Marketing Manager
Venterra Realty, Houston, TX, United States
New Development Lease Up Manager, Marketing
Location: Texas
Overview We’re looking for a hands‑on, dynamic leader who’s passionate about marketing and thrives on driving location awareness and brand. The Marketing Manager of New Development supports new development and leasing teams across multiple markets, providing on‑ground leadership and operational excellence. This is not a traditional property marketing role; it is a strategic marketing role responsible for developing and leading lease‑up strategy for new multifamily communities from pre‑leasing through stabilization. The expectation is to own the marketing strategy that builds a pipeline of qualified applicants ahead of first units, sustains leasing momentum through opening, and accelerates each community toward stabilization.
Core Mandate Build and Lead a Lease‑up Marketing Engine that:
Creates a pipeline of qualified applicants in advance of first units delivering
Drives awareness, traffic, tours, applications, and leases from pre‑leasing through stabilization
Aligns positioning, channel strategy, creative, and local execution to each community’s leasing goals
Translates business goals and delivery timelines into proactive marketing strategies and launch plans
Produces measurable, repeatable lease‑up performance across new developments
What You Will Own
Lease‑Up Strategy & Pipeline Development
Own the marketing strategy for new construction and lease‑up communities from pre‑launch through stabilization
Develop community‑specific go‑to‑market strategies designed to generate a qualified applicant pipeline ahead of first units
Build proactive launch plans that align campaign timing, lead generation, and conversion strategy to delivery schedules and leasing targets
Determine the marketing approach, sequencing, and priorities needed to support leasing velocity and occupancy pacing
Translate asset, market, and business goals into actionable lease‑up strategies that drive measurable results
Positioning, Messaging & Market Readiness
Define positioning, audience strategy, and messaging for each new community based on location, product, competitive landscape, and target renter profile
Establish the strategic narrative and value proposition that will drive market awareness and applicant quality
Oversee creation of launch materials including websites, landing pages, renderings, signage, brochures, email templates, and digital creative
Ensure pre‑leasing offices, temporary model spaces, renderings, digital tours, and the overall prospect experience reflect a polished, accurate, and compelling vision of the future community
Ensure all marketing assets are developed on time and aligned to leasing strategy, brand standards, and market needs
Execute pre‑opening campaigns, digital outreach, university‑focused promotions, and launch events that generate awareness and traffic before construction is complete
Demand Generation, Lead Quality & Conversion Strategy
Own the strategy for generating qualified demand across paid media, websites, landing pages, ILS, email, social, and local awareness channels
Ensure campaigns are designed not just to generate volume, but to attract qualified prospects likely to convert
Monitor market dynamics, competitor lease‑ups, pricing shifts, absorption rates, and construction timelines to influence pre‑lease strategy and pacing
Recommend adjustments to channel mix, spend, creative, offers, and conversion paths based on applicant quality, campaign performance, and lease‑up pace
Partner with internal teams and vendors to improve funnel performance and maximize applicant pipeline efficiency
Drive pre‑leasing performance through effective virtual and hard‑hat tours, proactive lead nurturing, follow‑up strategies, and early lease conversions
Cross‑Functional Lease‑Up Leadership
Serve as the marketing lead for lease‑up communities and own the strategic marketing plan tied to each launch
Partner closely with Operations, Asset Management, Development, Revenue Management, and on‑site teams to align marketing strategy with business objectives
Ensure stakeholders are aligned on launch priorities, campaign strategy, timing, deliverables, and performance expectations
Help equip on‑site teams with the messaging, materials, and market context needed to convert qualified leads effectively
Performance Ownership & Optimization
Own performance against key lease‑up marketing metrics, including qualified lead volume, applicant pipeline, tours, applications, leases, and occupancy pacing
Monitor results closely and make strategic recommendations to improve lead quality, conversion performance, and speed to stabilization
Build reporting frameworks that connect campaign activity to applicant flow and lease‑up progress
Use data, market feedback, and operational insights to continuously optimize strategies and improve outcomes across active and future developments
Vendor & Asset Coordination
Lead external partners and internal teams in execution of the lease‑up strategy across creative, media, websites, signage, photography, and collateral
Ensure deliverables are completed on time and support the broader leasing and applicant pipeline strategy
Maintain accountability for launch readiness across all marketing touchpoints
