Senior Director, Go-To-Market & Campaigns, Pfizer Brand
Pfizer, S.A. de C.V, Tampa, FL, United States
Location
United States - Massachusetts - Cambridge
United States - Pennsylvania - Collegeville
United States - New York - New York City
Background We’re in relentless pursuit of breakthroughs that change patients’ lives. We innovate every day to make the world a healthier place.
Role Summary The Brand Strategy and Campaigns team is responsible for driving enterprise brand strategy and launching compelling corporate campaigns. The Senior Director, Go-to-Market and Brand Campaigns is a senior leader who shapes and executes Pfizer’s most strategic brand and commercial initiatives, operating at the intersection of enterprise brand strategy, commercial go-to-market planning, and global campaign execution. The role drives visibility, engagement, and business impact across diverse audiences and therapeutic areas.
Reporting to the Vice President, Head of Brand Campaigns, the Senior Director manages a high‑performing team of marketers, collaborates with cross‑functional teams, agency partners, and senior stakeholders, and ensures every campaign delivers measurable impact and cultural relevance.
Role Responsibilities
Enterprise Brand Strategy
Lead the development of GTM strategies for Pfizer Brand and Oncology platforms and priority launches, ensuring alignment with commercial goals, market dynamics, and stakeholder needs across Consumer, HCP, Investor, and Advocacy audiences.
Campaign Leadership
Drive the creation and rollout of integrated brand campaigns across paid, owned, and earned media channels. Ensure campaigns are innovative, compliant, and performance‑driven, manage large‑scale media budgets.
Executive Collaboration and Strategic Alignment
Partner directly with U.S. Business Presidents, Therapeutic Area leads, and the Chief Marketing Office to align brand strategy with business priorities and performance goals. Serve as a strategic advisor and thought partner to senior leadership.
Team Leadership and Talent Development
Build and mentor a high‑performing team of brand strategists, campaign managers, and creative leads. Foster a culture of innovation, accountability, and excellence.
Agency and Vendor Management
Manage relationships with top‑tier creative, media, and production agencies, ensuring strategic alignment, budget discipline, and world‑class execution.
Performance Measurement and Optimization
Define and track KPIs across campaign touchpoints. Leverage data‑driven insights to refine strategies, optimize spend, and maximize ROI.
Innovation and Thought Leadership
Stay ahead of industry trends, emerging technologies, and cultural shifts. Champion new approaches to storytelling, personalization, and digital engagement.
Governance, Compliance, and Risk Management
Ensure all campaigns meet regulatory, legal, and brand standards, and serve as a trusted advisor on risk mitigation and reputational stewardship.
Basic Qualifications
Bachelor’s degree with 12+ years of experience or MBA/MS with 10+ years of experience in brand, consumer, or product marketing; or at an award‑winning agency leading integrated campaigns for global brands.
Experience across industries preferred; life sciences or pharmaceutical marketing experience is a plus.
Proven ability to extract insights from audience needs and translate them into impactful strategies and results.
Demonstrated success in launching breakthrough advertising and brand activations at a multinational company; global experience across markets and cultures preferred.
Expertise in executing brand campaigns across digital ecosystems, media partnerships, and earned strategies that grow brand value.
Strong executive presence and excellent verbal and written communication skills, with ability to influence senior leaders and colleagues at all levels.
Exceptional collaboration skills – skillfully coordinate and problem‑solve across cross‑functional teams and foster highly productive relationships.
Thrives in a high‑energy environment, works effectively in uncharted territory, and meets deadlines with accountability.
Strong business acumen and strategic thinking – establishes leading and lagging indicators for the brand and adjusts strategies based on performance.
Upholds Pfizer’s Core Values of Excellence, Equity, Courage, and Joy, contributing to a positive and collaborative culture.
Deep understanding of the healthcare ecosystem and Consumer/HCP journeys across therapeutic areas.
Demonstrates a breadth of diverse leadership experiences, including influencing peers, coaching others, and guiding teams to achieve meaningful outcomes.
Additional Job Information Work Location Assignment: Hybrid
Annual base salary ranges from $214,900.00 to $358,100.00. Eligible for Pfizer’s Global Performance Plan with a bonus target of 22.5% of base salary and participation in the share‑based long‑term incentive program.
Benefits include a 401(k) plan with Pfizer matching contributions, paid vacation, holidays, personal days, paid caregiver/parental and medical leave, and comprehensive health benefits. Learn more at Pfizer Candidate Site – U.S. Benefits.
Relocation assistance may be available based on business needs and/or eligibility.
Candidates must be authorized to be employed in the U.S. by any employer. U.S. work visa sponsorship is not available for this role now or in the future.
Sunshine Act Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. Reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act.
