Director of Content & Brand
GitGuardian, New York, NY, United States
About your team and your mission
This is a newly created role, previously held by the CMO, which means you’ll be building and scaling the function with a high degree of ownership. You’ll be responsible for written content, SEO/AEO, video and podcast content, press relations, community and social media management and Web.
You’ll work cross-functionally with Design, Product, Sales, and the broader Marketing team to ensure our brand and content are consistent, technically credible, and deeply resonant with our developer and security practitioner audience.
Brand Strategy & Vision
Own and evolve
GitGuardian’s brand strategy, ensuring consistency, technical credibility, and differentiation in the cybersecurity market
Challenge and pressure-test the brand vision
and messaging with the CMO, bringing fresh market perspective and competitive intelligence
Define and maintain GitGuardian’s brand guidelines , tone of voice, and visual identity standards across all channels and formats
Content Strategy & Production
Lead the full‑funnel content strategy
across all formats: long‑form articles, whitepapers, research reports, blogs, videos, and social content
Build and manage a network of external authors and subject matter experts
to scale content production without sacrificing technical depth and quality
Collaborate closely with Product, Sales, and the CMO
to ensure content is accurate, timely, business‑relevant, and strategically aligned with pipeline goals
Press & Media Relations
Manage the relationship with PR agencies
to drive earned media coverage in top‑tier cybersecurity, tech, and business outlets
Build and maintain strong media relationships , position GitGuardian executives as credible voices in the cybersecurity industry
Monitor and grow share of voice
across key media channels, tracking mentions volume, sentiment, and quality of coverage
SEO/AEO
Define the SEO and AEO (Answer Engine Optimization) strategy
and oversee its execution through the Content & SEO/AEO Manager and external agencies
Team Leadership & Operations
Manage and develop the team
Orchestrate internal resources, external authors, and agencies
to deliver high‑quality output at scale while maintaining editorial standards
Define and manage the content and PR budgets
Define processes, editorial calendars, and workflows
to ensure consistent and predictable content output
About you If you think you match at least 70% of these criteria, please apply!
Here’s what we consider essential for success in this role:
6+ years of experience in Brand and/or Content Marketing (B2B)
Background in the cybersecurity industry to understand the market, the buyers, and the technical landscape
Proven experience managing a team of 5 or more, as well as external partners & PR agencies
Strong editorial judgment: you can shape complex technical topics into compelling narratives
Demonstrated ability to build and execute a full‑funnel content strategy across multiple formats (long‑form, whitepapers, reports, video, blog)
High agency and hands‑on mindset: you’re comfortable rolling up your sleeves while also thinking strategically and challenging leadership
The following skills would strengthen your application but aren’t required:
Experience in an adjacent industry with a technical brand DNA: AI, DevOps, developer tooling, or cloud infrastructure
Familiarity with developer‑first communities, open‑source ecosystems, or DevSecOps workflows
Prior experience as a brand or content lead at a company with a developer or security practitioner audience
The interview process At GitGuardian, we are committed to building a diverse, equitable and inclusive workforce.
We will ask for your gender identity on the application page to help us understand the diversity of our applicant pool and to track our progress in attracting and hiring a diverse workforce. The information is optional and will not be disclosed to the hiring manager or the interview team and will not be considered in the hiring process. We appreciate your willingness to share this with us so that we can continue to improve our diversity, equity and inclusion efforts.
1. First Screening Video Call
– To discover your professional project and evaluate if there could be a mutual match.
2. Interview with the CMO
– To know more about yourself and your achievements, and present to you the team.
3. Technical test / Business case
– To evaluate your skills for the position and project yourself into the role.
4.1 Final interview with an Executive Manager
– To detail our company’s vision and ambitions for the next couple of years.
4.2 References check
– You can start thinking about two contacts who can attest to your previous or current professional experiences. These contacts should be as recent as possible, and we will call them at the end of the process.
Benefits
25 days of PTO (employees are strongly encouraged to use all of it!)
8 public holidays
Health, Dental & Vision insurance (80% coverage), for individuals and their families
Short term & long term disability insurance (100% paid)
Travel policy including to our annual off‑sites
Up to $300 towards your home office set‑up
Monthly remote work stipend of up to $70
Complimentary access to Talk Space
Referral bonus of $4000 for any new Guardians we might hire thanks to you
Pre‑tax commuter plan access
401(k) with Slavic
Becoming an early joiner of GitGuardian US team, with many opportunities for career development in the long term
Working on a meaningful product; we’ve already helped more than 400k developers across the globe
Trust & autonomy on your perimeter with a very transparent internal communication and a strong impact on the company development
#J-18808-Ljbffr
You’ll work cross-functionally with Design, Product, Sales, and the broader Marketing team to ensure our brand and content are consistent, technically credible, and deeply resonant with our developer and security practitioner audience.