Manage timelines, dependencies, and execution details across multiple active developments without losing strategic focus
Scalable Lease‑Up Playbooks & Best Practices
Create and refine repeatable lease‑up marketing frameworks that improve future launch performance
Standardize planning, reporting, and launch processes where possible without losing community‑specific strategy
Identify opportunities to strengthen pipeline generation, improve applicant quality, and reduce ramp‑up time across the portfolio
Help establish lease‑up marketing as a disciplined, results‑oriented function rather than a series of one‑off campaigns
What “Great” Looks Like
Each new community launches with a clear, proactive marketing strategy tied to first units and stabilization goals
Qualified applicant pipeline is established ahead of first units delivering
Marketing generates not just traffic, but strong, qualified applicant flow that supports lease‑up pacing or better
Campaigns are optimized for lead quality, conversion, and leasing momentum
Cross‑functional teams are aligned around a clear launch strategy and execution plan
Strategy becomes a repeatable system that improves speed, consistency, and results across future developments
Community is well known at opening
Required Experience
4–7+ years of marketing experience, preferably in multifamily, real estate, hospitality, retail, or other location‑based consumer businesses
Experience owning or leading marketing strategy for lease‑ups, new developments, grand openings, or localized launches strongly preferred
Strong understanding of demand generation, lead quality, and conversion strategy in a consumer marketing environment
Experience building marketing plans tied to business outcomes and launch timelines
Bachelor’s degree in Marketing, Business Administration, or related field preferred (high school diploma required)
Knowledge and proven success in sales methodology: building rapport, overcoming objections, and closing the deal
Strong interpersonal, communication, and organizational skills
Experience with Entrata software preferred
Who You Are
You are a motivated closer who thrives on setting and achieving goals
A natural mentor who builds strong, supportive relationships
Detail‑oriented, organized, and adaptable to changing needs
Energetic and collaborative, with a passion for creating great resident experiences
A road warrior who enjoys hands‑on engagement and travel
Ability to manage multiple projects while maintaining strategic ownership and accountability for results
Technical Expectations
Experience with websites, landing pages, paid media coordination, CRM/email platforms, and ILS partners – be prepared to demonstrate in person
Strong working knowledge of conversion‑focused campaign strategy and performance reporting – be prepared to demonstrate in person
Comfortable evaluating applicant flow, lead quality, and campaign performance to guide decisions – be prepared to demonstrate in person
Proficiency in presentation tools, design tools, spreadsheets, and marketing flyers, planning documents – be prepared to demonstrate in person
Non‑Negotiables
Owns strategy, not just execution
Thinks proactively about pipeline, pacing, and performance before issues appear
Focuses on qualified applicant generation, not vanity metrics
Makes decisions based on outcomes, data, and leasing goals
Can lead cross‑functional alignment and hold vendors accountable
Comfortable operating in ambiguity while maintaining strong ownership and forward momentum
Strong communication skills
Day‑to‑Day Responsibilities
Lead lease‑up marketing strategy for assigned communities, with accountability for generating a qualified applicant pipeline ahead of first units
Develop, launch, and optimize community‑specific marketing plans that drive awareness, traffic, tours, applications, and leases
Monitor lease‑up performance and adjust strategy to improve lead quality, conversion, and pace toward stabilization
Partner cross‑functionally with Development, Operations, Asset Management, Revenue Management, on‑site teams, and external vendors to execute launch plans
Oversee readiness of all marketing assets, including websites, landing pages, signage, creative, digital campaigns, and collateral
Evaluate market conditions, competitive positioning, and campaign results to inform ongoing strategy and recommendations
Manage timelines, priorities, and deliverables across multiple active developments
Report on performance, surface risks early, and recommend actions to keep communities on track against leasing goals
#J-18808-Ljbffr
Overview We’re looking for a hands‑on, dynamic leader who’s passionate about marketing and thrives on driving location awareness and brand. The Marketing Manager of New Development supports new development and leasing teams across multiple markets, providing on‑ground leadership and operational excellence. This is not a traditional property marketing role; it is a strategic marketing role responsible for developing and leading lease‑up strategy for new multifamily communities from pre‑leasing through stabilization. The expectation is to own the marketing strategy that builds a pipeline of qualified applicants ahead of first units, sustains leasing momentum through opening, and accelerates each community toward stabilization.