EEO & Employment Eligibility Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable laws governing nondiscrimination in employment and immigration compliance. Pfizer is an E‑Verify employer. This position requires permanent work authorization in the United States.
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Background We’re in relentless pursuit of breakthroughs that change patients’ lives. We innovate every day to make the world a healthier place.
Role Summary The Brand Strategy and Campaigns team is responsible for driving enterprise brand strategy and launching compelling corporate campaigns. The Senior Director, Go-to-Market and Brand Campaigns is a senior leader who shapes and executes Pfizer’s most strategic brand and commercial initiatives, operating at the intersection of enterprise brand strategy, commercial go-to-market planning, and global campaign execution. The role drives visibility, engagement, and business impact across diverse audiences and therapeutic areas.
Reporting to the Vice President, Head of Brand Campaigns, the Senior Director manages a high‑performing team of marketers, collaborates with cross‑functional teams, agency partners, and senior stakeholders, and ensures every campaign delivers measurable impact and cultural relevance.
Role Responsibilities
Enterprise Brand Strategy
Lead the development of GTM strategies for Pfizer Brand and Oncology platforms and priority launches, ensuring alignment with commercial goals, market dynamics, and stakeholder needs across Consumer, HCP, Investor, and Advocacy audiences.
Campaign Leadership
Drive the creation and rollout of integrated brand campaigns across paid, owned, and earned media channels. Ensure campaigns are innovative, compliant, and performance‑driven, manage large‑scale media budgets.
Executive Collaboration and Strategic Alignment
Partner directly with U.S. Business Presidents, Therapeutic Area leads, and the Chief Marketing Office to align brand strategy with business priorities and performance goals. Serve as a strategic advisor and thought partner to senior leadership.
Team Leadership and Talent Development
Build and mentor a high‑performing team of brand strategists, campaign managers, and creative leads. Foster a culture of innovation, accountability, and excellence.
Agency and Vendor Management
Manage relationships with top‑tier creative, media, and production agencies, ensuring strategic alignment, budget discipline, and world‑class execution.
Performance Measurement and Optimization
Define and track KPIs across campaign touchpoints. Leverage data‑driven insights to refine strategies, optimize spend, and maximize ROI.
Innovation and Thought Leadership
Stay ahead of industry trends, emerging technologies, and cultural shifts. Champion new approaches to storytelling, personalization, and digital engagement.
Governance, Compliance, and Risk Management
Ensure all campaigns meet regulatory, legal, and brand standards, and serve as a trusted advisor on risk mitigation and reputational stewardship.
Basic Qualifications
Bachelor’s degree with 12+ years of experience or MBA/MS with 10+ years of experience in brand, consumer, or product marketing; or at an award‑winning agency leading integrated campaigns for global brands.
Experience across industries preferred; life sciences or pharmaceutical marketing experience is a plus.
Proven ability to extract insights from audience needs and translate them into impactful strategies and results.
Demonstrated success in launching breakthrough advertising and brand activations at a multinational company; global experience across markets and cultures preferred.
Expertise in executing brand campaigns across digital ecosystems, media partnerships, and earned strategies that grow brand value.
Strong executive presence and excellent verbal and written communication skills, with ability to influence senior leaders and colleagues at all levels.
Exceptional collaboration skills – skillfully coordinate and problem‑solve across cross‑functional teams and foster highly productive relationships.
Thrives in a high‑energy environment, works effectively in uncharted territory, and meets deadlines with accountability.
Strong business acumen and strategic thinking – establishes leading and lagging indicators for the brand and adjusts strategies based on performance.
Upholds Pfizer’s Core Values of Excellence, Equity, Courage, and Joy, contributing to a positive and collaborative culture.
Deep understanding of the healthcare ecosystem and Consumer/HCP journeys across therapeutic areas.
Demonstrates a breadth of diverse leadership experiences, including influencing peers, coaching others, and guiding teams to achieve meaningful outcomes.
Additional Job Information Work Location Assignment: Hybrid
Annual base salary ranges from $214,900.00 to $358,100.00. Eligible for Pfizer’s Global Performance Plan with a bonus target of 22.5% of base salary and participation in the share‑based long‑term incentive program.
Benefits include a 401(k) plan with Pfizer matching contributions, paid vacation, holidays, personal days, paid caregiver/parental and medical leave, and comprehensive health benefits. Learn more at Pfizer Candidate Site – U.S. Benefits.
Relocation assistance may be available based on business needs and/or eligibility.
Candidates must be authorized to be employed in the U.S. by any employer. U.S. work visa sponsorship is not available for this role now or in the future.
Sunshine Act Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. Reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act.
EEO & Employment Eligibility Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable laws governing nondiscrimination in employment and immigration compliance. Pfizer is an E‑Verify employer. This position requires permanent work authorization in the United States.
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