Mediabistro logo
job logo

VP, Ad Sales Strategy

fox com, Los Angeles, CA, United States


OVERVIEW OF THE COMPANY Fox Corporation

Under the FOX banner, we produce and distribute content through some of the world’s leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking.

JOB DESCRIPTION The FOX direct-to-consumer (DTC) platform is a new, forward-looking initiative within Tubi Media Group that brings FOX’s unparalleled content portfolio—news, sports, and entertainment—directly to consumers via an innovative subscription streaming service.

Driven by a highly experienced leadership team with extensive backgrounds at the intersections of media, technology, streaming, and content—and built with the full support of Fox Corporation—this venture combines entrepreneurial energy with deep media expertise.

Our vision is to create a unified, modern viewing experience that puts the consumer first—seamlessly integrating live and on-demand content across platforms.

At the intersection of cutting‑edge technology and trusted storytelling, this is an opportunity to shape the future of streaming at one of the most pivotal moments in media. We’re assembling a world‑class team to deliver on that vision—and we’re just getting started.

ABOUT THE ROLE We are seeking a strategic and commercially minded leader to define and scale the advertising business for FOX One’s streaming platform. This role will sit at the intersection of sales, product, and ad tech, and will define and drive the monetization strategy around Fox One. You will play a critical role in shaping the go‑to‑market approach, influencing product development, and driving revenue growth by translating FOX One’s premium content, audience, and data capabilities into a differentiated advertising offering.

A SNAPSHOT OF YOUR RESPONSIBILITIES

Develop and lead advertising and sponsorship strategy across FOX One’s streaming environment

Lead revenue strategy as well as key revenue partnerships and advertising sponsorships for FOX One’s ad business, with direct accountability for achieving commercial targets

Define solutions and go‑to‑market frameworks around Fox One opportunities; shape compelling sales narratives that position FOX One’s content, audience, and data as a differentiated market offering

Define pricing and packaging strategy in collaboration with Fox Ad Sales

Serve as the senior commercial lead interfacing with FOX One product, Fox Ad Sales, Research and AdRise ad tech teams, setting roadmap priorities across ad formats, targeting, measurement, and programmatic infrastructure

Establish and lead FOX One’s first‑party data priorities and audience strategy; define measurement and attribution frameworks in partnership with revenue operations, research, data science, and third‑party providers

Partner closely with FOX ad sales leadership (serving as Subject Matter Expert around Fox One) in key client and agency engagements, including upfronts and complex deal negotiations

Translate client, agency, and market intelligence into actionable product and go‑to‑market strategies

Define KPIs and executive reporting frameworks; deliver actionable performance insights to senior leadership

Evaluate and guide adoption of emerging ad tech trends in partnership with ad solutions teams (e.g., clean rooms, alternative IDs, shoppable/interactive formats, AI‑driven personalization) to maintain competitive advantage

WHAT YOU WILL NEED

10+ years of experience across advertising sales, ad operations, ad tech, or media strategy in digital/streaming environments

Deep CTV/AVOD expertise, including hands‑on experience with programmatic deal structures (SSP/DSP, PMP, programmatic guaranteed), direct IO, and advanced TV buying

Proven track record of driving ad revenue growth for a streaming or digital media platform

Strong product sensibility, with experience partnering closely with engineering and product teams to shape roadmaps

Fluency in financial modeling, revenue forecasting, and data‑driven decision‑making

Exceptional communication skills, with the ability to translate complex data and product capabilities into clear, compelling narratives

High emotional intelligence and ability to lead through influence across cross‑functional stakeholders including sales, product, technology, research, and finance

NICE TO HAVE, BUT NOT A DEALBREAKER

Experience at a major media company, streaming platform, or ad tech company (e.g., Hulu, Peacock, Roku, FreeWheel, The Trade Desk)

Familiarity with FOX’s content portfolio and the sports, news, and entertainment advertising landscape

Experience with upfront and scatter market dynamics in a converged linear and streaming environment

Exposure to first‑party data platforms, clean room technologies, and identity and measurement solutions

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $247,000.00-345,000.00 annually. This role is also eligible for various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.

#J-18808-Ljbffr