Marketing Data Analyst - Shelton, CT
Hubbell Incorporated, Sunnyside Trailer Park, CT, United States
Job Overview
The Marketing Data Analyst is responsible for driving the accuracy, quality, and strategic use of product and marketing data across the organization. This role partners closely and coordinates with Marketing Operations, Product Marketing, Enterprise Marketing, and other operational teams to develop processes, optimize data flows, enhance digital product representation, and support marketing communications. The ideal candidate brings strong analytical skills, expertise in data extraction, manipulation, and evaluation, and the ability to translate data insights into actionable business improvements.
A Day In The Life Key Responsibilities Product Marketing Data Coordination
Develop and maintain business processes for marketing data development.
Develop and implement enterprise strategies for digital marketing to achieve the evolving corporate vision.
Coordinate expanding requirements within the Marketing Data Development (MDD) process.
Oversee resources responsible for data population, quality control, and accuracy, including direct responsibility for enhancing data health.
Define and structure the role of marketing data within the product line addition and product launch processes.
Marketing Data Analysis
Benchmark internal and external data sources to support targeted data delivery (Hubbell, Partners, Competitors), identifying data gaps, opportunities, improvements, and tactical actions.
Analyze channel partner data to identify influence points, enhance collaboration, and improve business processes.
Serve as an expert in data extraction from internal systems (STEP/PIM) and external partner portals, recommending enhancements that support sales growth.
Identify root causes of data issues and develop corrective strategies and longterm, sustainable solutions.
Establish key performance measures to evaluate and guide data management activities.
Marketing Data Enhancement & Optimization
Conduct analytical reviews to strengthen marketing content, digital assets, and product data quality.
Develop solutions that improve the creation, management, and governance of product attributes.
Enhance product representation across all channels (OHW, eStore, Channel Partners, STEP, IDEA).
Support the development of tactics aimed at product promotion, digital visibility, and sales enablement.
Marketing Data Product Development
Lead spec sheet development, updates, and execution across product lines.
Coordinate pricing alignment with business partners and the eStore to ensure accuracy and consistency.
Coordinate process for development of 3D digital marketing assets.
Marketing Communication Support
Act as the business owner for marketing development fund program (co-op) and coordinate future transitions of elements to shared services.
Administer Marketing Licensed Services/Applications including contracts, purchase requests, invoices, and claims.
Provide marketing communication support by preparing content for shared services and business web sites with enterprise marketing.
Key CrossFunctional Partnerships
Director, Marketing - Operations, Digital, eCommerce
Directors of Product Marketing
Product Managers
Hubbell Enterprise Marketing
Material Master Data Administration
Training & Development Skills
Business fundamentals
Product Information Management (PIM) Systems
Understanding of product information management platforms
Data analysis tools & techniques; Advanced Excel; PowerBI basics
Product knowledge; digital product content & asset management
What will help you thrive in this role? Qualifications
Bachelor's Degree in Marketing, Business, or relevant field of study
3-5+ years of experience in marketing, product information management (PIM), digital marketing, product marketing, data analytics or related fields.
Proven experience working with product data ecosystems, including data governance, data quality, and data enrichment processes.
Hands-on experience with PIM/MDM systems such as STEP, Salsify, or similar platforms (STEP experience strongly preferred).
Experience extracting, transforming, and analyzing data from both internal systems (PIM, ERP, product databases) and external partner portals.
Background collaborating with crossfunctional partners such as Product Marketing, eCommerce, Enterprise Marketing, and Master Data teams.
Proven experience with Microsoft Suite of Products.
Hubbell Incorporated, its subsidiaries and affiliates, is an EO Employer AA: M/F/Veteran/Disability. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender identity or any other protected class.
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A Day In The Life Key Responsibilities Product Marketing Data Coordination
Develop and maintain business processes for marketing data development.
Develop and implement enterprise strategies for digital marketing to achieve the evolving corporate vision.
Coordinate expanding requirements within the Marketing Data Development (MDD) process.
Oversee resources responsible for data population, quality control, and accuracy, including direct responsibility for enhancing data health.
Define and structure the role of marketing data within the product line addition and product launch processes.
Marketing Data Analysis
Benchmark internal and external data sources to support targeted data delivery (Hubbell, Partners, Competitors), identifying data gaps, opportunities, improvements, and tactical actions.
Analyze channel partner data to identify influence points, enhance collaboration, and improve business processes.
Serve as an expert in data extraction from internal systems (STEP/PIM) and external partner portals, recommending enhancements that support sales growth.
Identify root causes of data issues and develop corrective strategies and longterm, sustainable solutions.
Establish key performance measures to evaluate and guide data management activities.
Marketing Data Enhancement & Optimization
Conduct analytical reviews to strengthen marketing content, digital assets, and product data quality.
Develop solutions that improve the creation, management, and governance of product attributes.
Enhance product representation across all channels (OHW, eStore, Channel Partners, STEP, IDEA).
Support the development of tactics aimed at product promotion, digital visibility, and sales enablement.
Marketing Data Product Development
Lead spec sheet development, updates, and execution across product lines.
Coordinate pricing alignment with business partners and the eStore to ensure accuracy and consistency.
Coordinate process for development of 3D digital marketing assets.
Marketing Communication Support
Act as the business owner for marketing development fund program (co-op) and coordinate future transitions of elements to shared services.
Administer Marketing Licensed Services/Applications including contracts, purchase requests, invoices, and claims.
Provide marketing communication support by preparing content for shared services and business web sites with enterprise marketing.
Key CrossFunctional Partnerships
Director, Marketing - Operations, Digital, eCommerce
Directors of Product Marketing
Product Managers
Hubbell Enterprise Marketing
Material Master Data Administration
Training & Development Skills
Business fundamentals
Product Information Management (PIM) Systems
Understanding of product information management platforms
Data analysis tools & techniques; Advanced Excel; PowerBI basics
Product knowledge; digital product content & asset management
What will help you thrive in this role? Qualifications
Bachelor's Degree in Marketing, Business, or relevant field of study
3-5+ years of experience in marketing, product information management (PIM), digital marketing, product marketing, data analytics or related fields.
Proven experience working with product data ecosystems, including data governance, data quality, and data enrichment processes.
Hands-on experience with PIM/MDM systems such as STEP, Salsify, or similar platforms (STEP experience strongly preferred).
Experience extracting, transforming, and analyzing data from both internal systems (PIM, ERP, product databases) and external partner portals.
Background collaborating with crossfunctional partners such as Product Marketing, eCommerce, Enterprise Marketing, and Master Data teams.
Proven experience with Microsoft Suite of Products.
Hubbell Incorporated, its subsidiaries and affiliates, is an EO Employer AA: M/F/Veteran/Disability. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender identity or any other protected class.
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