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Social Media Strategist

Insight Global, New York, NY, United States


Social Media Contractor Duration:

12-month contract (4/30/2026 – 4/30/2027)

Pay Rate:

$20-23/hr

Location:

Onsite – NYC

Schedule:

40 hrs/week, standard business hours with occasional nights/weekends

Job Description:

Insight Global is seeking a

Marketing – Social Media Contractor I

for a top media and entertainment client. This individual will support a portfolio of well-known food, home, and lifestyle brands by creating and optimizing social content that drives audience growth and engagement. The ideal candidate is a creative, detail-oriented social media enthusiast who thrives in fast-paced environments, understands platform trends, and is excited to bring compelling content to life across TikTok, YouTube, and other major social channels.

Must-Haves:

Bachelor’s degree

Professional social media experience

Deep knowledge of major social platforms (TikTok, YouTube, Instagram, Facebook, X, Pinterest)

Highly organized with exceptional attention to detail

Strong writing, verbal, and presentation skills

Experience managing multiple projects simultaneously

Passion for social media, pop culture, food, home, and lifestyle content

Legal right to work in the United States

Plusses:

Photo and video editing experience

Familiarity with Adobe Photoshop and Premiere

Experience using social and web analytics tools (Tubular, Facebook Creator Studio, Twitter Analytics, etc.)

Experience working with media brands or entertainment content

Comfort capturing live or native social footage

Day-to-Day:

Grow and engage social media communities across Food Network, HGTV, and Magnolia platforms

Support day-to-day operations of Food Network’s YouTube channel (video ingestion, optimization, organization)

Create and publish engaging TikTok content aligned with platform trends

Schedule social posts with strong attention to detail

Write compelling, on-brand social copy across platforms

Source and repost content from influencers and fans

Monitor, moderate, and respond to social conversations

Share community insights and flag risks or opportunities

Review video content with a performance-focused mindset

Track emerging social trends, creators, and new platform features

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