Core Mandate Build and Lead a Lease‑up Marketing Engine that:
Creates a pipeline of qualified applicants in advance of first units delivering
Drives awareness, traffic, tours, applications, and leases from pre‑leasing through stabilization
Aligns positioning, channel strategy, creative, and local execution to each community’s leasing goals
Translates business goals and delivery timelines into proactive marketing strategies and launch plans
Produces measurable, repeatable lease‑up performance across new developments
What You Will Own
Lease‑Up Strategy & Pipeline Development
Own the marketing strategy for new construction and lease‑up communities from pre‑launch through stabilization
Develop community‑specific go‑to‑market strategies designed to generate a qualified applicant pipeline ahead of first units
Build proactive launch plans that align campaign timing, lead generation, and conversion strategy to delivery schedules and leasing targets
Determine the marketing approach, sequencing, and priorities needed to support leasing velocity and occupancy pacing
Translate asset, market, and business goals into actionable lease‑up strategies that drive measurable results
Positioning, Messaging & Market Readiness
Define positioning, audience strategy, and messaging for each new community based on location, product, competitive landscape, and target renter profile
Establish the strategic narrative and value proposition that will drive market awareness and applicant quality
Oversee creation of launch materials including websites, landing pages, renderings, signage, brochures, email templates, and digital creative
Ensure pre‑leasing offices, temporary model spaces, renderings, digital tours, and the overall prospect experience reflect a polished, accurate, and compelling vision of the future community
Ensure all marketing assets are developed on time and aligned to leasing strategy, brand standards, and market needs
Execute pre‑opening campaigns, digital outreach, university‑focused promotions, and launch events that generate awareness and traffic before construction is complete
Demand Generation, Lead Quality & Conversion Strategy
Own the strategy for generating qualified demand across paid media, websites, landing pages, ILS, email, social, and local awareness channels
Ensure campaigns are designed not just to generate volume, but to attract qualified prospects likely to convert
Monitor market dynamics, competitor lease‑ups, pricing shifts, absorption rates, and construction timelines to influence pre‑lease strategy and pacing
Recommend adjustments to channel mix, spend, creative, offers, and conversion paths based on applicant quality, campaign performance, and lease‑up pace
Partner with internal teams and vendors to improve funnel performance and maximize applicant pipeline efficiency
Drive pre‑leasing performance through effective virtual and hard‑hat tours, proactive lead nurturing, follow‑up strategies, and early lease conversions
Cross‑Functional Lease‑Up Leadership
Serve as the marketing lead for lease‑up communities and own the strategic marketing plan tied to each launch
Partner closely with Operations, Asset Management, Development, Revenue Management, and on‑site teams to align marketing strategy with business objectives
Ensure stakeholders are aligned on launch priorities, campaign strategy, timing, deliverables, and performance expectations
Help equip on‑site teams with the messaging, materials, and market context needed to convert qualified leads effectively
Performance Ownership & Optimization
Own performance against key lease‑up marketing metrics, including qualified lead volume, applicant pipeline, tours, applications, leases, and occupancy pacing
Monitor results closely and make strategic recommendations to improve lead quality, conversion performance, and speed to stabilization
Build reporting frameworks that connect campaign activity to applicant flow and lease‑up progress
Use data, market feedback, and operational insights to continuously optimize strategies and improve outcomes across active and future developments
Vendor & Asset Coordination
Lead external partners and internal teams in execution of the lease‑up strategy across creative, media, websites, signage, photography, and collateral
Ensure deliverables are completed on time and support the broader leasing and applicant pipeline strategy
Maintain accountability for launch readiness across all marketing touchpoints
Manage timelines, dependencies, and execution details across multiple active developments without losing strategic focus
