Customer Business Manager - CPG
Acosta Group, St Louis, MO, United States
DESCRIPTION
The Customer Business Manager I
is a retailer-facing leader who executes client strategies, drives brand growth, and accelerates results across assigned accounts. This role combines retailer expertise, insight-driven selling, and strong execution to grow client performance faster than the category and strengthen long-term partnerships.
RESPONSIBILITIES
What You'll Do as a Customer Business Manager I
Serve as the retailer expert
for assigned accounts, owning day-to-day execution of client strategies and ensuring flawless in-store and retailer-level execution across brands.
Grow client business faster than the category and the retailer
, leveraging deep knowledge of retailer operations, merchandising strategies, and customer insights to drive measurable results.
Build and sustain strong relationships
with both Clients and Retail Customers within an assigned geographic region by understanding their goals, priorities, and success metrics.
Own execution of strategic business plans
across all client brands, with accountability for sales, share growth, distribution, promotion, pricing, merchandising, and financial performance.
Develop and present targeted, insight-driven client plans
that strengthen brand activation, improve promotional effectiveness, and align with retailer strategies.
Act as the primary point of communication for Client Teams
, providing proactive updates on performance, opportunities, risks, and progress against business plans.
Translate customer insights and retailer changes
into clear, actionable recommendations, ensuring cross-functional teams remain informed and aligned as true "customer experts."
Consistently use CROSSVIEW
as the standardized framework for business planning, communication, execution, and performance tracking-driving visibility, efficiency, and consistency internally and with clients.
Collaborate with Business Account Managers and internal partners
to refine strategic plans and optimize execution based on retailer and category dynamics.
Identify and sell incremental opportunities and services
by analyzing client strategies, brand performance, and category trends to unlock additional growth.
Support and participate in CROSSVIEW Business Reviews
, providing performance insights, recommendations, and client-ready materials to drive informed decision-making.
Deliver exceptional client satisfaction
by owning execution strategies end-to-end and ensuring commitments are met with professionalism, urgency, and accountability.
QUALIFICATIONS
Education & Experience
Bachelor's degree preferred
or
equivalent combination of education and experience.
Minimum
2 years of experience in the CPG industry
preferred.
3+ years of sales experience
, preferably in retail, CPG, or a customer-facing role.
Experience working with retailers and managing client relationships.
Skills & Competencies
Strong
communication skills
, including listening, presentation, written, and verbal communication.
Insights-based, consultative selling and negotiation skills
with the ability to influence outcomes.
Intermediate
category management knowledge
, including understanding of the
4 Ps (Product, Price, Promotion, Placement)
.
Solid
business acumen
, including understanding of market dynamics, industry trends, and financial performance.
Strong organizational, time management, and prioritization skills with the ability to manage multiple initiatives.
Customer-focused mindset with a commitment to delivering high levels of client satisfaction.
Ability to remain professional and effective in a fast-paced, results-driven environment.
Technical Skills
Intermediate proficiency in
Microsoft Office
, including:
Excel (pivot tables and data analysis)
PowerPoint (client-ready presentations)
Word and Outlook (business communication)
Performance & Professional Expectations
Demonstrated ability to execute sales plans
on budget
.
Track record of driving
existing client growth
, including revenue and sales volume.
Experience supporting
new item introductions
in alignment with client standards.
Strong customer service orientation, with success measured through
client satisfaction (e.g., NPS)
.
Professional presence with the ability to earn retailer trust and respect.
Work Environment & Travel
Valid driver's license
and ability to travel as needed.
Ability to work in a
hybrid office and field environment
.
Willingness to
travel within the U.S.
for customer, client, or company meetings as needed.
Ability to transport and present
sample products
during account calls.
Language Skills
English proficiency required.
Bilingual skills may be required based on business needs.
#DiscoverYourPath
ABOUT US
CROSSMARK is a part of Acosta Group - a collective of the industry's most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey.
At CROSSMARK, we help leading brands grow by connecting them with shoppers where it matters most-in stores and online. As a trusted sales and marketing agency, we specialize in delivering tailored solutions to drive retail success through strategic merchandising, product demonstrations, and data-driven insights.
We value our people by recognizing everyday wins and fostering a supportive, collaborative environment-both in person and online. Here, achievements are celebrated, work-life balance is prioritized, and everyone feels valued. Diversity is our strength-it fuels innovation, unlocks our potential, and reinforces our commitment to fairness and inclusion. Above all, we foster a growth environment where every team member can connect, develop, and build a fulfilling career.
Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact AskHR@acosta.com. Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request.
Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting.
The Acosta Group utilizes E-Verify for validating the ability to work in the United States for all job candidates. If you want more information on what this entails and your rights as a job applicant, please use the link provided to access information on our use of E-Verify and your right to work. Employer Resources (e-verify.gov)
By applying, you agree to our Privacy Policy and Terms and Conditions of Use.
#DiscoverYourPath
Acosta, and its subsidiaries, is an Equal Opportunity Employer
Job Category:
Administration
Position Type:
Full time
Business Unit:
Sales
Salary Range:
$61,500.00 - $80,000.00
Company:
Crossmark Inc.
