run Lifecycle with AI Help customers translate strategy into AI-driven campaigns using JustAI
Push beyond “best practices” — experiment with personalization, sequencing, and decisioning at scale
Move customers from manual campaigns → always-on, self-optimizing systems
4. Drive Adoption, Retention, and Expansion Monitor performance and identify opportunities to improve outcomes
Proactively solve problems before they surface — across strategy, execution, or tooling
Expand usage across new use cases, teams, and channels
5. Close the Feedback Loop Dive into technical and usability challenges alongside customers
Bring structured insights back to product and engineering
Influence roadmap based on real customer needs
What Success Looks Like (First 90 Days) Day 0–30
Understand customer lifecycle strategies, current gaps, and goals
Shadow key accounts and start contributing to strategy discussions
Get hands-on with JustAI workflows and experimentation
Day 30–60
Own 1–2 accounts end-to-end
Design and launch lifecycle campaigns or experiments
Drive measurable improvements in engagement or conversion
Day 60–90
Become a trusted advisor to customers
Scale lifecycle systems across channels and use cases
Influence both customer strategy and internal product direction
About You Background 2–6 years in lifecycle marketing, growth, consulting, or customer success
Experience working with B2C products or high-scale user journeys
What You Can Do Design lifecycle journeys across email, push, in-app, etc.
Translate business goals into campaigns, experiments, and systems
Analyze performance and turn data into clear recommendations
Communicate complex ideas simply, to both marketers and technical teams
How You Think You’re a problem solver first, you don’t stop at surface-level answers
You’re AI-forward, excited to use new tools and rethink how marketing gets done
You naturally push boundaries, not satisfied with incremental improvements
You operate like a builder, proactive, resourceful, and action-oriented
You care about outcomes (revenue, engagement), not just activity
Why This Role is Different As a Lifecycle Marketing company, this role is pivotal in dogfooding the core product while providing other Lifecycle teams strategic support throughout.
This role is about:
Owning strategy, not just execution
Building lifecycle systems, not just campaigns
Driving revenue impact, not just adoption metrics
Reimagining lifecycle marketing with AI, not following playbooks
You’re not just helping customers use the product, you’re helping them push the limits of what lifecycle marketing can be.
#J-18808-Ljbffr