Business Development Manager - Sports Marketing
Keywords Studios, Los Angeles, CA, United States
Business Development Manager
Keywords Studios is seeking a results-driven Business Development Manager to accelerate the growth of our Engage service line across North America. Reporting to the Head of BD, you will be responsible for identifying, prospecting, and closing high-value creative and marketing partnerships with major Sports clients, including professional leagues, franchises, sports broadcasters, and global athletic brands. The ideal candidate possesses a deep network within the Sports industry and an expert ability to articulate our "Engage" value proposition: delivering world-class creative marketing, social strategy, and fan engagement solutions through our integrated global network of specialized agencies. Key Responsibilities Revenue Generation: Drive new business growth by identifying and securing multi-service creative and marketing contracts within the Sports sector. Strategic Prospecting: Build and maintain a robust pipeline of Tier-1 clients, focusing on marketing and digital / social directors within major sports leagues (e.g., NFL, NBA, MLB, MLS), international federations, athletes and sports-centric streaming platforms. Solution Selling: Articulate the full suite of "Engage" servicesincluding Creative Production (hype reels, broadcast graphics, digital content), Social & Influencer Marketing, PR & Outreach, and Strategy & Insight. Pitch Leadership: Lead the end-to-end sales process, from initial outreach and chemistry meetings to complex RFP responses and final contract negotiations. Integrated Collaboration: Work closely with our internal network of specialized service providers to craft bespoke, integrated solutions for global sports brands and organizations. Market Intelligence: Stay ahead of industry trends in digital sports marketing, fan monetization, and athlete-led content to position Keywords as an innovative, essential partner. CRM Management: Maintain meticulous records of sales activity and forecasting within Salesforce to ensure transparency across the global BD team.
Keywords Studios is seeking a results-driven Business Development Manager to accelerate the growth of our Engage service line across North America. Reporting to the Head of BD, you will be responsible for identifying, prospecting, and closing high-value creative and marketing partnerships with major Sports clients, including professional leagues, franchises, sports broadcasters, and global athletic brands. The ideal candidate possesses a deep network within the Sports industry and an expert ability to articulate our "Engage" value proposition: delivering world-class creative marketing, social strategy, and fan engagement solutions through our integrated global network of specialized agencies. Key Responsibilities Revenue Generation: Drive new business growth by identifying and securing multi-service creative and marketing contracts within the Sports sector. Strategic Prospecting: Build and maintain a robust pipeline of Tier-1 clients, focusing on marketing and digital / social directors within major sports leagues (e.g., NFL, NBA, MLB, MLS), international federations, athletes and sports-centric streaming platforms. Solution Selling: Articulate the full suite of "Engage" servicesincluding Creative Production (hype reels, broadcast graphics, digital content), Social & Influencer Marketing, PR & Outreach, and Strategy & Insight. Pitch Leadership: Lead the end-to-end sales process, from initial outreach and chemistry meetings to complex RFP responses and final contract negotiations. Integrated Collaboration: Work closely with our internal network of specialized service providers to craft bespoke, integrated solutions for global sports brands and organizations. Market Intelligence: Stay ahead of industry trends in digital sports marketing, fan monetization, and athlete-led content to position Keywords as an innovative, essential partner. CRM Management: Maintain meticulous records of sales activity and forecasting within Salesforce to ensure transparency across the global BD team.