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Marketing Analyst

Net Impact, Quincy, MA, United States


Category/Area of Expertise:

Data-Science & Analytics

Job Requisition:

493892

Address:

USA-MA-Quincy-1385 Hancock Street

Store Code:

Data Science (5157873)

Primary Purpose
The

Marketing Analyst

supports data preparation, analysis, and reporting activities while developing foundational skills in analytics and data visualization. This role supports essential analytical activities and helps ensure accurate, high quality data insights for stakeholders.

Our flexible/hybrid work schedule includes 3 in-person days at one of our core locations and 2 remote days. Our core office locations include Chicago, IL and Quincy, MA.

Applicants must be currently authorized to work in the United States on a full-time basis.

Duties & Responsibilities

Collaborate with the marketing team to improve ROI via optimizations, test & learn strategies and measurement frameworks

Complete complex analytics projects for the banner Digital Analytics teams and other banner business partners -- this includes Data Science, Product, and Marketing

Provide business partners with insights and recommendations based upon analytics results

Participate in maintenance and improvement of customer databases by sharing data QC responsibilities and providing reporting and data feed support to the customer database vendor

Develop self-service analytical tools when appropriate

Educate ADUSA analytical communities and other end users about the self-service tools developed by Digital Analytics

The person in this position should be proficient in:

Analytical tools such as DCM, Google Analytics, Looker Studio, BigQuery, Power Bi, Tableau etc.

Methods/Knowledge such as multi-touch attribution, test-control/experimental design, regression (Inc. multivariate), data modeling techniques, cluster and time series, etc.

Qualifications

Bachelor's degree in Statistics, Mathematics, Economics, Marketing, or similar

2-4 years of experience in an analytics role or a Master's Degree

Google Analytics or Adobe

Looker Studio or PowerBI

BigQuery

Statistics (regression, cluster analysis, time series)

Preferred Qualifications

Master's Degree preferred

Marketing testing experience (conducting, analyzing, etc)

Ad agency background

Familiar with marketing models

Attentive to detail and effective manager of time

Salary Range: $72,880 - $109,320

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