Scalable Lease‑Up Playbooks & Best Practices
Create and refine repeatable lease‑up marketing frameworks that improve future launch performance
Standardize planning, reporting, and launch processes where possible without losing community‑specific strategy
Identify opportunities to strengthen pipeline generation, improve applicant quality, and reduce ramp‑up time across the portfolio
Help establish lease‑up marketing as a disciplined, results‑oriented function rather than a series of one‑off campaigns
What “Great” Looks Like
Each new community launches with a clear, proactive marketing strategy tied to first units and stabilization goals
Qualified applicant pipeline is established ahead of first units delivering
Marketing generates not just traffic, but strong, qualified applicant flow that supports lease‑up pacing or better
Campaigns are optimized for lead quality, conversion, and leasing momentum
Cross‑functional teams are aligned around a clear launch strategy and execution plan
Strategy becomes a repeatable system that improves speed, consistency, and results across future developments
Community is well known at opening
Required Experience
4–7+ years of marketing experience, preferably in multifamily, real estate, hospitality, retail, or other location‑based consumer businesses
Experience owning or leading marketing strategy for lease‑ups, new developments, grand openings, or localized launches strongly preferred
Strong understanding of demand generation, lead quality, and conversion strategy in a consumer marketing environment
Experience building marketing plans tied to business outcomes and launch timelines
Bachelor’s degree in Marketing, Business Administration, or related field preferred (high school diploma required)
Knowledge and proven success in sales methodology: building rapport, overcoming objections, and closing the deal
Strong interpersonal, communication, and organizational skills
Experience with Entrata software preferred
Who You Are
You are a motivated closer who thrives on setting and achieving goals
A natural mentor who builds strong, supportive relationships
Detail‑oriented, organized, and adaptable to changing needs
Energetic and collaborative, with a passion for creating great resident experiences
A road warrior who enjoys hands‑on engagement and travel
Ability to manage multiple projects while maintaining strategic ownership and accountability for results
Technical Expectations
Experience with websites, landing pages, paid media coordination, CRM/email platforms, and ILS partners – be prepared to demonstrate in person
Strong working knowledge of conversion‑focused campaign strategy and performance reporting – be prepared to demonstrate in person
Comfortable evaluating applicant flow, lead quality, and campaign performance to guide decisions – be prepared to demonstrate in person
Proficiency in presentation tools, design tools, spreadsheets, and marketing flyers, planning documents – be prepared to demonstrate in person
Non‑Negotiables
Owns strategy, not just execution
Thinks proactively about pipeline, pacing, and performance before issues appear
Focuses on qualified applicant generation, not vanity metrics
Makes decisions based on outcomes, data, and leasing goals
Can lead cross‑functional alignment and hold vendors accountable
Comfortable operating in ambiguity while maintaining strong ownership and forward momentum
Strong communication skills
Day‑to‑Day Responsibilities
Lead lease‑up marketing strategy for assigned communities, with accountability for generating a qualified applicant pipeline ahead of first units
Develop, launch, and optimize community‑specific marketing plans that drive awareness, traffic, tours, applications, and leases
Monitor lease‑up performance and adjust strategy to improve lead quality, conversion, and pace toward stabilization
Partner cross‑functionally with Development, Operations, Asset Management, Revenue Management, on‑site teams, and external vendors to execute launch plans
Oversee readiness of all marketing assets, including websites, landing pages, signage, creative, digital campaigns, and collateral
Evaluate market conditions, competitive positioning, and campaign results to inform ongoing strategy and recommendations
Manage timelines, priorities, and deliverables across multiple active developments
Report on performance, surface risks early, and recommend actions to keep communities on track against leasing goals
#J-18808-Ljbffr