Marketing Executive
One Identity, LLC, Poland, NY, United States
Overview
The EMEA Marketing Advisor is an execution-focused role responsible for supporting and operationalizing marketing initiatives across EMEA for a B2B SaaS company. This role ensures marketing programs run efficiently, campaigns are executed effectively, and cross‑functional teams remain aligned on marketing initiatives and performance.
The ideal candidate is highly organized, data‑oriented, and comfortable working across marketing, sales, and operations teams. They will play a critical role in working with regional sales teams in EMEA on their specific requirements and coordinating with the greater marketing team to ensure campaign execution, webinar management, lead flow optimization, and marketing‑to‑sales alignment.
Responsibilities
Proactively work with regional sales leaders on planning and developing GTM plans
Identify vertical markets per geo and create supporting campaigns by geo leveraging the greater marketing team assets and localize programs as needed
Partner with digital marketing teams to align campaigns and events with ongoing digital programs, ensuring integrated messaging and maximizing engagement across web, email, social, and paid channels.
Learn GTM tools and segmentation practices
Serve as the liaison between regional sales teams and global marketing.
Collect feedback from regional sales leaders on campaign performance, lead quality, and market needs.
Communicate marketing program updates, campaign plans, and new initiatives to sales teams on weekly and monthly basis
Document regional market requirements and share insights with demand generation and product marketing teams. Ensure GTM requests are
Support marketing enablement initiatives that help sales teams leverage marketing programs effectively.
Own end‑to‑end lead management, including routing, scoring validation, and lifecycle tracking, ensuring timely follow‑up between marketing and sales.
Maintain data integrity and consistent lead lifecycle governance across regions, partnering with Marketing Operations to resolve lead flow issues.
Leverage Salesforce (SFDC) to support campaign tracking, lead lifecycle reporting, and pipeline attribution.
Track and report on key demand generation KPIs (lead volume, MQLs, SALs, and pipeline contribution), delivering insights to optimize campaign effectiveness.
Qualifications
Required:
Bachelor’s degree in Marketing, Business, Communications, or a related field
2–5 years of experience in B2B SaaS marketing, demand generation, or marketing operations
Hands‑on experience supporting digital campaigns, webinars, and/or events
Working knowledge of Salesforce (SFDC) for campaign and lead reporting
Experience with marketing automation platforms such as HubSpot, Marketo, or Pardot
Strong project management skills with exceptional attention to detail
Excellent communication skills and comfort working cross‑functionally in a fast‑paced environment
A data‑driven mindset with the ability to manage multiple priorities simultaneously
Understanding of lead lifecycle management, funnel metrics, and campaign attribution
Familiarity with UTM tracking and marketing analytics
Experience supporting regional or international marketing teams
Background working in high‑growth SaaS or technology companies
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The EMEA Marketing Advisor is an execution-focused role responsible for supporting and operationalizing marketing initiatives across EMEA for a B2B SaaS company. This role ensures marketing programs run efficiently, campaigns are executed effectively, and cross‑functional teams remain aligned on marketing initiatives and performance.
The ideal candidate is highly organized, data‑oriented, and comfortable working across marketing, sales, and operations teams. They will play a critical role in working with regional sales teams in EMEA on their specific requirements and coordinating with the greater marketing team to ensure campaign execution, webinar management, lead flow optimization, and marketing‑to‑sales alignment.
Responsibilities
Proactively work with regional sales leaders on planning and developing GTM plans
Identify vertical markets per geo and create supporting campaigns by geo leveraging the greater marketing team assets and localize programs as needed
Partner with digital marketing teams to align campaigns and events with ongoing digital programs, ensuring integrated messaging and maximizing engagement across web, email, social, and paid channels.
Learn GTM tools and segmentation practices
Serve as the liaison between regional sales teams and global marketing.
Collect feedback from regional sales leaders on campaign performance, lead quality, and market needs.
Communicate marketing program updates, campaign plans, and new initiatives to sales teams on weekly and monthly basis
Document regional market requirements and share insights with demand generation and product marketing teams. Ensure GTM requests are
Support marketing enablement initiatives that help sales teams leverage marketing programs effectively.
Own end‑to‑end lead management, including routing, scoring validation, and lifecycle tracking, ensuring timely follow‑up between marketing and sales.
Maintain data integrity and consistent lead lifecycle governance across regions, partnering with Marketing Operations to resolve lead flow issues.
Leverage Salesforce (SFDC) to support campaign tracking, lead lifecycle reporting, and pipeline attribution.
Track and report on key demand generation KPIs (lead volume, MQLs, SALs, and pipeline contribution), delivering insights to optimize campaign effectiveness.
Qualifications
Required:
Bachelor’s degree in Marketing, Business, Communications, or a related field
2–5 years of experience in B2B SaaS marketing, demand generation, or marketing operations
Hands‑on experience supporting digital campaigns, webinars, and/or events
Working knowledge of Salesforce (SFDC) for campaign and lead reporting
Experience with marketing automation platforms such as HubSpot, Marketo, or Pardot
Strong project management skills with exceptional attention to detail
Excellent communication skills and comfort working cross‑functionally in a fast‑paced environment
A data‑driven mindset with the ability to manage multiple priorities simultaneously
Understanding of lead lifecycle management, funnel metrics, and campaign attribution
Familiarity with UTM tracking and marketing analytics
Experience supporting regional or international marketing teams
Background working in high‑growth SaaS or technology companies
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