Lifecycle Marketing Manager
Jobgether, New Bremen, OH, United States
Overview
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Lifecycle Marketing Manager in Germany.
This role offers a unique opportunity to take full ownership of the customer journey in a fast-growing, community-driven digital environment. You will play a critical part in shaping how users engage, convert, and return, directly influencing growth and revenue outcomes. Operating in an entrepreneurial setting, you’ll work hands-on to build, test, and optimize lifecycle strategies without layers of hierarchy. The position blends marketing, analytics, and storytelling, allowing you to connect user insights with impactful campaigns. You’ll collaborate closely with leadership while driving experimentation and measurable improvements across the funnel. If you enjoy autonomy, rapid iteration, and tangible impact, this role provides the platform to thrive.
Accountabilities
Own and optimize the full customer lifecycle, from initial signup through activation, retention, and advocacy
Build, launch, and continuously refine email marketing sequences across all funnel stages
Run ongoing A/B tests to improve activation rates, time-to-value, retention, and customer lifetime value
Identify drop-off points in the user journey and implement data-driven solutions to address them
Engage and nurture a vibrant community by surfacing stories and fostering meaningful interactions
Curate and produce high-quality newsletters to strengthen engagement and brand connection
Develop and maintain growth dashboards, delivering regular performance insights and actionable recommendations
Take responsibility for key revenue-driving metrics, including retention, session volume, and overall growth
Requirements
3–5+ years of experience in lifecycle, growth, or retention marketing, ideally within a startup or marketplace environment
Proven ability to execute hands-on marketing initiatives, with a strong bias toward action and experimentation
Solid analytical skills, including experience with reporting tools, dashboards, and performance tracking
Experience designing and optimizing email campaigns and customer journeys
Strong understanding of growth metrics such as activation, retention, LTV, and funnel optimization
Excellent written communication skills, with the ability to craft engaging content and narratives
Comfortable working in fast-paced, ambiguous environments with high ownership
Bonus: experience in e-commerce, digital education, or community-driven platforms
Benefits
Fully remote work setup with the flexibility to work from anywhere
High ownership role with direct impact on growth and business performance
Opportunity to work closely with experienced operators and leadership
Dynamic, fast-moving environment with room for experimentation and innovation
Long-term growth potential, including expansion into broader growth and acquisition responsibilities
Exposure to a global network of professionals and industry experts
#J-18808-Ljbffr
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Lifecycle Marketing Manager in Germany.
This role offers a unique opportunity to take full ownership of the customer journey in a fast-growing, community-driven digital environment. You will play a critical part in shaping how users engage, convert, and return, directly influencing growth and revenue outcomes. Operating in an entrepreneurial setting, you’ll work hands-on to build, test, and optimize lifecycle strategies without layers of hierarchy. The position blends marketing, analytics, and storytelling, allowing you to connect user insights with impactful campaigns. You’ll collaborate closely with leadership while driving experimentation and measurable improvements across the funnel. If you enjoy autonomy, rapid iteration, and tangible impact, this role provides the platform to thrive.
Accountabilities
Own and optimize the full customer lifecycle, from initial signup through activation, retention, and advocacy
Build, launch, and continuously refine email marketing sequences across all funnel stages
Run ongoing A/B tests to improve activation rates, time-to-value, retention, and customer lifetime value
Identify drop-off points in the user journey and implement data-driven solutions to address them
Engage and nurture a vibrant community by surfacing stories and fostering meaningful interactions
Curate and produce high-quality newsletters to strengthen engagement and brand connection
Develop and maintain growth dashboards, delivering regular performance insights and actionable recommendations
Take responsibility for key revenue-driving metrics, including retention, session volume, and overall growth
Requirements
3–5+ years of experience in lifecycle, growth, or retention marketing, ideally within a startup or marketplace environment
Proven ability to execute hands-on marketing initiatives, with a strong bias toward action and experimentation
Solid analytical skills, including experience with reporting tools, dashboards, and performance tracking
Experience designing and optimizing email campaigns and customer journeys
Strong understanding of growth metrics such as activation, retention, LTV, and funnel optimization
Excellent written communication skills, with the ability to craft engaging content and narratives
Comfortable working in fast-paced, ambiguous environments with high ownership
Bonus: experience in e-commerce, digital education, or community-driven platforms
Benefits
Fully remote work setup with the flexibility to work from anywhere
High ownership role with direct impact on growth and business performance
Opportunity to work closely with experienced operators and leadership
Dynamic, fast-moving environment with room for experimentation and innovation
Long-term growth potential, including expansion into broader growth and acquisition responsibilities
Exposure to a global network of professionals and industry experts
#J-18808-Ljbffr