Growth Marketing Lead (Search/Social Advertising)
MindShift Digital, Las Vegas, NV, United States
MindShift Digital is a strategic marketing agency and consultancy helping established businesses in the $1M–$30M revenue range grow with precision. We're not a typical agency. We operate as an outsourced growth department for our clients, and everything we build is designed to perform.
We're looking for a Growth Marketing Lead (Search/Social Advertising) who owns outcomes from strategy through execution.
The Opportunity
Most paid media problems aren't bidding problems. They're structural, creative, or strategic. You know that instinctively.
In this role, you're not just advising on what should happen, you're the one making it happen. You'll own campaign strategy, architecture, setup, and ongoing management across our client portfolio.
You'll diagnose underperforming accounts, guide creative direction, and ensure every client engagement delivers measurable growth.
This is a hands‑on, high‑trust role with real ownership and room to grow into a senior leadership track as the team scales.
Who Will Thrive in This Role
You'll do your best work here if you're the kind of person who pulls up a struggling account and immediately starts forming hypotheses before the data finishes loading. You move between strategic thinking and hands‑on execution without losing a step. You hold yourself accountable to outcomes, not just activity. And you find it genuinely satisfying to take a broken campaign and make it perform.
What You'll Own
Campaign Strategy and Architecture: You design campaign structures for new client launches and major rebuilds, covering funnel alignment (TOF/MOF/BOF), audience segmentation, testing frameworks, budget allocation, and platform strategy across Google and Meta.
Day‑to‑Day Campaign Management: You own the hands‑on work: setup, monitoring, bid management, creative rotation, budget pacing, and ongoing optimizations across the client portfolio.
Performance Diagnosis: When campaigns underperform, you identify root cause and prescribe corrective action. Audience intent issues, creative fatigue, conversion tracking gaps, landing page friction, search query mismatches — you find it and fix it.
Creative Performance Guidance: You collaborate with the Content Strategist on hook strategy, messaging angles, creative testing, and fatigue signals. You don't produce assets, but your input shapes what gets made.
Account Audits: You conduct regular audits across active accounts, reviewing structure, search queries, targeting, conversion tracking, creative rotation, and budget efficiency.
Staying current: You stay relevant with Google Ads, Meta Ads, and LinkedIn Ads changes and surface opportunities before they become missed advantages.
What You Bring
6+ years managing Google Ads and Meta Ads campaigns, hands‑on
Proven experience diagnosing and turning around underperforming campaigns
Experience managing accounts with significant monthly ad spend across multiple clients
Fluency in GA4, Looker Studio, and HubSpot for performance analysis
Strong understanding of full‑funnel strategy, campaign architecture, and testing frameworks
Experience collaborating with creative teams on ad performance
Prior agency or multi‑client portfolio experience strongly preferred
Confident communicator, both internally and in client‑facing contexts
Who You Are
You act like a partner, not a technician. You take ownership of outcomes and it shows in how you approach problems. You're comfortable with autonomy and you deliver without being managed. You know the difference between a campaign that needs a tweak and one that needs to be rebuilt from the ground up.
What We Offer
A pivotal role in a growing agency and consultancy built on performance and results
A high‑trust, low‑ego culture where ownership is expected and recognized
Access to AI‑integrated tools and workflows
An opportunity for senior leadership role as the team grows
401K + employer match
Dental/Vision and other benefits
Annual week of rest (paid)
10 holidays + PTO
Full‑time role (not a contract or freelance position)
#J-18808-Ljbffr
We're looking for a Growth Marketing Lead (Search/Social Advertising) who owns outcomes from strategy through execution.
The Opportunity
Most paid media problems aren't bidding problems. They're structural, creative, or strategic. You know that instinctively.
In this role, you're not just advising on what should happen, you're the one making it happen. You'll own campaign strategy, architecture, setup, and ongoing management across our client portfolio.
You'll diagnose underperforming accounts, guide creative direction, and ensure every client engagement delivers measurable growth.
This is a hands‑on, high‑trust role with real ownership and room to grow into a senior leadership track as the team scales.
Who Will Thrive in This Role
You'll do your best work here if you're the kind of person who pulls up a struggling account and immediately starts forming hypotheses before the data finishes loading. You move between strategic thinking and hands‑on execution without losing a step. You hold yourself accountable to outcomes, not just activity. And you find it genuinely satisfying to take a broken campaign and make it perform.
What You'll Own
Campaign Strategy and Architecture: You design campaign structures for new client launches and major rebuilds, covering funnel alignment (TOF/MOF/BOF), audience segmentation, testing frameworks, budget allocation, and platform strategy across Google and Meta.
Day‑to‑Day Campaign Management: You own the hands‑on work: setup, monitoring, bid management, creative rotation, budget pacing, and ongoing optimizations across the client portfolio.
Performance Diagnosis: When campaigns underperform, you identify root cause and prescribe corrective action. Audience intent issues, creative fatigue, conversion tracking gaps, landing page friction, search query mismatches — you find it and fix it.
Creative Performance Guidance: You collaborate with the Content Strategist on hook strategy, messaging angles, creative testing, and fatigue signals. You don't produce assets, but your input shapes what gets made.
Account Audits: You conduct regular audits across active accounts, reviewing structure, search queries, targeting, conversion tracking, creative rotation, and budget efficiency.
Staying current: You stay relevant with Google Ads, Meta Ads, and LinkedIn Ads changes and surface opportunities before they become missed advantages.
What You Bring
6+ years managing Google Ads and Meta Ads campaigns, hands‑on
Proven experience diagnosing and turning around underperforming campaigns
Experience managing accounts with significant monthly ad spend across multiple clients
Fluency in GA4, Looker Studio, and HubSpot for performance analysis
Strong understanding of full‑funnel strategy, campaign architecture, and testing frameworks
Experience collaborating with creative teams on ad performance
Prior agency or multi‑client portfolio experience strongly preferred
Confident communicator, both internally and in client‑facing contexts
Who You Are
You act like a partner, not a technician. You take ownership of outcomes and it shows in how you approach problems. You're comfortable with autonomy and you deliver without being managed. You know the difference between a campaign that needs a tweak and one that needs to be rebuilt from the ground up.
What We Offer
A pivotal role in a growing agency and consultancy built on performance and results
A high‑trust, low‑ego culture where ownership is expected and recognized
Access to AI‑integrated tools and workflows
An opportunity for senior leadership role as the team grows
401K + employer match
Dental/Vision and other benefits
Annual week of rest (paid)
10 holidays + PTO
Full‑time role (not a contract or freelance position)
#J-18808-Ljbffr