Website Content Strategist- Children's Hospital of Richmond at VCU
Virginia Commonwealth University Health Systems, Richmond, VA, United States
Hybrid Work Schedule
The Website Content Strategist is responsible for managing web content strategy and content development for digital marketing efforts at Children\'s hospital of Richmond at VCU. Duties include writing website content, managing SEO/SEM, updating the website on a regular basis, analyzing data to drive performance, collaborating with digital partners and managing CHoR\'s overall online presence. The position will ultimately drive meaningful traffic and engagements on CHoR\'s website and digital properties. The successful candidate will be a strong writer with digital experience who can work effectively as a member of an integrated marketing team, collaborate with the VCU Health digital team and work closely with providers, clinicians and researchers across CHoR.
Essential Job Statements
Create website content to effectively market VCU Health services and providers.
Work with Web manager to optimize website performance and create larger more complex content and web pages or sections.
Utilize tools and digital analytics to monitor and improve website performance with SEO optimizations such as enhanced metadata, keyword research, improved internal linking, image size corrections, etc.
Organizes, plans, and schedules website content in support of marketing and cross department projects.
Contributes to new digital offerings, including tools, design changes, and content changes to increased lead generation opportunities.
Partners closely with internal and external digital partners, IT and VCU for the introduction and development of new vcuhealth.org initiatives.
Works with marketing, communications and public relations teams to develop and maintain websites (VCUHS, CHoR, Massey, etc.) and consistently updating web content for various partners.
Manages VCU Health provider and location data across platforms to be consistent and accurate on website, Google listings, VCU Wayfinding app, and other third-party sites.
Manages website projects independently.
Creates training materials and delivers training CMS users and other content contributors across the Health System.
Work/Population and Qualifications
Patient Population: N/A
Education and Licensing
Required Education: Bachelor\'s degree in related field such as communications, marketing, public relations, web administration, computer science/information systems, or business.
Licensing/ Certification Required: N/A
Minimum Qualifications
Experience: Minimum of three years of experience including knowledge of website structure, UX, web accessibility standards, industry trends and best practices for large-scale, high-traffic websites. Experience with CMS and SEO tools (e.g., SEMRush, Moz, Brightedge or similar). Proficiency with basic HTML/CSS in a CMS, image resizing, redirects, and metadata management. Strong project management, organizational skills, ability to work independently and handle multiple projects with deadlines. Experience collaborating with diverse teams (medical providers, administration, external vendors). Strong written and verbal communication. Experience with Google My Business to manage listings.
Experience Preferred: Measuring, analyzing, and optimizing website performance using analytics tools. Experience with TerminalFour or similar enterprise CMS. High standards for visual design, attention to detail, and accuracy. Analytical skills with GA4, heat mapping, etc. Experience with Google My Business (GMB) and online listing management.
Knowledge, Skills & Abilities: Basic UX and web programming/coding skills. Understanding of the role of design in the web user experience. Minimum three years of experience creating strategy and managing content for large-scale, high-traffic websites. Experience with CMS (preferably TerminalFour/T4) and basic HTML in a CMS; image resizing; project management; meeting deadlines; managing approvals; handling multiple projects. Proficiency with Google Workspace and Microsoft Office 365. Analytical skills and use of analytic tools (GA4, heat mapping, etc.). Knowledge of digital communications.
Working Conditions and Physical Requirements
Working Conditions: Periods of high stress and fluctuating workloads. General office environment. May have periods of constant interruptions.
Physical Requirements: Lifting/Carrying (0-50 lbs.), Push/Pull (0-50 lbs.). Work Position: Sitting, Walking, Standing.
Additional Physical Requirements/Hazards: Manual dexterity, finger dexterity, color vision, acuity far
ear. Hazards: N/A.
Mental/Sensory-Emotional: Strong recall, reasoning, problem solving, hearing, clear speech, legible writing, reading, logical thinking. Ability to work in a fast-paced environment, manage multiple priorities, and adapt to frequent change.
