DIGITAL MARKETING ASSISTANT

Overall Responsibility
Develops, writes, publishes digital marketing materials across all digital channels. Works on and sends periodic Email newsletter content. Creates, captures, and publishes engaging content to web and social platforms. Performs product photography for web.

Department: Web/Marketing, Reports To: Marketing Manager

Physical Requirements
Sitting, standing, bending, lifting

Key Job Duties

Creating compelling and innovative visual marketing materials and posted social campaigns with the goal of engaging BMW owners and enthusiasts, acquiring new and repeat customers, and increasing sales volume and expressing BimmerWorld’s marketing and advertising objectives.

Includes digital campaigns, print advertising, apparel, and other visual media.

Coordinating with the Sales, Purchasing, and Web departments to ensure each email piece aligns with the approval and input of relevant departments.

Making merchandising imagery to convey calls to action and promotional goals. Each promotion should have a “set” of standard web‑ready merchandising graphics.

Decisions and advice to uphold and increase BimmerWorld’s established high‑value brand image.

Maintains proper brand voice/messaging across all social and marketing platforms.

Managing Email Campaigns sent to BimmerWorld‑owned email lists.

Sending semi‑monthly / weekly direct email campaigns reflecting the company’s promoted Monthly offers, specials, and latest newsworthy items.

Maintaining circulation, scheduling, and distribution of these emailed campaigns.

Working to improve list management, and expansion into more targeted audiences within our existing mailing list (currently many tens of thousands of recipients).

Ability to capture content (photo/video) at BimmerWorld HQ for social/marketing use.

Self‑driven to seek out media and content ideas.

Formulate a media plan, story‑board, shot list, etc. for content capture and seeing it through to completion and a deliverable finished product.

Work directly with the Marketing Manager for input on art direction for specific projects as needed.

Marketing Assistance for BimmerWorld’s sister companies: Lifeline USA & Powerflex USA.

Establish new initiatives and provide support towards expanding brand awareness and sales for both North American‑Exclusive product lines.

Product photography to help populate the BimmerWorld website and keep up to date with the latest images.

Collaborates marketing efforts with associated vendors (print/online).

Maintains regular and prompt attendance.

Perform other duties as assigned.

Educational Requirements

High school diploma or equivalent

Required Skills And Experience

Professional phone/internet etiquette

Professional & creative writing

Advanced problem‑solving skills

Knowledge and enthusiasm for the industry

Familiar with industry and trends

Ability to meet goals and deadlines

Proficiency with Adobe Creative Suite for photo/video editing

Knowledge and experience with using a DSLR camera for photo and video

Desired Qualities And Attributes

Excellent oral and communication skills

Strong writing skills

Strong organizational skills

Proficient typing and computer skills

People skills

Professionalism

General technical understanding

Self‑motivated

Team player

BimmerWorld is an equal opportunity employer.

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