Senior Data Strategist
The Ogilvy Group, Miami, FL, United States
What You’ll Do
Lead projects focused on audience insights, competitive analysis, and trend reporting to ground strategies in factual understanding.
Collaborate closely with the Strategy and Social Strategy teams to develop specific measurement frameworks and KPIs for campaigns and ongoing social presence, translating business goals into trackable metrics.
Responsible for measurement strategy and oversight across multiple channels including digital, social, and CRM — applying various tools in the toolset (test and learn agendas, etc.) to ensure there is alignment on program KPI’s, that all relevant tracking is working correctly and there is a realistic optimization approach.
Develop and present campaign and ongoing performance reports and dashboards, highlighting key insights and recommending data-driven optimizations for content and engagement strategies.
Build audience profiles based on various syndicated and proprietary tools (GWI, MRI/Simmons, etc.).
Suggest new/innovative techniques for gaining insights and validating campaign performance when relevant (brand studies, custom research, etc.).
Pro-actively engage with other departments to ensure the understanding of the DAVID data strategy offering, spot new opportunities and ensure insights are put into action.
What You’ll Need
Ability to synthesize large amounts of information/data and translate into an easily understood story with clear and relevant takeaways, with an understanding of the important balance between art and science.
Collaborate with team members across departments, demonstrating a keen understanding of the broader business ambition and strategic approach
arrative.
Have a passion for understanding data, formulating and testing hypotheses, and creating and improving processes.
Must have experience with: data strategy, hands‑on experience in quantitative data analysis, creative problem solving, the ability to develop/analyze business cases and excellent oral and written communication skills.
Familiarity with syndicated research sources (e.g., GWI, MRI/Simmons, SensorTower) and social listening tools (e.g., Brandwatch, Netbase, Quid).
This is a client facing role and candidates must be comfortable in this environment.
Leverage your capacity to identify business opportunities above and beyond the original task which will translate into you being seen as strategically valuable to the business.
How We’ll Support You
DAVID celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the DAVID network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.
Equal Opportunity Employer
Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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Lead projects focused on audience insights, competitive analysis, and trend reporting to ground strategies in factual understanding.
Collaborate closely with the Strategy and Social Strategy teams to develop specific measurement frameworks and KPIs for campaigns and ongoing social presence, translating business goals into trackable metrics.
Responsible for measurement strategy and oversight across multiple channels including digital, social, and CRM — applying various tools in the toolset (test and learn agendas, etc.) to ensure there is alignment on program KPI’s, that all relevant tracking is working correctly and there is a realistic optimization approach.
Develop and present campaign and ongoing performance reports and dashboards, highlighting key insights and recommending data-driven optimizations for content and engagement strategies.
Build audience profiles based on various syndicated and proprietary tools (GWI, MRI/Simmons, etc.).
Suggest new/innovative techniques for gaining insights and validating campaign performance when relevant (brand studies, custom research, etc.).
Pro-actively engage with other departments to ensure the understanding of the DAVID data strategy offering, spot new opportunities and ensure insights are put into action.
What You’ll Need
Ability to synthesize large amounts of information/data and translate into an easily understood story with clear and relevant takeaways, with an understanding of the important balance between art and science.
Collaborate with team members across departments, demonstrating a keen understanding of the broader business ambition and strategic approach
arrative.
Have a passion for understanding data, formulating and testing hypotheses, and creating and improving processes.
Must have experience with: data strategy, hands‑on experience in quantitative data analysis, creative problem solving, the ability to develop/analyze business cases and excellent oral and written communication skills.
Familiarity with syndicated research sources (e.g., GWI, MRI/Simmons, SensorTower) and social listening tools (e.g., Brandwatch, Netbase, Quid).
This is a client facing role and candidates must be comfortable in this environment.
Leverage your capacity to identify business opportunities above and beyond the original task which will translate into you being seen as strategically valuable to the business.
How We’ll Support You
DAVID celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the DAVID network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.
Equal Opportunity Employer
Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
#J-18808-Ljbffr