Public Relations Specialist
Alliance Marketing Partners, Atlanta, GA, United States
We’re hiring a Public Relations Specialist in Atlanta (Buckhead area). This role is focused on driving local market PR strategy and execution for high-profile restaurant and retail brands—supporting everything from LTOs to grand openings and major campaign moments.
Key Responsibilities
Strategic Planning
Develop and execute PR strategies for LTOs, tentpole campaigns, holidays, and new store openings
Own timelines, media outreach plans, and local event coordination
Partner cross-functionally with marketing, operations, and store leadership
Identify trends to maximize launch impact
Media & Communications
Build and manage relationships with Atlanta, and regional media
Draft and distribute press releases, advisories, and campaign materials
Serve as the primary media contact for client's brands in Georgia, Tennessee and Alabama
Manage interviews, media inquiries, and press opportunities
Performance Measurement
Track and report campaign performance using PR tools
Use insights to optimize future campaigns
Qualifications
Bachelor’s degree in PR, Communications, Marketing, or related field
3+ years of post graduate PR experience (restaurant, retail)
Proven success securing coverage in the Atlanta market
Strong media relationships and communication skills
Ability to manage multiple priorities in a fast-paced environment
Experience with tools like Cision, Meltwater, or similar preferred
What We Offer
Competitive salary + benefits
Career growth in a fast-paced agency environment
Collaborative, team-oriented culture
Opportunity to directly impact brand growth and community engagement
#J-18808-Ljbffr
Key Responsibilities
Strategic Planning
Develop and execute PR strategies for LTOs, tentpole campaigns, holidays, and new store openings
Own timelines, media outreach plans, and local event coordination
Partner cross-functionally with marketing, operations, and store leadership
Identify trends to maximize launch impact
Media & Communications
Build and manage relationships with Atlanta, and regional media
Draft and distribute press releases, advisories, and campaign materials
Serve as the primary media contact for client's brands in Georgia, Tennessee and Alabama
Manage interviews, media inquiries, and press opportunities
Performance Measurement
Track and report campaign performance using PR tools
Use insights to optimize future campaigns
Qualifications
Bachelor’s degree in PR, Communications, Marketing, or related field
3+ years of post graduate PR experience (restaurant, retail)
Proven success securing coverage in the Atlanta market
Strong media relationships and communication skills
Ability to manage multiple priorities in a fast-paced environment
Experience with tools like Cision, Meltwater, or similar preferred
What We Offer
Competitive salary + benefits
Career growth in a fast-paced agency environment
Collaborative, team-oriented culture
Opportunity to directly impact brand growth and community engagement
#J-18808-Ljbffr