Senior Performance Manager
Bionic Services Ltd, Port Chester, NY, United States
About the Role
Senior Performance Manager responsible for the execution, optimisation, and performance of the company’s paid marketing channels.
What you’ll be doing
Own the strategy and performance of paid acquisition channels.
Manage campaigns across platforms such as Google Ads and Microsoft Ads.
Identify opportunities to scale profitable acquisition while maintaining efficiency.
Oversee campaign structure, targeting, bidding strategies, and budget allocation.
Continuously optimise campaigns to improve conversion rates and acquisition costs.
Implement testing frameworks across ads, targeting, and bidding strategies.
Manage and allocate paid media budgets effectively.
Ensure strong return on marketing investment.
Identify opportunities to increase efficiency and scale successful campaigns.
Manage and mentor PPC executives.
Ensure campaigns are delivered effectively and performance targets are met.
Support team development and capability building.
Deliver clear reporting on paid marketing performance.
Translate campaign data into actionable optimisation opportunities.
Work with the Growth & Strategy Lead to identify strategic growth opportunities.
Work with the SEO & CRM Manager to align acquisition and retention strategies.
Collaborate with the UX Lead to support landing page testing and conversion optimisation.
Support implementation of wider growth initiatives.
Required skills & experience
Proven experience in paid acquisition / performance marketing.
Strong expertise in Google Ads and Microsoft Ads.
Experience managing paid marketing budgets at scale.
Strong analytical mindset with experience in GA4 or similar analytics tools.
Experience managing or mentoring junior team members.
Ability to translate performance data into optimisation actions.
Benefits
Private healthcare cover
Employee Assistance Programme, including a virtual GP service, priority physio, and talking therapies
Eyecare scheme
25 days annual leave plus UK bank holidays, increasing with tenure
1 paid family/religious day of leave per year following successful probation period
1 paid charity volunteering day per year
Option to buy/sell up to an additional 3 days leave per year
Enhanced maternity, paternity, or shared parental leave
2 days off for your wedding upon joining, and up to 5 days after 2 years of service
Flexible working options and a hybrid work approach
Auto-enrolled salary sacrifice pension scheme
Life assurance
Season ticket Loans, salary advances & loans to buy/rent a home – based on tenure
Cycle to work scheme
Highflyers incentive, VIP experience for high performers across Bionic group to celebrate success
Company summer & Christmas party celebrations, business and local zone yearly & annual awards and recognition
Long service awards
#J-18808-Ljbffr
Senior Performance Manager responsible for the execution, optimisation, and performance of the company’s paid marketing channels.
What you’ll be doing
Own the strategy and performance of paid acquisition channels.
Manage campaigns across platforms such as Google Ads and Microsoft Ads.
Identify opportunities to scale profitable acquisition while maintaining efficiency.
Oversee campaign structure, targeting, bidding strategies, and budget allocation.
Continuously optimise campaigns to improve conversion rates and acquisition costs.
Implement testing frameworks across ads, targeting, and bidding strategies.
Manage and allocate paid media budgets effectively.
Ensure strong return on marketing investment.
Identify opportunities to increase efficiency and scale successful campaigns.
Manage and mentor PPC executives.
Ensure campaigns are delivered effectively and performance targets are met.
Support team development and capability building.
Deliver clear reporting on paid marketing performance.
Translate campaign data into actionable optimisation opportunities.
Work with the Growth & Strategy Lead to identify strategic growth opportunities.
Work with the SEO & CRM Manager to align acquisition and retention strategies.
Collaborate with the UX Lead to support landing page testing and conversion optimisation.
Support implementation of wider growth initiatives.
Required skills & experience
Proven experience in paid acquisition / performance marketing.
Strong expertise in Google Ads and Microsoft Ads.
Experience managing paid marketing budgets at scale.
Strong analytical mindset with experience in GA4 or similar analytics tools.
Experience managing or mentoring junior team members.
Ability to translate performance data into optimisation actions.
Benefits
Private healthcare cover
Employee Assistance Programme, including a virtual GP service, priority physio, and talking therapies
Eyecare scheme
25 days annual leave plus UK bank holidays, increasing with tenure
1 paid family/religious day of leave per year following successful probation period
1 paid charity volunteering day per year
Option to buy/sell up to an additional 3 days leave per year
Enhanced maternity, paternity, or shared parental leave
2 days off for your wedding upon joining, and up to 5 days after 2 years of service
Flexible working options and a hybrid work approach
Auto-enrolled salary sacrifice pension scheme
Life assurance
Season ticket Loans, salary advances & loans to buy/rent a home – based on tenure
Cycle to work scheme
Highflyers incentive, VIP experience for high performers across Bionic group to celebrate success
Company summer & Christmas party celebrations, business and local zone yearly & annual awards and recognition
Long service awards
#J-18808-Ljbffr