Equal Employment Opportunity : EEO Employer/Protected Veteran/41 CFR 60-1.4.
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The Website Content Strategist is responsible for managing web content strategy and content development for digital marketing efforts at Children\'s hospital of Richmond at VCU. Duties include writing website content, managing SEO/SEM, updating the website on a regular basis, analyzing data to drive performance, collaborating with digital partners and managing CHoR\'s overall online presence. The position will ultimately drive meaningful traffic and engagements on CHoR\'s website and digital properties. The successful candidate will be a strong writer with digital experience who can work effectively as a member of an integrated marketing team, collaborate with the VCU Health digital team and work closely with providers, clinicians and researchers across CHoR.
Essential Job Statements
Create website content to effectively market VCU Health services and providers.
Work with Web manager to optimize website performance and create larger more complex content and web pages or sections.
Utilize tools and digital analytics to monitor and improve website performance with SEO optimizations such as enhanced metadata, keyword research, improved internal linking, image size corrections, etc.
Organizes, plans, and schedules website content in support of marketing and cross department projects.
Contributes to new digital offerings, including tools, design changes, and content changes to increased lead generation opportunities.
Partners closely with internal and external digital partners, IT and VCU for the introduction and development of new vcuhealth.org initiatives.
Works with marketing, communications and public relations teams to develop and maintain websites (VCUHS, CHoR, Massey, etc.) and consistently updating web content for various partners.
Manages VCU Health provider and location data across platforms to be consistent and accurate on website, Google listings, VCU Wayfinding app, and other third-party sites.
Manages website projects independently.
Creates training materials and delivers training CMS users and other content contributors across the Health System.
Work/Population and Qualifications
Patient Population: N/A
Education and Licensing
Required Education: Bachelor\'s degree in related field such as communications, marketing, public relations, web administration, computer science/information systems, or business.
Licensing/ Certification Required: N/A
Minimum Qualifications
Experience: Minimum of three years of experience including knowledge of website structure, UX, web accessibility standards, industry trends and best practices for large-scale, high-traffic websites. Experience with CMS and SEO tools (e.g., SEMRush, Moz, Brightedge or similar). Proficiency with basic HTML/CSS in a CMS, image resizing, redirects, and metadata management. Strong project management, organizational skills, ability to work independently and handle multiple projects with deadlines. Experience collaborating with diverse teams (medical providers, administration, external vendors). Strong written and verbal communication. Experience with Google My Business to manage listings.
Experience Preferred: Measuring, analyzing, and optimizing website performance using analytics tools. Experience with TerminalFour or similar enterprise CMS. High standards for visual design, attention to detail, and accuracy. Analytical skills with GA4, heat mapping, etc. Experience with Google My Business (GMB) and online listing management.
Knowledge, Skills & Abilities: Basic UX and web programming/coding skills. Understanding of the role of design in the web user experience. Minimum three years of experience creating strategy and managing content for large-scale, high-traffic websites. Experience with CMS (preferably TerminalFour/T4) and basic HTML in a CMS; image resizing; project management; meeting deadlines; managing approvals; handling multiple projects. Proficiency with Google Workspace and Microsoft Office 365. Analytical skills and use of analytic tools (GA4, heat mapping, etc.). Knowledge of digital communications.
Working Conditions and Physical Requirements
Working Conditions: Periods of high stress and fluctuating workloads. General office environment. May have periods of constant interruptions.
Physical Requirements: Lifting/Carrying (0-50 lbs.), Push/Pull (0-50 lbs.). Work Position: Sitting, Walking, Standing.
Additional Physical Requirements/Hazards: Manual dexterity, finger dexterity, color vision, acuity far
ear. Hazards: N/A.
Mental/Sensory-Emotional: Strong recall, reasoning, problem solving, hearing, clear speech, legible writing, reading, logical thinking. Ability to work in a fast-paced environment, manage multiple priorities, and adapt to frequent change.
Equal Employment Opportunity : EEO Employer/Protected Veteran/41 CFR 60-1.4.
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