Req ID:
23949
The Customer Business Manager I
is a retailer-facing leader who executes client strategies, drives brand growth, and accelerates results across assigned accounts. This role combines retailer expertise, insight-driven selling, and strong execution to grow client performance faster than the category and strengthen long-term partnerships.
RESPONSIBILITIES
What You'll Do as a Customer Business Manager I
Serve as the retailer expert
for assigned accounts, owning day-to-day execution of client strategies and ensuring flawless in-store and retailer-level execution across brands.
Grow client business faster than the category and the retailer
, leveraging deep knowledge of retailer operations, merchandising strategies, and customer insights to drive measurable results.
Build and sustain strong relationships
with both Clients and Retail Customers within an assigned geographic region by understanding their goals, priorities, and success metrics.
Own execution of strategic business plans
across all client brands, with accountability for sales, share growth, distribution, promotion, pricing, merchandising, and financial performance.
Develop and present targeted, insight-driven client plans
that strengthen brand activation, improve promotional effectiveness, and align with retailer strategies.
Act as the primary point of communication for Client Teams
, providing proactive updates on performance, opportunities, risks, and progress against business plans.
Translate customer insights and retailer changes
into clear, actionable recommendations, ensuring cross-functional teams remain informed and aligned as true "customer experts."
Consistently use CROSSVIEW
as the standardized framework for business planning, communication, execution, and performance tracking-driving visibility, efficiency, and consistency internally and with clients.
Collaborate with Business Account Managers and internal partners
to refine strategic plans and optimize execution based on retailer and category dynamics.
Identify and sell incremental opportunities and services
by analyzing client strategies, brand performance, and category trends to unlock additional growth.
Support and participate in CROSSVIEW Business Reviews
, providing performance insights, recommendations, and client-ready materials to drive informed decision-making.
Deliver exceptional client satisfaction
by owning execution strategies end-to-end and ensuring commitments are met with professionalism, urgency, and accountability.
QUALIFICATIONS
Education & Experience
Bachelor's degree preferred
or
equivalent combination of education and experience.
Minimum
2 years of experience in the CPG industry
preferred.
3+ years of sales experience
, preferably in retail, CPG, or a customer-facing role.
Experience working with retailers and managing client relationships.
Skills & Competencies
Strong
communication skills
, including listening, presentation, written, and verbal communication.
Insights-based, consultative selling and negotiation skills
with the ability to influence outcomes.
Intermediate
category management knowledge
, including understanding of the
4 Ps (Product, Price, Promotion, Placement)
.
Solid
business acumen
, including understanding of market dynamics, industry trends, and financial performance.
Strong organizational, time management, and prioritization skills with the ability to manage multiple initiatives.
Customer-focused mindset with a commitment to delivering high levels of client satisfaction.
Ability to remain professional and effective in a fast-paced, results-driven environment.
Technical Skills
Intermediate proficiency in
Microsoft Office
, including:
Excel (pivot tables and data analysis)
PowerPoint (client-ready presentations)
Word and Outlook (business communication)
Performance & Professional Expectations
Demonstrated ability to execute sales plans
on budget
.
Track record of driving
existing client growth
, including revenue and sales volume.
Experience supporting
new item introductions
in alignment with client standards.
Strong customer service orientation, with success measured through
client satisfaction (e.g., NPS)
.
Professional presence with the ability to earn retailer trust and respect.
Work Environment & Travel
Valid driver's license
and ability to travel as needed.
Ability to work in a
hybrid office and field environment
.
Willingness to
travel within the U.S.
for customer, client, or company meetings as needed.
Ability to transport and present
sample products
during account calls.
Language Skills
English proficiency required.
Bilingual skills may be required based on business needs.
#DiscoverYourPath
ABOUT US
CROSSMARK is a part of Acosta Group - a collective of the industry's most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey.
At CROSSMARK, we help leading brands grow by connecting them with shoppers where it matters most-in stores and online. As a trusted sales and marketing agency, we specialize in delivering tailored solutions to drive retail success through strategic merchandising, product demonstrations, and data-driven insights.
We value our people by recognizing everyday wins and fostering a supportive, collaborative environment-both in person and online. Here, achievements are celebrated, work-life balance is prioritized, and everyone feels valued. Diversity is our strength-it fuels innovation, unlocks our potential, and reinforces our commitment to fairness and inclusion. Above all, we foster a growth environment where every team member can connect, develop, and build a fulfilling career.
Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact AskHR@acosta.com. Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request.
Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting.
The Acosta Group utilizes E-Verify for validating the ability to work in the United States for all job candidates. If you want more information on what this entails and your rights as a job applicant, please use the link provided to access information on our use of E-Verify and your right to work. Employer Resources (e-verify.gov)
By applying, you agree to our Privacy Policy and Terms and Conditions of Use.
#DiscoverYourPath
Acosta, and its subsidiaries, is an Equal Opportunity Employer
Job Category:
Administration
Position Type:
Full time
Business Unit:
Sales
Salary Range:
$61,500.00 - $80,000.00
Company:
Crossmark Inc.
Req ID:
23949