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Account Manager, Affiliate/Influencer Marketing (Crypto) Job at Acceleration Par

Acceleration Partners, New York, NY, United States


THE ROLE: Account Manager, Affiliate/Influencer Marketing (Crypto)

As the partner marketing landscape continues to evolve, various channels and tactics are coming together in exciting ways, and Acceleration Partners is leading the charge. We are seeking an Affiliate/Influencer Marketing Manager to provide premium quality service to diverse brands eager to develop affiliate/influencer programs at scale within their affiliate channels. This person will be directly responsible for managing the client relationship, as well as owning the development and execution of influencer program strategy with the team. Ownership of program strategy includes but is not limited to designing influencer recruitment strategies, content strategies, communication strategies, incentive strategies and optimization strategies focused on the monetization of content across social media. Strategies are expected to be customized to each client’s unique goals and objectives.

The successful candidate will have strong experience in the development and end‑to‑end management of KPI‑driven Influencer marketing campaigns for consumer products and/or service companies. They will be skilled at analyzing program data and spotting performance trends to continuously refine their strategic approach and scale outcomes. They will be well‑versed in negotiating media packages with influencers and contracting longer‑term agreements. They will have working knowledge of the overall partner marketing landscape, including affiliate, and the ability to both develop comprehensive strategies as well as lead a team to capably execute. They will have knowledge in the crypto or finance space. They will also be a self‑starter that can confidently plug in to any challenging situation with ease and can balance competing priorities well.

Top 5 Job Responsibilities

PROGRAM STRATEGY & EXECUTION – Manages successful influencer programs by developing custom strategies and tactical plans for achieving client’s goals and objectives. Keeps a close pulse on program performance, budget spend, and goals/budget pacing in real time to ensure program stays on‑track to meet key objectives and spend targets. Proactively presents strategic recommendations to course‑correct performance and/or spend to ensure client goals are met. Consistently demonstrates intellectual curiosity, challenging the status quo, regularly pitching new, or out of box opportunities. Maintains a close pulse on relevant influencer industry trends and applies to strategy to optimize success where possible.

CLIENT SERVICE & COMMUNICATION - Consistently provides superior client service, acts as a point of contact, and escalates issues or key risks as appropriate. Works with teams to ensure client develops trust in AP by delivering client outputs and communications in the AP way. Develops and nurtures excellent relationships, reflected in very high client satisfaction and retention rates, and an average 8.5 client rating.

REPORTING & ANALYSIS – Uses data strategically and nimbly; all analysis or data shared to clients is consistently accurate and precise. Consistently draws relevant and accurate conclusions using data to identify trends, analyze program outcomes, and provide client insights and recommendations to reach or exceed goals. Performs robust analysis of influencer program performance using multiple data points to present data‑driven recommendations to clients. Well‑versed at conducting analysis across upper‑funnel social analytics (i.e., impressions, engagement rate, CPM, etc.) and mid‑to‑lower funnel metrics (i.e., CTR, CVR, Revenue, ROI, etc.) to present a full‑funnel view of program outcomes and value derived from partnerships. Able to educate clients across all these areas as well, if needed.

INFLUENCER PARTNERSHIP OPTIMIZATION – Designs influencer recruitment strategies, communication strategies, content strategies, incentive strategies and optimization strategies aimed at fostering long‑term partnerships with the right creators/audiences and enabling them to drive lower‑funnel value for clients (i.e., site traffic, revenue, ROI). Negotiates longer‑term media packages with creators and manages fixed fee‑based investments on behalf of clients when necessary. Equipped to field client questions and concerns regarding alignment of influencer partnerships, influencer strategy, the monetization of content, and the expected return on investments. Trains, coaches, and develops influencers as needed by providing education on the affiliate landscape and best practices for optimizing their success not only within the scope of a particular campaign, but within the larger scope of the affiliate channel.

PORTFOLIO MANAGEMENT - Manages multiple influencer marketing programs with solid organizational skills and the ability to focus on and prioritize tasks based on client objectives. Has full grasp of each client’s scope of work, delivering what is due under terms, and strategically pushing back when required. Maintains ability to identify new opportunities to drive client success while conjunctively identifying possible goal misalignments, getting to the root of an issue, and proactively bringing solutions to resolve.

