Product Marketing Manager, Advertising
PowerToFly, Austin, TX, United States
In This Role You Will:
Lead product marketing for a portfolio of measurement and reporting tools and capabilities, ranging from data clean rooms to audience intent signals
Develop a deep understanding of our advertisers and partner closely with product and analytics teams to influence the roadmap based on advertiser needs and market trends
Define clear problem statements, value propositions, and success metrics for new and existing measurement features
Positioning, messaging & narrative development
Create crisp positioning and messaging that differentiates Expedia Group Advertising’s measurement solutions from others in the market
Translate complex metrics and methodologies into advertiser-friendly narratives, visuals, and proof points
Craft a clear and compelling story for how advertisers can measure success across our full-funnel portfolio of solutions
GTM excellence
Own GTM strategy and execution for launches and enhancements, including tiering, positioning, packaging, and cross‑functional readiness
Build and maintain omnichannel assets that cross‑functional teams like Field Enablement and Partner Marketing can customize for specific use cases
Collaborate with Partner Marketing, Public Relations, and Commercial teams to weave measurement messaging into broader programs, events, and campaigns
Experience and Qualifications:
5‑8+ years in product marketing in B2B, ad tech, or data environments
Demonstrated experience launching and scaling complex, technical products or features
Deep understanding of advertiser goals, campaign optimization, measurement frameworks (CTR, ROAS, CPC, etc.) and the value exchange between publishers and advertisers
Proven ability to drive end‑to‑end GTM motions across large, cross‑functional working groups
Strong written and verbal communication skills, with experience crafting messaging and making presentations to senior stakeholders
Comfortable making decisions and driving progress, even in ambiguous environments
Able to handle numerous, complex decisions simultaneously across multiple teams, time zones, and cultures
The total cash range for this position in Chicago is $104,000.00 to $145,500.00, with the potential to increase up to $166,500.00 based on performance. In Austin, the range is $110,500.00 to $155,000.00, with a potential increase to $177,000.00.
Benefits include medical/dental/vision coverage, paid time off, wellness & travel reimbursement, travel discounts, and International Airlines Travel Agent (IATAN) membership.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E‑Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee’s I‑9 to confirm work authorization.
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Lead product marketing for a portfolio of measurement and reporting tools and capabilities, ranging from data clean rooms to audience intent signals
Develop a deep understanding of our advertisers and partner closely with product and analytics teams to influence the roadmap based on advertiser needs and market trends
Define clear problem statements, value propositions, and success metrics for new and existing measurement features
Positioning, messaging & narrative development
Create crisp positioning and messaging that differentiates Expedia Group Advertising’s measurement solutions from others in the market
Translate complex metrics and methodologies into advertiser-friendly narratives, visuals, and proof points
Craft a clear and compelling story for how advertisers can measure success across our full-funnel portfolio of solutions
GTM excellence
Own GTM strategy and execution for launches and enhancements, including tiering, positioning, packaging, and cross‑functional readiness
Build and maintain omnichannel assets that cross‑functional teams like Field Enablement and Partner Marketing can customize for specific use cases
Collaborate with Partner Marketing, Public Relations, and Commercial teams to weave measurement messaging into broader programs, events, and campaigns
Experience and Qualifications:
5‑8+ years in product marketing in B2B, ad tech, or data environments
Demonstrated experience launching and scaling complex, technical products or features
Deep understanding of advertiser goals, campaign optimization, measurement frameworks (CTR, ROAS, CPC, etc.) and the value exchange between publishers and advertisers
Proven ability to drive end‑to‑end GTM motions across large, cross‑functional working groups
Strong written and verbal communication skills, with experience crafting messaging and making presentations to senior stakeholders
Comfortable making decisions and driving progress, even in ambiguous environments
Able to handle numerous, complex decisions simultaneously across multiple teams, time zones, and cultures
The total cash range for this position in Chicago is $104,000.00 to $145,500.00, with the potential to increase up to $166,500.00 based on performance. In Austin, the range is $110,500.00 to $155,000.00, with a potential increase to $177,000.00.
Benefits include medical/dental/vision coverage, paid time off, wellness & travel reimbursement, travel discounts, and International Airlines Travel Agent (IATAN) membership.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E‑Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee’s I‑9 to confirm work authorization.
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