Senior Direct Marketing Designer
American Society of Interior Designers, New York, NY, United States
About The Position
We are seeking a Senior Direct Marketing Designer who specializes in creating high‑performing design assets for ticketed events, campaigns, and consumer promotions. This role will support the Events Marketing team and collaborate closely with Performance Marketing, Brand Strategy, and Sales to bring campaigns to life through design that drives results.
Key Responsibilities
Design visually compelling, conversion‑optimized assets for email, paid social, digital ads, postcards, landing pages and other direct marketing channels
Partner with marketing leads to develop creative variations for A/B testing and iterating based on performance data
Create scalable design systems and templates for multi‑channel campaigns (e.g., Early Bird sales, loyalty offers, final call, etc.)
Ensure that all assets are aligned to brand guidelines while optimized for direct response
Contribute to campaign strategy by offering insights into layout hierarchy, CTA prominence, and attention‑capturing formats
What Success Looks Like
Increased engagement and conversion rates on direct marketing materials
Shorter turnaround times from concept to execution during high‑volume periods
Clear, actionable creative that aligns with direct marketing goals and consumer behavior
In‑office Expectations
This position is hybrid, in‑office three days per week at the People Inc. headquarters in New York City, with the ability to work remotely for up to two days.
About The Team
The Design Group at People Inc. brings together multiple teams supporting Revenue & Marketing Design, Brand & Editorial Design, Product & UX Design, Design Systems, Creative Operations, Transactional Creative, and Events. Within the group, the Events team leads the creation and execution of Signature Events across the People Inc. brand portfolio, including marquee experiences such as the Food & Wine Classic in Aspen and Charleston and Travel + Leisure’s World’s Best Summit, among others.
Role’s Minimum Qualifications and Job Requirements
Education: Bachelor’s Degree or equivalent professional experience in Graphic Design, Visual Communications, or Marketing
Experience: 3‑5 Years Experience as a designer within the direct marketing space
Specific Knowledge, Skills, Certifications and Abilities:
Proficiency in Adobe Creative Suite and Figma
Strong typography, print, and editorial design skills
Proven digital design experience, including social‑first content and short‑form video (Reels, TikTok)
Experience designing for direct marketing campaigns
Ability to work effectively in fast‑paced, deadline‑driven environments with shifting priorities
Strong communication skills; comfortable collaborating with executives, sponsors, vendors, and external partners.
Preferred / Nice‑to‑Have Qualifications
Publishing or media industry experience
SMS / lifecycle marketing design experience
Motion graphics and animation skills
Illustration capabilities
Web design experience
Assignment Details
40 hours a week
Start date: 6/1/2026
End date: 6 months with potential to extend
Hourly Rate: $65‑75
Location: NYC, LA
People Inc. is the largest print and digital publisher in America. Nearly 200 million people trust us each month to help them make decisions, take action, and find inspiration. People Inc.'s over 40 iconic brands include PEOPLE, Better Homes & Gardens, Verywell, Food & Wine, Travel + Leisure, Allrecipes, REAL SIMPLE, Investopedia, and Southern Living.
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We are seeking a Senior Direct Marketing Designer who specializes in creating high‑performing design assets for ticketed events, campaigns, and consumer promotions. This role will support the Events Marketing team and collaborate closely with Performance Marketing, Brand Strategy, and Sales to bring campaigns to life through design that drives results.
Key Responsibilities
Design visually compelling, conversion‑optimized assets for email, paid social, digital ads, postcards, landing pages and other direct marketing channels
Partner with marketing leads to develop creative variations for A/B testing and iterating based on performance data
Create scalable design systems and templates for multi‑channel campaigns (e.g., Early Bird sales, loyalty offers, final call, etc.)
Ensure that all assets are aligned to brand guidelines while optimized for direct response
Contribute to campaign strategy by offering insights into layout hierarchy, CTA prominence, and attention‑capturing formats
What Success Looks Like
Increased engagement and conversion rates on direct marketing materials
Shorter turnaround times from concept to execution during high‑volume periods
Clear, actionable creative that aligns with direct marketing goals and consumer behavior
In‑office Expectations
This position is hybrid, in‑office three days per week at the People Inc. headquarters in New York City, with the ability to work remotely for up to two days.
About The Team
The Design Group at People Inc. brings together multiple teams supporting Revenue & Marketing Design, Brand & Editorial Design, Product & UX Design, Design Systems, Creative Operations, Transactional Creative, and Events. Within the group, the Events team leads the creation and execution of Signature Events across the People Inc. brand portfolio, including marquee experiences such as the Food & Wine Classic in Aspen and Charleston and Travel + Leisure’s World’s Best Summit, among others.
Role’s Minimum Qualifications and Job Requirements
Education: Bachelor’s Degree or equivalent professional experience in Graphic Design, Visual Communications, or Marketing
Experience: 3‑5 Years Experience as a designer within the direct marketing space
Specific Knowledge, Skills, Certifications and Abilities:
Proficiency in Adobe Creative Suite and Figma
Strong typography, print, and editorial design skills
Proven digital design experience, including social‑first content and short‑form video (Reels, TikTok)
Experience designing for direct marketing campaigns
Ability to work effectively in fast‑paced, deadline‑driven environments with shifting priorities
Strong communication skills; comfortable collaborating with executives, sponsors, vendors, and external partners.
Preferred / Nice‑to‑Have Qualifications
Publishing or media industry experience
SMS / lifecycle marketing design experience
Motion graphics and animation skills
Illustration capabilities
Web design experience
Assignment Details
40 hours a week
Start date: 6/1/2026
End date: 6 months with potential to extend
Hourly Rate: $65‑75
Location: NYC, LA
People Inc. is the largest print and digital publisher in America. Nearly 200 million people trust us each month to help them make decisions, take action, and find inspiration. People Inc.'s over 40 iconic brands include PEOPLE, Better Homes & Gardens, Verywell, Food & Wine, Travel + Leisure, Allrecipes, REAL SIMPLE, Investopedia, and Southern Living.
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