What Success Looks Like
BY 2 MONTHS… the Affiliate/Influencer Marketing Manager has a clear understanding of each client’s goals and objectives, their target market, and the unique strategic approach to each of their influencer programs. The Affiliate/Influencer Marketing Manager has formed strong relationships with client contacts and established themselves as the main point of contract, leading routine calls and taking ownership of client deliverables and oversight of program operations and strategy execution. The Affiliate/Influencer Marketing Manager is becoming familiar with AP’s tools and solutions, and the wider affiliate landscape, and is growing knowledgeable of affiliate tactics and methodologies that are applicable to the strategic approach and design of their owned influencer programs. 70% of the Affiliate/Influencer Marketing Manager’s actions are being conducted independently; the Affiliate/Influencer Marketing Manager is escalating challenges/issues/risks to account teams for guidance and approval when needed and proactively flagging when additional support/training is needed.

BY 4 MONTHS… the Affiliate/Influencer Marketing Manager is taking ownership of managing a portfolio of clients with little guidance from their Account Director; 90% of actions are being conducted independently. The Affiliate/Influencer Marketing Manager is fully capable of bringing a solutions‑oriented approach to proactively address challenging client or team situations, but continues to escalate key risks where appropriate. Client data is regularly being analyzed and used strategically to optimize program outcomes. Client accounts are being handled effectively and strategically, without dropping any balls, and clients are aware of and pleased with this outcome. Clients are being serviced profitably with AP targets, client KPI’s are being met, and an average 8.5 client rating is being upheld across campaigns.

You Are Great For This Role If You
QUALITIES OF THE IDEAL CANDIDATE

Experience working in the crypto or financial vertical is required, or a strong personal interest alongside affiliate/influencer industry experience

Big picture, strategic innovative thinker with a strong go to market growth mentality

Strong with data analysis, is easily able to pinpoint issues and opportunities within a data set

Ensures that partner strategies and tactics have measurable results

Translates data and insights into actionable next steps for clients

Possesses superior written and verbal communication skills

Has incredible attention to detail and is capable of prioritizing competing objectives and managing time with skill.

Has confidence, poise, and eloquence in client meetings and difficult situations

Possesses mature and measured judgment, and the ability to solve problems on their own with minimal supervision

Displays accountability, consistently meeting deadlines and following through on commitments

Exhilarated by managing change and comfortable with ambiguity and moving targets

Thrives in a fast paced, high performing environment and enjoys bringing order to chaos

Likes to share and collaborate with peers in a remote environment

Passionate about the digital marketing industry and how influencer relates to the greater digital landscape

Hears and incorporates feedback from other team members, clients and partners

Minimum Qualifications & Skills

4+ years' experience in KOL or affiliate/influencer marketing in crypto/finance, or 4+ years' experience in KOL or affiliate/influencer marketing with a strong interest in the crypto/finance space

Strong understanding of how influencer and affiliate marketing can work together, with creativity and persistence to pursue unconventional partnerships

Solid understanding of omni‑channel and digital marketing, with a track record of successfully running influencer campaigns for consumer products and/or services companies

Advanced Excel capabilities and comfortable with formatting, formulas, customizing reports, etc.

Excellent at communicating, presenting and pitching and receiving approval from clients on new influencer campaigns

Working knowledge of attribution in digital marketing

Tools (CreatorIQ, Grin, Izea, etc.) experience preferred, not required

Knowledge of Affiliate Networks or SaaS platforms (Impact, ShareASale, Commission Junction, etc.) experience preferred, not required

Bachelor’s degree or equivalent work experience

Ability to travel up to 15%

Ap Perks & Benefits - What We Offer

100% remote work for everyone

Group medical, dental, and vision coverage insurance (with opt‑out benefits)

401K with matching

Open Paid Time Off

Summer & Holiday Wellness Breaks in July and December

Volunteer and Birthday Time Off

Focus Fridays

Paid Parental Leave Benefits

Wellness, Technology & Education Allowances

Paid sabbatical leaves, donation matching, and more!!

Target Salary is $70,000 – $85,000 depending on location and experience.

Benefits may vary based on employment status or country location.

Acceleration Partners is committed to a diverse workforce and we are an equal opportunity employer. We evaluate applicants regardless of an individual’s age, race, color, gender, religion, national origin, sexual orientation, disability, or veteran status.

GLSDR

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In Summary: The successful candidate will have strong experience in the development and end‑to‑end management of KPI‑driven Influencer marketing campaigns for consumer products and/or service companies . They will be skilled at analyzing program data and spotting performance trends to continuously refine their strategic approach and scale outcomes .

