Director, Social & Influencer
HumanN, West Lake Hills, TX, United States
Humann is growing, and we’re seeking a builder‑minded, creatively driven Director, Social & Influencer to stand up and scale our organic social and creator ecosystem. In this role, you’ll build the strategy, systems, and day‑to‑day execution of Humann’s social and influencer programs—from content development and creator partnerships to community engagement, testing, and optimization. You’ll operate at the intersection of brand, culture, and performance—working closely with Brand, Growth, PR, and Commercial teams to turn audience insights into repeatable programs, authentic creator relationships, and social content that drives meaningful impact.
Responsibilities
Program Strategy & Vision
Define Humann's organic social and influencer strategy across all relevant platforms (Instagram, TikTok, YouTube Shorts, Facebook, and emerging channels)
Establish a content philosophy and brand voice that resonates with our audience working closely with the brand team to establish foundations such as tone of voice, creator profiles, and brief templates
Build the roadmap for how social and influencer connect to broader marketing goals and business outcomes
Influencer & Creator Program
Build and manage Humann's influencer program from the ground up including strategy, creator sourcing, outreach, contracting, gifting, content approval, and performance tracking
Develop and scale an ambassador/affiliate network of micro and mid-tier creators in the health, fitness, wellness, and longevity space
Manage and allocate influencer budgets across initiatives balancing brand‑building and performance goals
Establish systems and tooling (CRM, tracking, reporting) to manage a high volume of relationships efficiently
Content & Community
Oversee the organic content calendar, ensuring a consistent and compelling cadence across platforms
Partner with internal creatives and external agency partners to develop original short‑form video, editorial, and UGC‑driven content
Own community management standards defining how Humann engages with its audience and pulling insights from social listening
Repurpose and amplify creator content across owned channels to maximize reach and authenticity
Team Building & Leadership
Build and develop the social and influencer team beneath you as the program scales including direct reports, an internship program, and agency partners
Establish processes, workflows, and briefs that allow a small team to operate efficiently and produce at a high level
Serve as a collaborative partner to brand, paid media, PR, and commercial team
Analytics & Performance
Define the KPI’s setting benchmarks and goals based on industry standards
Report on program performance regularly and use data to continuously iterate and improve
Stay ahead of platform trends, algorithm changes, and creator landscape shifts
Required Skills & Qualifications
7+ years of experience in social media and/or influencer marketing with experience spent in health, wellness, CPG, or a category with a passionate consumer community preferred
Demonstrated experience building a program or function from scratch with scalable systems, processes, and playbooks
Equal parts strategist and operator comfortable with BOTH owning the vision and executing the playbook as the program scales
Deep knowledge of the influencer landscape and experience finding the right creators, structuring partnerships, and measuring meaningful results
Strong instincts for short‑form video content and what works natively on TikTok, IG Reels, and YouTube Shorts
Familiarity with social and influencer platforms and reporting tools (e.g., Sprout, CreatorCore, GRIN, etc)
Clear, compelling communicator with strong cross‑functional skills and ability to connect with a wide range of audiences from executives to creators
Experience managing and developing high‑performing teams
A disrupter mentality thriving in whitespace
Benefits
Health/Dental/Vision/Life Insurance
401k Retirement Plan with company match
Paid parental leave
Quarterly stipend for our supplements
Unlimited PTO
Hybrid/remote working model
Humann is proud to be an Equal Employment Opportunity and Affimanative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
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Responsibilities
Program Strategy & Vision
Define Humann's organic social and influencer strategy across all relevant platforms (Instagram, TikTok, YouTube Shorts, Facebook, and emerging channels)
Establish a content philosophy and brand voice that resonates with our audience working closely with the brand team to establish foundations such as tone of voice, creator profiles, and brief templates
Build the roadmap for how social and influencer connect to broader marketing goals and business outcomes
Influencer & Creator Program
Build and manage Humann's influencer program from the ground up including strategy, creator sourcing, outreach, contracting, gifting, content approval, and performance tracking
Develop and scale an ambassador/affiliate network of micro and mid-tier creators in the health, fitness, wellness, and longevity space
Manage and allocate influencer budgets across initiatives balancing brand‑building and performance goals
Establish systems and tooling (CRM, tracking, reporting) to manage a high volume of relationships efficiently
Content & Community
Oversee the organic content calendar, ensuring a consistent and compelling cadence across platforms
Partner with internal creatives and external agency partners to develop original short‑form video, editorial, and UGC‑driven content
Own community management standards defining how Humann engages with its audience and pulling insights from social listening
Repurpose and amplify creator content across owned channels to maximize reach and authenticity
Team Building & Leadership
Build and develop the social and influencer team beneath you as the program scales including direct reports, an internship program, and agency partners
Establish processes, workflows, and briefs that allow a small team to operate efficiently and produce at a high level
Serve as a collaborative partner to brand, paid media, PR, and commercial team
Analytics & Performance
Define the KPI’s setting benchmarks and goals based on industry standards
Report on program performance regularly and use data to continuously iterate and improve
Stay ahead of platform trends, algorithm changes, and creator landscape shifts
Required Skills & Qualifications
7+ years of experience in social media and/or influencer marketing with experience spent in health, wellness, CPG, or a category with a passionate consumer community preferred
Demonstrated experience building a program or function from scratch with scalable systems, processes, and playbooks
Equal parts strategist and operator comfortable with BOTH owning the vision and executing the playbook as the program scales
Deep knowledge of the influencer landscape and experience finding the right creators, structuring partnerships, and measuring meaningful results
Strong instincts for short‑form video content and what works natively on TikTok, IG Reels, and YouTube Shorts
Familiarity with social and influencer platforms and reporting tools (e.g., Sprout, CreatorCore, GRIN, etc)
Clear, compelling communicator with strong cross‑functional skills and ability to connect with a wide range of audiences from executives to creators
Experience managing and developing high‑performing teams
A disrupter mentality thriving in whitespace
Benefits
Health/Dental/Vision/Life Insurance
401k Retirement Plan with company match
Paid parental leave
Quarterly stipend for our supplements
Unlimited PTO
Hybrid/remote working model
Humann is proud to be an Equal Employment Opportunity and Affimanative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
#J-18808-Ljbffr