Lifecycle Marketing Manager (for JustAI customers)

About The Role
As a Lifecycle Marketing Strategist, you are the face of JustAI for our enterprise customers. You will partner with leading companies to design and run lifecycle marketing strategies from the ground up, and show them how to scale it using AI decisioning.

In many ways, this role is like being a fractional lifecycle marketer across multiple enterprise companies. You’ll get exposure to different industries, user behaviors, and growth challenges, while being at the forefront of how lifecycle marketing is being redefined with AI.

You’ll sit at the intersection of strategy, execution, and customer success:

Acting as a trusted advisor to marketing leaders

Building lifecycle systems that drive real revenue outcomes

Translating customer needs into product and AI improvements

If you enjoy thinking like a marketer, operating like a builder, and pushing the boundaries of what’s possible with AI — this role is for you.

What You’ll Do

Own the Customer Relationship

Be the primary point of contact for a portfolio of enterprise accounts

Build deep relationships with lifecycle, growth, and product teams

Act as a strategic partner, not just support

Design Lifecycle Strategy (0→1)

Work with customers to define their lifecycle marketing strategy from scratch

Map user journeys across email, push, in-app, and more

Identify high‑impact opportunities across activation, engagement, and retention

Run Lifecycle with AI

Help customers translate strategy into AI‑driven campaigns using JustAI

Push beyond “best practices” — experiment with personalization, sequencing, and decisioning at scale

Move customers from manual campaigns → always‑on, self‑optimizing systems

Drive Adoption, Retention, and Expansion

Monitor performance and identify opportunities to improve outcomes

Proactively solve problems before they surface — across strategy, execution, or tooling

Expand usage across new use cases, teams, and channels

Close the Feedback Loop

Dive into technical and usability challenges alongside customers

Bring structured insights back to product and engineering

Influence roadmap based on real customer needs

What Success Looks Like (First 90 Days)
Day 0–30

Understand customer lifecycle strategies, current gaps, and goals

Shadow key accounts and start contributing to strategy discussions

Get hands‑on with JustAI workflows and experimentation

Day 30–60

Own 1–2 accounts end‑to‑end

Design and launch lifecycle campaigns or experiments

Drive measurable improvements in engagement or conversion

Day 60–90

Become a trusted advisor to customers

Scale lifecycle systems across channels and use cases

Influence both customer strategy and internal product direction

About You
Background

2–6 years in lifecycle marketing, growth, consulting, or customer success

Experience working with B2C products or high‑scale user journeys

What You Can Do

Design lifecycle journeys across email, push, in‑app, etc.

Translate business goals into campaigns, experiments, and systems

Analyze performance and turn data into clear recommendations

Communicate complex ideas simply, to both marketers and technical teams

How You Think

You’re a problem solver first, you don’t stop at surface‑level answers

You’re AI‑forward, excited to use new tools and rethink how marketing gets done

You naturally push boundaries, not satisfied with incremental improvements

You operate like a builder, proactive, resourceful, and action‑oriented

You care about outcomes (revenue, engagement), not just activity

Why This Role is Different
As a Lifecycle Marketing company, this role is pivotal in dogfooding the core product while providing other Lifecycle teams strategic support throughout.

This Role Is About

Owning strategy, not just execution

Building lifecycle systems, not just campaigns

Driving revenue impact, not just adoption metrics

Reimagining lifecycle marketing with AI, not following playbooks

You’re not just helping customers use the product, you’re helping them push the limits of what lifecycle marketing can be.

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