Associate Marketing Manager - DTC
New Balance Athletics, Inc., Boston, MA, United States
Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
JOB MISSION:
The Associate Marketing Manager - DTC plays a key role in powering North America's DirecttoConsumer email and SMS programs, bringing campaigns to life with precision, creativity, and flawless execution. You'll own endtoend builds, drive rigorous quality assurance, and ensure every launch lands on time and on brand. This role thrives on organization, sharp project management, and the ability to juggle multiple priorities without missing a beat. Working closely with crossfunctional partners, you'll help deliver standout customer experiences and highimpact communications that fuel both business growth and brand loyalty. MAJOR ACCOUNTABILITIES:
Execute endtoend email and SMS campaigns, including accurate builds, thorough QA, rendering validation, and ontime deployment Own channel build execution (templates, modules, dynamic content, personalization) and ensure SMS messages meet bestpractice standards for formatting, tone, and customer experience Maintain and enforce email/SMS quality, accessibility, compliance, and governance standards, including consent, preference management, and unsubscribe/optout functionality Manage segmentation and targeting across eCommerce and retail, ensuring accurate audiences and alignment with engagement, consent, and business goals Coordinate crossfunctionally to keep campaigns on track, provide clear status updates, identify risks, and manage multiple concurrent projects in a fastpaced environment REQUIREMENTS FOR SUCCESS:
Bachelor's degree in Business, Marketing, Communications, or related field, with 3-5 years of email/CRM marketing experience (SMS a plus) Proficiency with enterprise ESPs, basic HTML/SQL, and strong QA skills across devices and inboxes Solid grasp of email/SMS best practices, including deliverability, segmentation, compliance, accessibility, and responsive design Strong project management abilities using tools like JIRA or Asana; able to manage multiple priorities Advanced Excel/PowerPoint skills; detailoriented, analytical, and effective at documenting scalable processes Excellent communicator and crossfunctional collaborator with a proactive, problemsolving mindset Boston, MA Headquarters - (NB) Only Pay Range: $82,000.00 - $105,800.00 - $129,600.00 Annual (actual base pay varying based upon, but not limited to, relevant experience, time in role, internal equity, geographic location, and more.) Regular Associate Benefits
New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks such as online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs. You will also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacation, 12 holidays and generous parental leave. Flexible Work Schedule
Our North American hybrid model encourages rich in-person experiences while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Offices are fully open, and amenities are available across our North American office locations. The hybrid model includes “Work from Anywhere” for four weeks per calendar year. Equal Opportunity Employer
New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.
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The Associate Marketing Manager - DTC plays a key role in powering North America's DirecttoConsumer email and SMS programs, bringing campaigns to life with precision, creativity, and flawless execution. You'll own endtoend builds, drive rigorous quality assurance, and ensure every launch lands on time and on brand. This role thrives on organization, sharp project management, and the ability to juggle multiple priorities without missing a beat. Working closely with crossfunctional partners, you'll help deliver standout customer experiences and highimpact communications that fuel both business growth and brand loyalty. MAJOR ACCOUNTABILITIES:
Execute endtoend email and SMS campaigns, including accurate builds, thorough QA, rendering validation, and ontime deployment Own channel build execution (templates, modules, dynamic content, personalization) and ensure SMS messages meet bestpractice standards for formatting, tone, and customer experience Maintain and enforce email/SMS quality, accessibility, compliance, and governance standards, including consent, preference management, and unsubscribe/optout functionality Manage segmentation and targeting across eCommerce and retail, ensuring accurate audiences and alignment with engagement, consent, and business goals Coordinate crossfunctionally to keep campaigns on track, provide clear status updates, identify risks, and manage multiple concurrent projects in a fastpaced environment REQUIREMENTS FOR SUCCESS:
Bachelor's degree in Business, Marketing, Communications, or related field, with 3-5 years of email/CRM marketing experience (SMS a plus) Proficiency with enterprise ESPs, basic HTML/SQL, and strong QA skills across devices and inboxes Solid grasp of email/SMS best practices, including deliverability, segmentation, compliance, accessibility, and responsive design Strong project management abilities using tools like JIRA or Asana; able to manage multiple priorities Advanced Excel/PowerPoint skills; detailoriented, analytical, and effective at documenting scalable processes Excellent communicator and crossfunctional collaborator with a proactive, problemsolving mindset Boston, MA Headquarters - (NB) Only Pay Range: $82,000.00 - $105,800.00 - $129,600.00 Annual (actual base pay varying based upon, but not limited to, relevant experience, time in role, internal equity, geographic location, and more.) Regular Associate Benefits
New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks such as online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs. You will also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacation, 12 holidays and generous parental leave. Flexible Work Schedule
Our North American hybrid model encourages rich in-person experiences while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Offices are fully open, and amenities are available across our North American office locations. The hybrid model includes “Work from Anywhere” for four weeks per calendar year. Equal Opportunity Employer
New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.
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