Performance Marketing Manager (DTC / E-commerce Focus)

Location: Latin America (Remote)Work Mode: Fully RemoteEmployment Type: Contractor (Long-term)Working Hours: Flexible | Must attend scheduled meetings (US-based team)About The CompanyOur client is a fast-growing U.S.-based company in the pet industry, offering premium food, supplements, and wellness products for dogs and cats.The OpportunityWe're looking for a Growth Marketing Manager who can take ownership of the company's performance marketing and growth strategy across channels.This is a strategic and hands-on hybrid role where you will define strategy, work closely with external partners (agencies and AI tools), ensure execution quality, and drive performance through data and insights.You won't be the one executing every campaign, but you must understand the channels deeply enough to guide, challenge, and optimize them.What You'll DoPaid Media Strategy & Channel OwnershipOwn the strategy across paid channels (Meta, Google, etc.)Work closely with external agencies, providing direction and feedbackEnsure campaigns are aligned with business goals and messagingAsk the right questions and challenge performance when neededAmazon & MarketplaceOversee Amazon strategy and performanceWork with AI-driven tools to optimize campaignsEnsure listings, creatives, and messaging are aligned with growth goalsFull-Funnel Strategy & OptimizationUnderstand and optimize the full customer journeyIdentify opportunities across acquisition, conversion, and retentionPropose and lead testing initiatives (creative, audiences, messaging)Analytics & InsightsAnalyze performance using tools like GA4 and Google Search ConsoleTranslate data into actionable insightsIdentify what's working, what's not, and whyWhat We're Looking ForMust-Haves4–6+ years of experience in Growth / Performance MarketingAdvanced Level of EnglishExperience with Amazon or marketplacesBackground in DTC or e-commerceStrong understanding of paid media (Meta, Google)Experience working with agencies or external partnersSolid analytical skills (GA4, reporting, performance metrics)Understanding of full-funnel marketing strategyCompensation & BenefitsCompetitive monthly compensation (USD)Flexible PTOFlexible work environmentFully remote international teamAnnual company events and team experiences (fully covered)J-18808-Ljbffr