En Español: EL ROLE: Gerente de Cuentas, Marketing Afiliado/Influyente (Cripto) A medida que el panorama del marketing de socios continúa evolucionando, varios canales y tácticas se unen en formas emocionantes, y Acceleration Partners lidera la carga. Buscamos a un gerente de marketing de afiliados / Influencer para proporcionar servicios de alta calidad a diversas marcas ansiosas por desarrollar programas de afiliación / influencers a gran escala dentro de sus canales affiliados. Esta persona será directamente responsable de gestionar la relación con los clientes, así como poseer el desarrollo y ejecución de estrategias de programa de influencia con el equipo. La propiedad de estrategia de programa incluye pero no está limitada al diseño de estratégias de reclutamiento de influyentes, estrategios de contenido, estrategías de comunicación, estratégicas de incentivo y estrategas de optimización enfocadas en la monetización de contenidos a través de las redes sociales. Estas estrategies están adaptadas a los objetivos de gestión de datos a largo plazo y cada uno de ellos tendrá una experiencia y tendencias sólidas en el proceso de negociación de productos de mercadotecimiento de los clientes. Tendrán un conocimiento práctico del panorama general de marketing de socios, incluida la afiliación, y la capacidad tanto para desarrollar estrategias integrales como para liderar a un equipo para ejecutar con habilidad. tendrán conocimientos en el espacio criptográfico o financiero. También serán una empresa autónoma que puede conectarse con confianza a cualquier situación desafiante con facilidad y equilibrar bien las prioridades competitivas. Desarrolla y fomenta excelentes relaciones, que se reflejan en las altas tasas de satisfacción y retención del cliente, y una calificación media de clientes 8.5. REPORTING & ANALYSIS utiliza los datos estratégicamente y ágilmente; todo el análisis o los datos compartidos con los clientes son consistentemente precisos y exactos. Extrae conclusiones relevantes y precisas utilizando constantemente datos para identificar tendencias, analizar los resultados del programa y proporcionar información y recomendaciones al cliente para alcanzar o superar objetivos. Realiza un sólido análisis del programa de influencers mediante múltiples puntos de datos para presentar recomendaciones basadas en datos a los clientes. Equipado para responder a las preguntas y inquietudes de los clientes sobre la alineación de asociaciones con influencers, estrategia de influencer, monetización del contenido y el retorno esperado de las inversiones. Trena, entrena y desarrolla influenciadores según sea necesario proporcionando educación en el panorama de afiliados y mejores prácticas para optimizar su éxito no solo dentro del alcance de una campaña particular, sino también dentro del amplio ámbito del canal de afiliación. PORTFOLIO MANAGEMENT - Gerenciamiento de múltiples programas de marketing de influyentes con sólidas habilidades organizativas y la capacidad de centrarse y priorizar tareas basadas en objetivos del cliente. Tiene un conocimiento completo del alcance del trabajo de cada cliente, entregando lo que se debe bajo términos y empujando estratégicamente hacia atrás cuando es necesario. Mantiene la habilidad de identificar nuevas oportunidades para impulsar el éxito mientras identifica de manera conjugativa, obtener la raíz de un problema y ejecutar un contrato. El Gerente de Marketing Affiliado/Influencer se está familiarizando con las herramientas y soluciones de APs, así como con el panorama más amplio de los afiliados, y está creciendo en conocimiento de las tácticas e metodologías de afiliación que son aplicables al enfoque estratégico y diseño de sus propios programas de influencers. Los clientes están siendo atendidos de manera rentable con objetivos AP, los KPI del cliente se cumplen y una calificación media de 8.5 clientes está siendo mantenida a lo largo de las campañas. Usted es grande para este papel si usted tiene cualidades del candidato ideal Se requiere experiencia trabajando en la criptomoneda o vertical financiera, o un fuerte interés personal junto con el negocio de afiliados/influenciadores Experiencia general, pensador innovador estratégico con una sólida mentalidad de crecimiento del mercado Excel Fuerte con análisis de datos, puede identificar fácilmente problemas y oportunidades dentro de un conjunto de datos Asegura que las estrategias y calificaciones de los socios tengan resultados mensurables Transla información e ideas sobre los clientes en pasos accionables Si posee habilidades de comunicación escrita y verbal superiores Tiene una atención increíble al detalle persistente y es capaz de priorizar objetivos y tiempo rápido con los socios aficionados Habilidad para gestionar campañes de marketing avanzadas, tener conocimientos y competencias de gestión de productos y servicios de comercialización asociados Otras capacidades: Capacitación y capacidad de manejo y desarrollo de empresas de negocios de alta calidad (conformaciones digitales) Conocer y conocer mejor su entorno de forma más adecuada a través de la criptotecnología, crear y mejorar sus conocimientos personalizadas y desarrollando nuevas tecnologías de mercadotecnia, así como compartir experiencias y condiciones de trabajo con otras compañías de marketing y relaciones con otros equipos de marketing, Técnicas y sistemas de gestión y asesornos de marketing (comunicaciones y diseño), GOL+K y conocimiento, etc.)