Brand Strategy & Vision
Own and evolve
GitGuardian’s brand strategy, ensuring consistency, technical credibility, and differentiation in the cybersecurity market
Challenge and pressure-test the brand vision
and messaging with the CMO, bringing fresh market perspective and competitive intelligence
Define and maintain GitGuardian’s brand guidelines , tone of voice, and visual identity standards across all channels and formats
Content Strategy & Production
Lead the full‑funnel content strategy
across all formats: long‑form articles, whitepapers, research reports, blogs, videos, and social content
Build and manage a network of external authors and subject matter experts
to scale content production without sacrificing technical depth and quality
Collaborate closely with Product, Sales, and the CMO
to ensure content is accurate, timely, business‑relevant, and strategically aligned with pipeline goals
Press & Media Relations
Manage the relationship with PR agencies
to drive earned media coverage in top‑tier cybersecurity, tech, and business outlets
Build and maintain strong media relationships , position GitGuardian executives as credible voices in the cybersecurity industry
Monitor and grow share of voice
across key media channels, tracking mentions volume, sentiment, and quality of coverage
SEO/AEO
Define the SEO and AEO (Answer Engine Optimization) strategy
and oversee its execution through the Content & SEO/AEO Manager and external agencies
Team Leadership & Operations
Manage and develop the team
Orchestrate internal resources, external authors, and agencies
to deliver high‑quality output at scale while maintaining editorial standards
Define and manage the content and PR budgets
Define processes, editorial calendars, and workflows
to ensure consistent and predictable content output
About you If you think you match at least 70% of these criteria, please apply!
Here’s what we consider essential for success in this role:
6+ years of experience in Brand and/or Content Marketing (B2B)
Background in the cybersecurity industry to understand the market, the buyers, and the technical landscape
Proven experience managing a team of 5 or more, as well as external partners & PR agencies
Strong editorial judgment: you can shape complex technical topics into compelling narratives
Demonstrated ability to build and execute a full‑funnel content strategy across multiple formats (long‑form, whitepapers, reports, video, blog)
High agency and hands‑on mindset: you’re comfortable rolling up your sleeves while also thinking strategically and challenging leadership
The following skills would strengthen your application but aren’t required:
Experience in an adjacent industry with a technical brand DNA: AI, DevOps, developer tooling, or cloud infrastructure
Familiarity with developer‑first communities, open‑source ecosystems, or DevSecOps workflows
Prior experience as a brand or content lead at a company with a developer or security practitioner audience
The interview process At GitGuardian, we are committed to building a diverse, equitable and inclusive workforce.
We will ask for your gender identity on the application page to help us understand the diversity of our applicant pool and to track our progress in attracting and hiring a diverse workforce. The information is optional and will not be disclosed to the hiring manager or the interview team and will not be considered in the hiring process. We appreciate your willingness to share this with us so that we can continue to improve our diversity, equity and inclusion efforts.
1. First Screening Video Call
– To discover your professional project and evaluate if there could be a mutual match.
2. Interview with the CMO
– To know more about yourself and your achievements, and present to you the team.
3. Technical test / Business case
– To evaluate your skills for the position and project yourself into the role.
4.1 Final interview with an Executive Manager
– To detail our company’s vision and ambitions for the next couple of years.
4.2 References check
– You can start thinking about two contacts who can attest to your previous or current professional experiences. These contacts should be as recent as possible, and we will call them at the end of the process.
Benefits
25 days of PTO (employees are strongly encouraged to use all of it!)
8 public holidays
Health, Dental & Vision insurance (80% coverage), for individuals and their families
Short term & long term disability insurance (100% paid)
Travel policy including to our annual off‑sites
Up to $300 towards your home office set‑up
Monthly remote work stipend of up to $70
Complimentary access to Talk Space
Referral bonus of $4000 for any new Guardians we might hire thanks to you
Pre‑tax commuter plan access
401(k) with Slavic
Becoming an early joiner of GitGuardian US team, with many opportunities for career development in the long term
Working on a meaningful product; we’ve already helped more than 400k developers across the globe
Trust & autonomy on your perimeter with a very transparent internal communication and a strong impact on the company development
#J-18808-Ljbffr